Prada Womenswear Fall 2012 Ad Campaign

Posted on June 22, 2012

We ADORE these candy-colored pictures of super-serious robot girls looking fabulous in through-the-looking-glass versions of the latest in groovy 1969 styles. Miuccia’s brilliant insanity perfectly captured by the lens of Steven Meisel.

Mr. Press Release puts it somewhat more breathlessly than we would, but he always was an excitable sort:

“A virtual labyrinth of fantasy and reality is the set for Prada’s autumn/winter campaign, photographed by Steven Meisel. Shifting camera angles and an endless depth of field create a playful illusion of perspective and proportion, recalling the setting for a videogame. Occupying the space on multiple levels characters in the foreground appear magnified, while others recede into the distance like virtual princesses poised for combat. The models’ unified gaze creates a seductive focus. Blocks of coordinated colour created by clothing, dip-dyed hair and furniture produce a chromatic architecture for our fashion avatars.The effect of the campaign is a new take on beauty and a futuristic vision of fantasy and desire.”




[Photo Credit: Steven Meisel for]

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  • Zach Ng Zheng Yang

    the shoes are to die for.

    • KateShouldBeWorking

      I’m getting a strong Lady Miss Kier vibe from the shoes.

    • blogless

      Seriously! To die for. I’m sitting here scrolling down and “awwwing” and “ewwwing” like I was watching fireworks on the fourth of July.

    • fursa_saida

      Yup. The clothes are boring me, somehow, but the SHOES.

  • Norm Deplume

    The flowered laceup oxfords are giving me a serious case of the iWants.

    • Yes! I just exclaimed to my husband, “Finally, a pair of Prada shoes I want and could wear!” because I’m totally an oxfords-n-socks gal.

  • Scooby Dooby Doo!!!!
    I want so many of those jackets… *sigh*. Loving most of the shoes also, except the platform oxfords.

  • I fucking love a conversation pit. Also – gorgeous shoes. The red croc platforms are amazing.

    • formerlyAnon

       Ha ha! Vacuuming a shag-carpeted conversation pit for a couple of years in my youth instilled in me a deep dislike of them!
      (It was a rental, neither I nor my parents would have had a conversation pit. My father’s oft-repeated opinion: “What’s the matter, they can’t afford furniture?”)

    • Little_Olive

      I love that there is something so almost stupidly whimsical as a conversation pit.  

  • Snailstsichr

    I seriously want it all and some place to wear it. All of the handbags are calling me. And the tasseled loafers – swoon.

    • i want someone else’s feet to wear them for me.  somebody with size five feet and forty years younger then me.

      • MidArmJewel

        I LOVE those purple & black shoes in #4.  I would give my first born for any of the purple shoes (if I wasn’t too old and the baby buggy hadn’t been removed.)

  • drdirection

    Those models, I mean mannequins, are freaking me out!!

  • vanjar

    What is not to like about this collection. No, don’t let me answer it.

    • what’s not to like?  the press release.  everything else is gorgeous.

  • hughman

    “I was a Ye-Ye girl”

    It was great. 

  • SpcilK

    I am completely over stimulated and distracted by the background, prints, and accessories that I can’t focus on one thing. I love the coat in the second to last photo. Once my retna’s stop burning and pulsating, I’ll give this another go. 

  • Lina_bee

    Oh, press release! There is no dip-dyed furniture in these shots! *betrayed*  Also, there is nothing futuristic here at all — the diamond prints are straight out of my mother’s wardrobe circa 1973. But! It’s still visually engaging and a fairly interesting use of Photoshop…and just in time for the 4th of July and/or Bastille Day. Clever, that.

    •  I think dip dyed refers exclusively to the models hair which is dip dyed red or black in some of the shots. The press release is kind of charmingly over the top though. Someone was probably just so excited they couldn’t contain themselves from a fashiongasm while writing

      • Lina_bee

        I know, right? It screams Summer Intern trying to impress the boss.

