Marc Jacobs Fall 2012 Ad Campaign

Posted on June 27, 2012

Yesterday, we sent you off to bed with visions of fluffy, playful monsters dancing in your heads.

Today, we’re going the nightmare route, with visions of zombie girls in ridiculous hats who will stare at you until your sanity slips away.

Marc Jacobs Fall 2012 ad campaign photographed by Juergen Teller featuring models Ros Georgiou, Tati Cotliar, Marie Piovesan, and Marte Mei Van Haaster.

The good news is, they don’t look like they can do much damage and we’re pretty sure anybody could outrun them.

The kittens will shriek at us for this, but we kind of love these images. There’s no way anyone flipping through their Vogue is going to be able to resist stopping and staring back for a little while.


[Photo Credit: Juergen Teller via,]

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  • hughman

    Thank you, Charles Addams.

    •  I immediately thought “It’s an Edward Gorey Ball!”

      • A Gashlycrumb Affair? 

        • Aurumgirl

           We’d all have to be conjuring up the way in which these suffering girls all die.

      • Aly Light

         It’s Helena Bonham Carter’s wardrobe.

  • NC_Meg

    I kind of like them but I can’t get over the fact that they look like they were snapped with a disposable camera. 

    • Aly Light

       That’s how all Marc Jacobs ads look, though.

      • NC_Meg

        I remember pulling some Marc Jacobs ads out of a magazine and putting them on the front of my binders in HS and they didn’t look this bad.

  • I would like this if I could see what they’re wearing! 

  • Christine Marie

    This is fucking creepy. In a good way. Is there a good way to be fucking creepy?

    • Christopher Walken and James Spader both have careers.

  • He just needs to stop with those godawful pilgrim shoes already. Please.

    • Bridget Dierks

       My thoughts exactly.  Those shoes, without fail, make me think of a Thanksgiving play in an elementary school.

  • Qitkat

    Little girls playing dress-up in great-grandmother’s attic.

    The American Horror Story attic.

  • Aurumgirl

    Tubercular pilgrims.  

  • nannypoo

    Wouldn’t the purpose of an ad campaign be to get people to want the clothes? Who would want to look like this?

    • IMNAngryLiberal

      Yes, exactly that.  I would probably stop and look at these ads, but it would not inspire me to buy these clothes — and I am usually a sucker for Marc Jacobs.

  • Rand Ortega

    Nah. Somebody obviously ran out of ideas. If they had any to start w/.

  • Pants_are_a_must

    But seriously, what’s with the pimp hats?

    • schadenfreudelicious

      right out of a Jamiroquai video….

      • SpcilK

        Love it! “Virtual Insanity” Or “High Times”.

      • Flooby

        Thank you- I couldn’t put my finger on it, but that’s EXACTLY where those came from.

  • jilly_d

    Those hats are terrible and this editorial is stupid.  And I’m a zombie fan!  It looks like they had a good idea, and then half-assed it.

  • I’m intrigued by the dress furthest on the right, 3rd photo down. Over all, I like the looks and what they will probably inspire in regular people clothes.

  • kimmeister

    I hate the way the gal in the pink sequined dress is posed like a murder victim.  All that’s missing is the chalk outline.

  • michelle shields

    The Adams Family theme song is now running through my head.

  • MilaXX

    I would easily skip this. It’s a try hard, boring editorial.

  • Saucysusan

    Marc Jacobs..personal designer for Tim Burton Productions & Helena Bonham Carter. Only.

  • TomBord

    Post-Grunge for Furries. 

  • LesYeuxHiboux

    Marc Jacobs, you are off your nut. It’s like Terry Richardson shooting the undead. There is no denying that they catch the eye, and I like the pink shoes (but I hate that last hat because it looks like my pet chinchilla’s fur).

    • MilaXX

      Nah, if Terry was shooting them, they’d all be showing their panties.

  • I like the dresses in the third photo and love the black dress in the middle.  Otherwise this is too much of a muddle to tell whether I’d want any of the clothing or not, and whether it would be worth having zombie flashbacks every time I put it on.

  • bitchybitchybitchy

    It’s the Bellatrix LeStrange memorial collection-what fun!

  • Kathleen Gillies

    I think the shape of the hats is supposed to evoke the Belle Epoque (sp?) period headwear as the dresses are somewhat 1910’s Downton Abbey inspired but made with what looks like boudoir upholstery fabric and black silk.

    • tereliz

      The hats will never not remind me of those cheap poly-fleece hats they sell at sporting events and places that attract idiots who want to look even more idiotice. Like Bourbon Street. The purple and yellow hat in the top photo in particular (LSU colors), makes me want to scream, “GO TIGERS!” But it would not make me want to put it on and go out to dinner or clubbing. 

      • CassandraMortmain

        That should be, “GEAUX TIGERS!”  

