Ewan McGregor for Belstaff Fall 2012 Ad Campaign

Posted on July 25, 2012

Here is a picture of Ewan MacGregor, doing his best to serve up Serious Scottish Brow instead of looking adorable, like he normally does.


 Ewan McGregor featured in the Belstaff’s first ad campaign shot by Craig McDean.

But let’s face it: he’s still adorable.

You’re welcome. And we would cut a bitch for the jacket.

[Photo Credit: Craig McDean]

Please review our Community Guidelines before posting a comment. Thank you!

  • MzzPants

    I would cut a bitch for Ewan.

    •  Get in line.

      • PeggyOC

         Behind me.

    • TheOriginalLulu

      Word up.

      • JosephLamour

        People need to use this phrase more.

    •  Get outta my head!

    • MilaXX

       stand back, I got more knives than Locke’s suitcase.

      • turtleemily

        I’d go on walkabout with Ewan.

  • GorgeousThings

    Ewan MacGregor… le sigh!

  • Vlasta Bubinka

    I just want to massage those brow furrows away with essential oils delicately applied across wide swaths of his Ewan-ness.

    • You slayed me, I just LOL’d at the office. He looks like he’s trying to give his best Kenneth Branagh but I’d still eat him up with a spoon.

      • Warmheartedgirl Seattle

        OMG yes!  Kenneth Branagh!  Also yummy, but not nearly as much as our Ewan.  Le sigh is right, GT!

  • Le_Sigh

    Come here baby, tell mama what’s ailing you. 

  • He’s beautiful. 

  • Holy MUTHERAGAWD. (gulp)  How does he DO that? (sighing, plaintively)

  • TheOriginalLulu

    He may do the furrowed brow thing, but you just know that there’s a bighuge smile just under the surface, waiting to come out. *love* 

    • Corsetmaker

      Yup, bet the photographer has a few giggle shots 😀

  • mjude

    i sighed when i first saw this photo.  MzzPants i am with you on that one!

  • There are some lovely jackets turning up in today’s posts. A sign of autumn coming?

    • ChaquitaPhilly

      There were jackets???

  • snarkykitten

    ahahaha no. He looks ridiculous.

  • formerlyAnon

    Your opinions on Ewan McGregor (and jackets) are sage indeed.

  • kimmeister

    I like the sweater and I like the jacket, but not together.  I like the wearer basically all the time.

  • DaringMiss

    Is it me or is he channeling young Kenneth Branagh there?

    • AudreysMom

       I rather think he’s channeling some of the dangerous, reckless Rent Boy from his Trainspotting days.

    • Fionnuala Barrett

      I saw the thumbnail and my brain disbelieved TLo’s text caption for a nanosecond.  “No, clearly you mean ‘Kenneth Branagh for Belstaff’.”

  • Anna Maria Diamanti

    Jesus… he’s got a nice young Kenneth Branagh/powerful Scottish lord mix vibe going on here. Take me now in the Solway Firth!

  • Frank_821

    That expression is ridiculous but somehow he’s still adorable. Don’t you just want to run up to him and fix him….well any excuse to put your hands on him

    Actually he does look damn sexy. I’d cut a battalion of fierce drag queens for that jacket. boots too

    • YourBaloneyDontGotNoSecondName

      oh my god, amen.  if the republicans want to thwart the insidious Gay Agenda, just toss that jacket in the middle of a pride parade.

      • DaringMiss

        If they really want to finish the deal, they should leave Ewan in it!

      • Warmheartedgirl Seattle

        Oh, you made me laugh out loud at work, Baloney!  Such a wonderful image is in my head right now.  🙂

  • Frank_821

    BTW did we really need the girl in the pic. She seemed rather superfluous. No offense to her but all my attention just went to the man who needs his brows massaged :p

    •  I had to scroll back up – I completely missed the girl!

    • Rand Ortega

       What girl?

  • BazoDee

    Oh even his frown has a Scottish accent in my head.  A-dor-able! 
    Joining the line to cut a bitch for the jacket and the boots! 

  • Gracias. The man just gets better and better. 

  • YUM.  And also: love those boots!

  • Clueless_Jock

    He would look more serious if the jacket and sweater were solid black.

  • Hermione_Granger

    Thanks, daddies!

  • YourBaloneyDontGotNoSecondName

    Ewan in black leather.  i would utterly ruin him.

    • But in a good way, right? Just like I would.

      • YourBaloneyDontGotNoSecondName

        in a a very very very bad, bad, BAD way.  he would be walking with a cane and wearing adult depends for the rest of his life.

    • eight_of_nine

      You and me both, sister/brother.

  • Call him Squeaky.

  • Mmmmmm. But is he wearing… leggings?

    • lizajane1776

       Looks like LEATHER leggings to me. Nothin’ wrong with that.

    • Snailstsichr

       He’s Scottish – doesn’t that make them trews?  🙂

  • Och, aye! He’s a braw lad.