    • Little_Olive

      I see your point, but I guess they mean “futuristic” as “the 60s/70s portrayal of futuristic” (either everything very square or everything very round). 

  • lovelyivy

    I can’t evaluate Prada even slightly objectively due to their commitment to pretty much never ever using black models. It could be Coco Chanel come back to earth and I would hate it. Fuck Prada.

    • AuntieAnonny

       Get over yourself.

      • lovelyivy

        Sorry if your favorite brand is headed by unrepentant racists- their actions are notable, and even worse than all the other blatant colorism and racism endemic to fashion. That must suck.

  • KathKo

    the mixing patterns make my eyes bleed…

  • VioletFem

    With Prada, I’ve always liked the shoes, purses, and accessories more than the clothes. This editorial is a good example of that. Although,the coats in a solid color and the coats with the gems attached to them, do look exquisite.  

  • MilaXX

    LIKE! I want  pair of those flowered laced flats.

  • Little_Olive

    Best Prada campaign in a long while. 
    What I’m happiest about is that the uber-tanned-rich-party-kids gold-toned ads seem to be on the way out.  

  • I was going to bitch about how much I hated the shoes, but I kept scrolling and holy crap 95% of them are awesome.

  • Still like Fluevogs better and they cost less

  • EEKstl

    I can’t even begin to describe how much I love this.


  • I am impressed by how attractive the platform shoes look maybe its because of the way the heel is curved it looks more graceful and less clunky. But whyever it is they are much prettier then most platform shoes

  • marilyn

    This is a combination of 1960’s Carnaby Street looks made with hippie print fabrics.   The shoes are hideous.  Too bad there is no imagination here.  The best hype will not sell clothes that suck.

  • Terence Ng

    Saldana. Saldana is ALL of it.

  • OMG I want them all! The purple bags, the shoes… I die!

  • Sheer brilliance. I love the whole shebang!

  • “…endless depth of field…unified gaze…our fashion avatars…”  what a load of elephant crap.  it’s hard to look at the photos objectively after that.

  • Kate4queen

    Ooh I want those handbags! 

  • TieDye64

    What the hell’s not to love? Fun and groovy, yeah! The shoes are INSANE.

  • j_anson

    The collection is cool. The staging? Creepy.

  • mjude

    love it.  a few of the shoes scare me but most i like.  wish i was young, thin & tall.

  • formerlyAnon

    Prada often leaves me cold, but I can appreciate this and some of it pushes “lust for” buttons that haven’t been pushed in, well, decades.

    The shoes run the gamut from worth fighting for to wouldn’t wear on a bet.

    I like the clothes, but I couldn’t wear that layered, long, lean silhouette effectively 40 years ago (though god knows I tried) and my legs haven’t lengthened since.

  • sleepycat

    Love the clothes, not the ads themselves or the flower print shoes.

  • Susan Crawford

    A few fall seasons back, Prada did an amazing collection of heavy-weight handmade lace that I have always thought was the best ever, but this collection comes in a close second. I love the sharp tailoring, the great geometric prints, the referencing of Mod-’60’s, and the coats are absolute perfection. The accessories?

    OMFG, I think I need just about everything, but my very being is craving those flower-bedecked Oxford lace-ups and the matching purse, the classic tassel loafers, any of the doctor-satchel style bags, and all the sunnies. Crate up the lot, and I’ll gladly pay the postage due, Miuccia!

  • Imasewsure

    I hope women with some money spring for this collection. I would love to live in a world where this stuff was outside my door (never gonna be in my closet unfortunately)… beautiful, fun and kinda functional….

  • suzq

    Groovy, man.

  • I love those clothes and flats so much, and I would stab a b*tch for that black/white Flower Power purse.

  • PinkLemon

    i’m so not loving this collection, but i’ll take one of each shoe, ATHANKYOU.

  • Julaine Morley

    Anybody remember the 60’s British Invasion? Mod? Add bedazzlement, cool shoes and front-and-center product placement of handbags. Despite the robot girls, not so futuristic.

