Michael Kors Fall 2012 Ad Campaign

Posted on July 18, 2012

Crank the AC up as high as it’ll go, darlings. Your pretty for the day is Michael Kors’ fur-and sweater-wrapped fall 2012 ad campaign, which WWD described as  “a latter-day version” of Carole Lombard and Clark Gable. We don’t know if we quite agree with that one, but it can’t be denied that Mr. Kors does like his old Hollywood glam. This looks to us like a 21st Century twist on the idea of the glamorous Hollywood star, based more on, say MacGraw and O’Neal than Gable and Lombard.

 

Michael Kors Fall 2012 ad campaign featuring models Karmen Pedaru and Simon Nessman photographed by Mario Testino at Paramount Studios in Los Angeles.

[Photo Credit: Mario Testino]

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  • http://twitter.com/ILikeShiny Cindi Williams

    That’s a lotta brown. Reminds me of the 50 years later challenge from PR S1 with the pods.

    • Meg0GayGuys6

      Wow good call!!

  • butterflysunita

    Meh.  Nothing compared to the D and G Italy campaign.  

  • http://twitter.com/MajorBedhead MajorBedhead

    It’s very bronze. 

    • meowing

      Kinda like its creator?

  • http://joyouslifesf.wordpress.com Kiltdntiltd

    Yawning prodigiously
    I don’t see a single thing that hasn’t been done to death before.

    • Introspective

      Agreed! The styling seems less like old Hollywood and more like JLo in one of her bad videos circa 2004 given the overly bronzed skin and over the top accesorizing. (Or is that just JLo at all moments in time?)

      • http://joyouslifesf.wordpress.com Kiltdntiltd

         I would vote with you, that its totally JLo as per usual. Too much of too much at all times.  And none of it all that interesting in the long run.

        • http://joyouslifesf.wordpress.com Kiltdntiltd

           Also Gable and Lombard would NEVER have been seen looking so trashy and vulgar.  It was class all the way, for both of them, even when they were clowning around together.

    • makeityourself

      I’ll tell you what that “girl in the convertible” shot references — Lisa Taylor.  

      • http://joyouslifesf.wordpress.com Kiltdntiltd

        Yeah, the only thing that references that time is some of the background props.  Otherwise its totally contemporary. If you’re going to claim connection with such an iconic screen couple, at least have the sense to find people who look like them.  Geeeeez.

    • ballerinawithagun

      Absolutely, Michael Kors is so boring!

      • http://profile.yahoo.com/XAFAJ53QF3DLEFQB3WTLMRM75E MarinaB

        And why would anyone still use fur?  It boggles my mind.  It’s so evil…

        • http://joyouslifesf.wordpress.com Kiltdntiltd

           And needless, since the fakes are SOOoooooo good now.
          But then, Mr Kors is never going to be put in anyone’s list of green, or animal friendly designers.

      • http://joyouslifesf.wordpress.com Kiltdntiltd

         Bah Lan Duh,  through and through.

    • Ms_Flyover

      Catching up on my TLo – just realized that if you want Gable and Lombard, get Austin Scarlett.  Based on his reunion picture, he’s channeling them both at the same time.

  • altalinda

    That boy is cute but he’s no Gable.  Please.

    • http://twitter.com/TheRedZavodnik Ginger

      Amen, sister.  There’s no self-assuredness or swagger in this wee little man (boy?) that reads Gable to me.

  • http://aldonsusi.blogspot.com/ Susi R

    Must be raining gold or something in that part of town…

  • Sara__B

    Kors’ ad campaigns seem to be aimed at a much younger demographic than the people who actually purchase his clothes. I wonder if it’s working…

    • formerlyAnon

      It’s working at creating the desire, anyway, in the middle/upper middle class teens with whom my daughter hangs. They window shop MK watches & purses. It disturbs me.

    • RebeccaKW

       Yes.  Kids just bug their parents to buy them this stuff.  AND a lot of mothers want to be seen as young (at least where I live) so they dress in the same clothes they buy their teenage daughter.

  • http://twitter.com/TheRedZavodnik Ginger

    I’m thinking that magazine editors and the people who put the campaigns together should just throw in the towel on using real models and just superimpose the clothing onto computer-generated images.  It would be about the same as what we’re seeing here.  The photoshopping on this spread is nuts!

    • http://surelysonsy.blogspot.com/ Jessica | Surely Sonsy

      my thoughts exactly

    • http://twitter.com/PhDKnitter marlie

      Agreed. And what does it say about the industry when a couple of barely 20-year-old professional models have to be so severely altered?

      They might as well just use mannequins.