  • EEKstl


  • afabulous50

    That’s a lot of leather…

  • Judy_S

    More Hamlet than MacBeth.

  • MacGregor. Leather pants. My morning is complete.

  • guest2visits

    Only ONE. ONE picture of Ewan, ?  Someone is slacking. Who is it ? T or Lo…

    But it is a good one. Life looks pretty good when you can just roll your bike into your swank castle/hotel room and
    park it under the Van Rijns.

  • Fordzo

    You can HAVE the jacket.  I’ll take Ewan.  

  • Vanja

    Ewan in a lot of leather, what’s not to like. That’s a lovely grey jacket.

  • I *so* love Ewan. 

  • I think I would have to get in line to cut a bitch for that jacket…as much as I love Le McGregor, that jacket is to DIE!

  • I love Ewan with the fire of a thousand suns.  But that is waaaaaay too much leather.  Way too much.  I guess I’ll have to help him out of a layer or 10 so that we are both happier.  

  • boweryboy

    He looks incredibly uncomfortable.

  • Catiline

    The Sprockets look is legitimately working for him.  Yum.

  • PastryGoddess

    Hi Ewan, could you move your right hand out of the way…Thanks!

    OMG that jacket is to DIE for.  I would seriously kill for that thing

  • even trying to look serious, he’s just too cute.  loved him in “moulin rouge”!
    nice jacket.
    like the sweater more!

  • MilaXX

    Scottish scowl or not, I love Ewan.

  • DaveinAlamitosBeach

    Leather pants and leather boots?  Makes me want to take them off to see what other leather gear he has on. Snerk.

  • JackieOBlue

    My afternoon just got a whole lot better.  Thanks, TLo (and Ewan,too).

  • Not sure if its him, or just the boots, but yes.

  • AuntieAnonny

    He looks constipated. 🙁

  • sk8tfan

    Like the cropped photo better. The other one has a large mouth breather blocking the view.

  • Is that Leighton Meester?

  • If they’d paired the jacket with a t-shirt instead of that bulky sweater, and not made his hair so silly, I could like this.  As it is, he just looks oddly . . . stuffed. 

  • tallgirl1204

    Looks like Kevin Branagh in his prime, to me. 

  • Hot, skinny British men are pretty much my Kryptonite. Therefore: *aaagh!* *AAAAAGH!!!* *dies*

  • ChelseaNH

    Is it time for a Matrix reboot already?

  • Rand Ortega

    Nothing like enjoying the hearth at the Manor in Summer in full leather w/ your favorite bike & paid accessory at your side.

    Translation: This is a stupid ad. But it’s Ewan. In leather. So who cares.
    (PS: Watched “Salmon Fishing In The Yemen” last night. Wonderful)

  • Just don’t see what all the fuss is about. But I resepct your right to swoon. And that hair is kind of a masterpiece.

  • I finally found the movie he didn’t look totally adorable in. The Gwyneth Paltrow version of “Emma”. He was Mr. Churchill in long wavy blond hair. It took me half the movie to figure out it was Ewan. 

  • HobbitGirl

    He’s so…shiny. Still yummy and cute as always, but…shiny.

  • julnyes

    He should be holding a pair of leather gloves to complete the image that he just rode his bike into the house. I am assuming he did this because he received an urgent message from his grandmother the dowager that his arch nemesis Laird McXXX had kidnapped his childhood friend and current fiancee Lady Something Scottish. He paused in the drawing room to question his inebriated sister who was collapsed on the floor … that was what they were going for correct?

  • Joe Coloff

    Hey there’s a girl in the picture, didn’t see her for like 10 minutes I was so taken with Ewan (in Leather) looking so well Ewan. 


    That jacket is MINE. MINE, DAMN IT.

  • Ramona Boersma

    Why is there a girl in that picture! Get outta there!

  • crash1212

    I think Serious Scottish Brow IS adorable. And I would cut a bitch for that jacket, too.

  • holdmewhileimnaked

    even i would cut a bitch for that jacket. me.

  • lucasuk82

    He looks…buttered.

  • tinyredlocks

    Woof. That is all…

  • Flooby

    That second pic is hilarious- serious scottish brow freals!

  • TieDye64

    Hot damn!

  • bluefish

    Hate the clothes but love him.

  • Corsetmaker

    Gorgeous! One of our better products 😉
    Did anyone see the Battle of Britain programme he made with his brother. His brother is so like him, just a more ordinary, older version minus the expensive haircut and personal trainer 😀

  • Vickiefantastico

    I love the jacket, but I hate the sweater underneath. Wouldn’t a black tee have looked much better?

  • Larkin21

    Love. Him. And thanks 🙂

  • Ewan in leather. I think I need a minute to compose myself.

  • quiltrx

    GREAT hair, and great Scottish brow.  And I like the clothes, mostly for making me wonder how long it would take me to get all that off.

  • aristida_girl

    Sooo cute when he tries to be serious…

  • So H-O-T