        All the hats are risible at best but the pimp hat with LSU colors is downright offensive.  Love every one of the dresses, though, especially the black ones in the third pic from the top.  The shoes are idiotic.

        • tereliz

          ROFL, you’re so right. I spelled it that way the first time through, but I wasn’t sure how familiar your average Yankee is with the whole geaux-cup/plate/Tigers schtick. Thanks!

          PS, love the handle.

  • guest2visits

    Waste. Of. Time.  The images turn me off, the clothes turn me off. That is if you want to work that hard to see them.

  • Sara__B

    A blend of Helena Bonham Carter and Johnny Depp. Odd but nice.

    • AudreysMom


      • Aurumgirl

         No, HBC’s brand of quirk is more Vivienne Westwood, and that’s who she usually wears.  I don’t think you can hold Marc Jacobs up to that comparison; I think he’s drawing some ideas from a character HBC may have played in one film, directed by her husband–so that’s his vision, not hers (and truthfully, these layouts look more like the Johnny Depp character in that film anyway).

  • rh33

    Did Helen Bonham Carter style this?

  • Joyce VG

    I like it! 

  • Indovina

    It’s not actually interesting, but it tries to fool into thinking that it is. And I think it distracts from the clothing.

    Although I do actually kind of like the last two photos.

  • Vlasta Bubinka

    Kinda hilarious. But the pic of the models all sitting looks like a group toity at the base latrine. As Col. Steele would’ve said, “they encourage each other.”

  • I’ll be staring back plenty.  I love Marc Jacobs. I love the clothes. I love that he has this certain aesthetic for his campaigns and though I am not sure we can call this ‘our daily pretty’ it sure is hell is our daily interesting. And I need my daily interesting because there is way too much boring out there. 

  • Lina_bee

    So, they’re, like, a band right? They play things like the accordion and violin, busking en masse on the boardwalk, and they sing Lewis Carroll poems to their own, um, distinctive arrangements? Also, they can recite all the dialogue from Downton Abbey and sometimes bill themselves as the Downton Abbesses, you know, when they attempt to book an actual venue. Alas, they have yet to pass an audition.

    • guest2visits

      Wow. That was inspired. I actually feel better about this mess, thanks.

  • formerlyAnon

    Man, you are serving up the chortles this week, aren’t you?

    Again, dis-assembled, these (well, maybe not the hats) will have their place. The shoes and the dresses don’t go together in my opinion, but most of ’em will work in a completely different pairing.

    Yes, I have a weak spot for those ugly shoes, but not with dresses.

    • Abigail Speltz

      Some of the shoes are OK, but in black they are a little too pilgrimy. Should “pilgrimy” be capitalized? 

  • boweryboy

    I think I was one of the minority who actually liked this collection.  Love the hats (it’s the raver in me coming out).  Love the exaggerated silohuettes.  Hate the shoes.  Hate Jurgen Teller’s photography.

    Overall, interesting.

  • aumerle

    Huh, I guess the future IS made of virtual insanity

  • afabulous50

    These girls look like the “disco” girls from his last collection–just with white zombie faces. The clothes do nothing for me.

  • joything

    Faces are Charles Addams and Edward Gorey, as the first commenter said, but also 1920s silent film of the DW Griffith and Chaplin era.

    • joything

      And the timeframe reference is about 10 years after the Louis Vuitton show, with the train and the white-gloved luggage porters.

  • quiltrx

    I like the first group pic…it’s like an HBC Impersonator’s Reunion!

    • Judy_S

       Or her clones have matured.

  • SewingSiren

    I love socks with heels.

  • I love this from an art perspective. Like, I really enjoy looking at these photographs. However, in no way does it inspire me to buy the clothes.

  • Girl_With_a_Pearl

    For some weird reason, I had an image of Edina Monsoon trying to wear one of these hats.

  • Having seen some of Marc Jacob’s new boyfriend’s “art films” I’m not surprised he’s a little distracted….

  • Love it! More than zombies, I think it’s supposed to be a recreation of a witch coven, which is kind of cute. Too bad they didn’t launch this campaign on October.

  • Women’s suffrage at last in exciting color!

  • Imasewsure

    Looks like Helena Bonham Carter’s sorority picnic

  • Why do they all look like Jobriath? Girl, I guess.

  • Le_Sigh

    Very Dark Shadows-y

  • snarkykitten

    There’s this wretched, b-rate horror movie called Zombie Nation, where all the zombies look exactly like this. (just you know, not decked out in marc jacobs)

  • Khaleesi1031

    The last one, looks like the female Johnny Depp!

  • sorry, but yuck.  i struggled to decipher the clothes, but i couldn’t see anything i’d want to see again.  the first time someone wears one of those hats on the red carpet, i’m going to laugh my ass off.  unless it’s helena bonham carter.  she is the only one who could pull that off.