    • Jecca2244

       magazine editors don’t put campaigns together. that is generally a stylist. unless it’s Carine Roitfield, and that is a different story!

  • MilaXX

    It’s pretty but the editorial is a bit busy, making it difficult to look at the close. Besides we had record breaking temps and the thought of even looking at furs is giving me hives.

  • http://pulse.yahoo.com/_2CNDPMVO4W23R5TVC2QMTJ5BZE Heather

    It’s too hot out – I can’t even look at this. Will try again in a couple of months.

  • http://twitter.com/urban_gypsy Tess Danesi

    Rich pretty people doing rich pretty people things in meh brown clothing or over-accessorized. Not impressed.

  • nannypoo

    These people are wearing so many garments that you can’t even see the individual items. I don’t have time to sort it all out.

  • TonyGo

    Sure is windy on that soundstage.  She’s working that fan like it owes her rent.

  • frannyprof

    Agree. Boring and browning. Browning.

    • makeityourself

      Haha!  Browning.  I like that.

  • http://surelysonsy.blogspot.com/ Jessica | Surely Sonsy

    that’s a lot of wind. and air brushing. and brown.

  • LesYeuxHiboux

    Greasy. All I can think about is how hot they must have been, wearing these thick sweaters in the L.A. summer.

  • MissAnnieRN

    This is really strange for me because it looks like they’re wearing fur and sweaters in the California desert. It just makes me think they must be uncomfortable.

  • http://twitter.com/PhDKnitter marlie

    Meh. Too monochromatic, and the models do absolutely nothing for me. It doesn’t help that they’re both airbrushed to the point where they look like wax/plastic versions of the models anyway.

    And this is not in the least bit Lombard and Gable -esque.

  • hughman

    She’s giving off a lot of J-Lo to me, especially in the white outfit. 

  • Little_Olive

    Didn’t we see this last year?

    • Little_Olive

      I have to add… I know the Duchess loves herself a tan, but anyone with a can of bronzer and a couple of pieces from MK’s ANY SEASON could have done this. The tanned-big sunglass wearer-jetsetter-beige and gold wearing-crowd has been done and overdone (by him mostly). 

      So I guess I’m saying, with all the great new artists and models, can we get a bit more creative? Or does the demographic need such obvious marketing strategies? 

      I personally am waiting for the Lanvin campaign.   

    • Anathema_Device

       I thought the exact same thing. I guess it is good to cultivate a look for your brand, but it does seem a little tired.

  • Scarlet39

    I think we’ve seen this before from MK, no?

  • Prudentia

    Fur, though. Ugh.

    • ceceliadid

       A big part of fashion is fantasy, but it bugs me that this fantasy is all screw wild animals, and anything less gorgeous, rich and young than me … as long as I can look fabulous.  Also:  yawn. 

  • Ms_Flyover

    A few years ago, Michael Kors was given the advice that his ads needed more people of color.  He mistakenly thought they meant orange.

  • Rand Ortega

    When I think of how awesome his Hitchcock Blonde ’08 campaign was, or the Mod ’09 campaign; this leaves me rather cold.

  • YourBaloneyDontGotNoSecondName

    i didn’t know Marshall’s sold fur.

  • janetjb

    Which bugs me more?  Photo-shopped to death; busy background; or brown, brown, brown?

  • http://pulse.yahoo.com/_RDEDI3ONWSVDQS5GXKKBIML3H4 Chase

    God, it’s a sea of beige.  Beige clothes, beige light, beige models.  Bleh.

  • Anathema_Device

    There is so much going on visually with the clothing, accessories, and the backdrops, that nothing really stands out.

  • AuntieAnonny

    redacted

  • TomBord

    I’ve been very worrisome in mankind of late due the blatant embrace of FUR by large corporations and or fashion houses!!! 

                                                 Have we not  become a more enlightened species ??

    ……. ……………………………………… BOYCOTT THOSE BRANDS…………………………………………………………… 

    • MilaXX

       How do we know this isn’t faux fur which many designers are using now?

      • TomBord

        and btw missy K………always the same. always the same. 

        what’s the new orange honey?

  • quiltrx

    Ugh, just looking at all this makes me sweat more (heat index is 100 degrees here at nearly 9 pm).  And I’m not as fond of brown as MK is, obviously.  Or bronzer, on self or models.

    I do like the bags, especially if they were other colors.

  • annrr

    nothing new

  • http://twitter.com/SparklyCasanova UglyCasanova

    So they wanted to advertise MK’s F/W wear by … setting it in a place that looks like a movie studio in California?  Parkas and fur coats are not SoCal wear, unless sandals are being worn with it.  

