Prada Womenswear Fall 2012 Ad Campaign

Posted on June 22, 2012

We ADORE these candy-colored pictures of super-serious robot girls looking fabulous in through-the-looking-glass versions of the latest in groovy 1969 styles. Miuccia’s brilliant insanity perfectly captured by the lens of Steven Meisel.

Mr. Press Release puts it somewhat more breathlessly than we would, but he always was an excitable sort:

“A virtual labyrinth of fantasy and reality is the set for Prada’s autumn/winter campaign, photographed by Steven Meisel. Shifting camera angles and an endless depth of field create a playful illusion of perspective and proportion, recalling the setting for a videogame. Occupying the space on multiple levels characters in the foreground appear magnified, while others recede into the distance like virtual princesses poised for combat. The models’ unified gaze creates a seductive focus. Blocks of coordinated colour created by clothing, dip-dyed hair and furniture produce a chromatic architecture for our fashion avatars.The effect of the campaign is a new take on beauty and a futuristic vision of fantasy and desire.”

 

 

 

[Photo Credit: Steven Meisel for prada.com]

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