  • Lilithcat

    I did the ’60s once already.  So I’ll pass.  The rest of you guys enjoy.

  • PastryGoddess

    I will cut all you bitches for those accessories. Now I want dip dyed hair!

  • Indovina

    I have an embarrassing love of all things Mod, so I basically can’t dislike this no matter what. A few of the prints and shoes, I adore. 

    Nonetheless, some of it seems just a little too on point with the Mod inspiration – like it came straight from 1968.

    • Alisa Rivera

      Yes, I agree! That’s what’s bothering me about this. There are a lot of individual pieces I like but it doesn’t feel particularly fresh, new or interesting.

  • joything

    The only ones that get me breathing heavily are the solid-color suits about halfway down, the coats two pics below that, the simple flat shoes, and the sunglasses.  Dazzling craziness, definitely.  I want to know who’s going to be nuts enough to wear those wingtip clown shoes in public!

    • Sally Brownson

      What wingtip clown shoes…? There’s some men’s style shoes on there, but you’re either referring to the two-toned Oxfords (I agree, they’re hideous) or the flowery Oxfords (I think those might work sometimes, but they’re very, very butch), or the tasseled monk-straps (the flatter ones are definitely hideous, can’t decide about the high-heeled ones!).

  • paintedfish

    i want to go to there!

  • NurseEllen

    Interesting spread, the vibe I’m getting is ’60s stewardess (probably those little Carnaby Street caps), but the pattern mixing, especially with the shoes and socks, is giving me vertigo.

  • ChaquitaPhilly

    OOOOH! OP-ART. I remember that. Still looks good to me. 
    Vertigo-schmertigo…full speed ahead. 
    Now if I only had the money and the figure for it.

  • quiltrx

    Love all the colors and patterns.  I WANT that black-and-white handbag!  As usual, bags to die for, and I like most of the shoes.  The purple loafers are whispering to me…”don’t you wish you could afford us?” (but they’re doing it in a twins-from-The-Shining voice, so it’s actually kinda creepy.)

  • Love, love, love, love, LOVE!!!

    The first thing that popped into my head when seeing these was Mary Quant and Jean Shrimpton and London in the 60’s.


  • guest2visits

    Some interesting shoes and bags, and some horrid shoes and bags.
    I like the 60’s style clothing, but hate the prints.   

  • PaulaBerman

    I love it! Despite the weird framing of it with the dead looking mannequin girls, the collection seems totally wearable. The prints are to die, and the shoes are amazing. This fall’s Prada gets a big thumbs up for both women’s and menswear.

  • LOVE the shoes; but DAMMIT I am SICK to death of models looking bored/pissed/consumptive. You’re covered in thousands of dollars of fabulous, would it kill you to fucking smile? /rant

    • zarray

      Smiles are for plebs.

  • ccm800

    swoon. every pic

  • fashionzombie

    I never like her clothes, and I always love the accessories. TO DIE.

  • Gross. I can hear Rachel Zoe having orgasms from here, but it leaves me absolutely cold.

  • Ah, Prada. You never let me down. I love you.

  • afabulous50

    Those women will kick your ass and then step on you with their big shoes…

  • BigWhiteGrannyPanties

    Want those sunglasses but if I tried to take a pair off of those models they would shoot me with their robot boobs or something. 

  • They do a phenomenal job of making their living models look like some kind of creepy post-mortem Barbie.

  • Prada: Once again proving why they are my favorite design house. LOVE the bags and shoes. 

  • Ugh. High Fashion usually looks awful and weird, but this is some of the ugliest stuff I’ve seen in awhile. The men’s line gets awesome 1910-1920’s aesthetic and the women are stuck with bizarro 1960’s-1970’s? Not cool at all.

    Also: the models look somewhere between “zombie” and “mannequin.” I still fail to understand how that stick-thin, over-makeuped look is meant to look at all attractive. :/