    • http://twitter.com/PhDKnitter marlie

       I couldn’t place my finger on it, but THAT’s something else that was bugging me about this spread! Sweaters and… palm trees?

  • redgauntlet

    “MacGraw and O’Neal” is a very good call. I’d even have said “Bo and John”.

  • http://twitter.com/NJPaganelli NJPaganelli

    The guy is hot….

    Yea. That’s about it. 

  • dickylarue

    Glad I saved all my designer turtleneck sweaters from 1998-2000. They’re back! Thanks Duchess!

  • http://korilian.livejournal.com/ korilian

    The photo’s look pretty glam, but the clothes are utterly boring.

  • kingderella

    rather uninspired and uninspiring.
    those turtlenecks are cute, though.

  • H3ff

    It all looks very tacky, which I have never found from his stuff before. Very Russian nouveaux-riches. Also the lazy eye in the second-last photo is distracting.

  • Aurumgirl

    Is that really a parka he’s wearing in the first picture?  The only people who do parkas well are Dsquared.  Cause they’re in on the joke.

  • Judy_J

    I see nothing here remotely reminiscent of Gable and Lombard.

  • formerlyAnon

    Unimpressive as presented here. More reminiscent of ’70s than ’30s, though maybe that’s just my perspective. I’m sure that once the accessories and furs are shed, there are some lovely but unexciting basics.

    That purse in the last photo is one aggressively ugly expensive handbag, IMO.

    • http://twitter.com/PhDKnitter marlie

       Nope, not just your perspective at all! Seems just about everyone sees 70s and not 30s.

  • SewingSiren

    I’m not seeing Clark or Carole, it’s the usual camel/luxe/Aspen wealth mothers and grandmothers as far as I can tell.

  • afabulous50

    It sickens me that designers are still using fur.  WTF?!?

  • ChaquitaPhilly

    Gable & Lombard? Not even close.

  • ChaquitaPhilly

    Gable & Lombard? Not even close.

  • http://twitter.com/ParrotTalkBack Ana R.

    I just see J.Lo everywhere.

  • http://twitter.com/ParrotTalkBack Ana R.

    I just see J.Lo everywhere.

  • http://twitter.com/DarthJaeda Jaeda Laurez

    I think he’s depicted his core demographic pretty well- “stylish new money.” Everything looks like it’s been hit with a spray tan. 

  • http://twitter.com/DarthJaeda Jaeda Laurez

    I think he’s depicted his core demographic pretty well- “stylish new money.” Everything looks like it’s been hit with a spray tan. 

  • tereliz

    Hmm. The thing about Kors ad campaigns is that they always look like product placements to me. Not saying I like campaigns that make you think “what are they selling here?” (besides the obvious, of course. wink wink, nudge nudge), but this fall seems worse than usual. The ad is almost overwhelmed by all the product, you know? It’s busy, and somewhat unoriginal. The palette is to be expected, and the depth of field is all Testino. I get that they wanted to evoke an updated idea of celebrity glamor (who doesn’t want that?), but it all seems done before. 

    Great sunglasses, though.

  • tereliz

    Hmm. The thing about Kors ad campaigns is that they always look like product placements to me. Not saying I like campaigns that make you think “what are they selling here?” (besides the obvious, of course. wink wink, nudge nudge), but this fall seems worse than usual. The ad is almost overwhelmed by all the product, you know? It’s busy, and somewhat unoriginal. The palette is to be expected, and the depth of field is all Testino. I get that they wanted to evoke an updated idea of celebrity glamor (who doesn’t want that?), but it all seems done before. 

    Great sunglasses, though.

  • Kyle Crawford

    I have an odd visceral dislike of these ” people ” , you can just see them being jerks to waiters and doormen….

  • http://twitter.com/connectinglines Me Again

    What are T-Lo’s thoughts about fur?

  • crash1212

    Don’t care about fur and sweaters at this point – BUT – I want the first two bags….GORGEOUS! 

  • aristida_girl

    I love michael kors, especially lately, and am really glad that I can actually afford some of his things! i think he really knows how to make a small town girl feel big time :) i am all ready investing in tortoise shell accessories like earrings, bracelets, and and great pair of chunky heel pumps!

  • http://pulse.yahoo.com/_RHLSUVX3NCPB4OSS5BM7GZIXUE P. Capet

    i don’t know…these clothes are…i feel like i’m sitting on a couch and michael kors doesn’t see me and sits right on me and i’m too embarrassed to say anything but i can’t breathe.  

  • NICHOLAS PASQUALE

    Man candy. Woof.

  • ccm800

    it looks the same as every kors ad campaign.