  • ASK26

    I resisted just fine.   I flipped right passed them.       The third pic above – where I could ignore the models and just see the dresses is the only one where I actually noticed the dresses

  • VicksieDo


  • YoungSally

    I think these are the wenches that clean the homes of his Louis Vuitton ladies while they are on a train trip to Paris.

  • judybrowni

    zombies? non, edward gorey lives, and he’s infected the art dept of vogue

  • I always feel like marc jacobs ad campaigns have zero thought put into them. this confirms it.

  • RzYoung

    Wilfully dreadful, I hate all of it, right down to the pretentious wonky horizon of the group shot. Yuck 

  • golspie

    Why do i get the impression that girls aren’t really Marc Jacob’s thing?

  • Are those .. fun fur scarves?  (5th pic down).

  • i don’t understand this.
    and i don’t like this.
    so i guess understanding is a moot point.

  • mjude

    i love it

  • Sorry, as you could possibly guess from my avatar, I do a lot of historical (hysterical) reenacting, and one of the things that is my group’s stock in trade is parade appearances.  I see these hats on sale by the folks pushing the shopping carts full o’ tacky (plastic guns, water squirters that work once then break, invisible dogs, etc.) at parade appearances.  That’s all I’m seeing here.

    That, and Queen Helene Mint Julep Masque.  That stuff works btw, but I don’t know about it as foundation for a photo shoot.

  • MarissaLG

    Very 90’s and very cool. I’m sure the Rookie girls will be all over this one. 

  • tereliz

    Is that the same pink dress twice? The one E. Banks wore pole-dancing for THG? Easily the most wearable dress in the collection, so I guess I don’t blame them. BUT. Hate the exposure, the lighting, the groupings, the locations… 

    It could have been zombie-glam so easily. Instead it looks like some teenage homemade monster movie where all the actresses decided to quit making movies cause it was too hard and instead play dress-up and now Mom has come out to check on them and just has to preserve this moment on film. Like actual film because she doesn’t have a digital camera yet. She’s also got ants on a log waiting in the kitchen for these poor hungry girls. I’ve had a (very rational) loathing of this collection since spring, though, so I might be biased. 

  • RedRaven617

    I like the first photo and then … meh. Really strange and not at all cohesive. Hate the styling on the indoor shots.

  • spooki C

    terrible photos of terrible clothes. those hats are so nasty and should’ve died in the 90s.

  • The whole thing is awful and totally “jumped on the zombie craze bandwagon.”  Poorly photographed and conceived.

  • zombie chic?

  • NCDFan

    They look like corpses. I have trouble looking at the clothes due to the faces.

  •  i don’t understand this.
    and i don’t like the clothing.
    so i suppose the understanding is a moot point?

    black socks with shiny pink loafers?  o.O

  • This collection is yet another sign of the impending return of the ’90s. The Elaine-style high-collared shirt with jumper, the baggy off-the-shoulder-ness, the post-grunge vibe, the Jamiroquai hats, the bulky shoes, the rough textures, the color palette that’s a mixture between goth and Happy Mondays…

  • Merridith Kristoffersen

    The Helena Bonham Carter collection.

  • crash1212

    You forgot to mention the Pilgrim shoes.

  • giiiirrrr

    MJ: I have another brilliant idea! I’m going put the models in those stupid Dr. Seuss hats and ugly pilgrim shoes again, cover them in fabrics like hideous damask curtains, smother them in bulky scarves that my granny knitted, and have them carry luggage bags that I “borrowed” from a Pan-Am stewardess.  Then I’ll do an ad campaign that is so poorly lit and composed that no can actually see the clothes, and bask in the predestined fawning of the fashionistas, who are acting suspiciously like…

    Fashion industry: Braaaaaaaaaaaiiinnnnnnnnnssssssssss!!!!!!!!

  • marilyn

    What are we supposed to be looking at?  Bad hats?  Bad shoes?  Bad dresses?  Bad separates?  All shown by zombie wenches?  This is scary AND confusing.  What is he trying to get people to buy?  Who is he trying to attract with this image?  Do zombies have a lot of money for hideous accessories and clothes?  Is that his market?  Why is Vogue interested in this, since we assume that very few wealthy zombies buy their magazine? (I could be wrong about that last one)

    Zombies in festive 70’s pimp hats. What a look.

  • Don’t like the shoes, styling or photography. Marc has better taste than this. I love the clothes but I cannot get past the hats and makeup. Is the latest trend to make the girls look amateur and ugly? Seeing a lot of this type of fashion and photo styling. I want glamour back!

  • SophieCollier

    I think this entire line was designed for Helena Bonham Carter.  Hats and all.

  • kikisayshi

    They all look like Johnny Depp in Alice in Wonderland

  • BayTampaBay

    Sorta reminds me of Jay McCarroll from PR Season 1final collection