Dolce&Gabbana Women’s Fall 2012 Ad Campaign

Posted on June 28, 2012

Darlings, here’s your pretty for the day: a bunch of really attractive Italians wearing really expensive clothing and embracing their stereotypes gleefully. So, signoras, crack open some wine,  order up some spaghetti and enjoy.

Domenico Dolce and Stefano Gabbana continue paying their homage to Italy and its culture in this ad campaign for Fall 2012 featuring models Bianca Balti, Bianca Brandolini, and Monica Bellucci photographed by Giampaolo Sgura in the south of Italy.



[Photo Credit:,]

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  • Sarah Thomas

    Everyone secretly wants to be Italian.

    • Knee socks with dresses? Hell to the

    • alyce1213

      Not I, very happy who I am

      •  I LOVE that D&G is marketing these clothes as imminently

      • Jonathan Franklin

        I’m really glad I’m not alyce 1213

        • JosephLamour

          LOL, how silly is this exchange.

  • This is a fab ad campaign. I’m buying what they’re selling.

  • Allison Woods

    I kind of don’t even mind the grannipanti thing if it’s done as a swimsuit style.

    I secretly want to be Italian.

    • ballerinawithagun

      Yes, the grannipanti looks correct this way! (I like your Italianesque spelling also.)

  • MsALVA

    Knee socks with dresses? Hell to the no. 

  • MilaXX

    I like. finger crossed that any lady celebs who wear these dresses throw a lining in them.

  • Sobaika

    Fantastic ad campaign. It succeeds whereas the black & white ones from last season (or the season before?) felt flat.

  • formerlyAnon

    It’s not doing much to sell me the clothes (the waiter’s red jacket in the 2nd photo is the most appealing item I can tease out of the display).  But the stereotyped multi-generational festivity is engaging.

    Although: lacy dresses showing one’s undergarments create cognitive dissonance in my head when shown in this faux working class, faux unidentifiable but vaguely early-to-mid-ish 20th century series of tableaux. Every block’s got its scandalous girl & some have actual working girls — but you wear those dresses in this quasi-faux-setting & your father/husband/brother’s rather likely to beat you if your grandmother doesn’t throw a tablecloth over you and send you back to change before they see you.

  • Lina_bee

    The grandparents and children are ADORABLE and the whole huge happy family thing is working for me as an ad campaign. I’m less thrilled with all the black and black lace. (I’m SO tired of black lace.)  OTOH, I LOVE that D&G is marketing these clothes as imminently WEARABLE. o/

  • Joyce VG

    mama mia!

  • I just love Monica Belucci! She can sell anything to me! I love this campaign because it plays with stereotypes without reinforcing them (as much as an ad campaign can do that).

    • Amy Ellinger

      Oh yay, it IS her!!  I was hoping I wasn’t seeing things.  She is THE Bella Donna.   

    • You know, I love HER but not so much as a model, she doesn’t look very natural in these pictures. I mean, they’re obviously directed but the models look much more at ease and she stands out because she looks sort of uncomfortable.

      • You are absolutely right! 

    • librarygrrl64

      This fan of the penis would totally switch teams for her. *swoon* Que bella!

      • She is on the top of my list of “ladies I would change orientation for at least once”.

        • librarygrrl64

          Seriously. She’s hotter than a Baptist church in August.

  • Jill Roberts

    Darling!  Just remember to buy the jewelry too – it’s too funereal with out some giant-ass fabulous gold chandelier earrings.

  • kimmeister

    Oh look, there’s that upholstery dress that Emma Stone was wearing the other day.  Still don’t like it.

    • poggi

       I think it looks better here.  I guess it needs to be accessorized with a street cafe, a Vespa, a small boy eating cotton candy.

  • Saucysusan

    Over the top, ostentatious fabulosity. With some ugly (see-through) thrown in to entice the desperate, trying too hard celebrities.

  • NurseEllen

    Jesus God, knee hi sheers???  And MORE black lace???  Other than that, this campaign makes me happy. 

  • Qitkat

    I love that this is multi-generational. Even though the shots are very stagey, the settings feel genuine, and that is the saving grace.

    Third shot down, where is the person that belongs to the hand holding the petit point purse? It looks disembodied!

    • The bag is being held by the fellow whose other arm is around the woman in front of him.

      • Qitkat

         That’s my assumption, but I still think it looks disembodied. Probably the black on black.

        • AmeliaEve

           The narrative I get from that picture is that the one guy is distracting the woman with romance while handing off her bag to his accomplice in purse-snatching.

  • butterflysunita

    These photos of very appealing because they show attractive people of all ages having a great time together.  The models also look fun and approachable.  If you walked up they’d pour you a glass of wine and invite you to join–wouldn’t tell you to get lost because you’re not beautiful enough.  

  • SpcilK

    F*%#ing Gorgeous! Monica Bellucci looks AMAZING. The clothing is lovely too!

  • LesYeuxHiboux

    Love the clothes, love the photos. Bellucci is working that lace dress over bodysuit look. 

  • This is my fave ad campaign of all time.  And not just because it was shot where my family comes from.

  • hughman

    Ilove All.

  • boweryboy

    Fun!  The clothes – although not a fan of them – look fantastic in this setting.

    I love an ad campaign that tells a story.  It appeals to the writer in me.

  • Aurumgirl

    That’s exactly what we look like every holiday and get together!  Right down to the accordion (which we can all play) and the dresses to match the accordion. 

    But I have one quibble:  the black mourning knee socks favoured by the nonnine widows are never worn with heels, and always worn with the flat sandal/slippers of the beloved departed husband.   And here I thought these boys were Siciliano, just like me.

  • SewingSiren

    I love black lace, white lace, socks, flowers , old ladies who do needlework  and parties. So I pretty much love the whole thing.

  • Mariah Warnock-Graham

    One of those old ladies is absolutely stunning.

  • LambeeBaby

    Even Nauna looks fab!

  • I see Dolce & Gabbana is taking a literal, singular stance in contrast to postmodern remixing.

  • guest2visits

    I love this happy theme, and all the detail. My favorites would be the tight black skirts, a few of the none transparent dresses,
    and the coats and jackets of the men and children. There’s a cute black and white dress the little girl sitting down in the first frame
    has made her own style.

  • Monabel

    All that lacy blackness reads Spanish to me.

    • Aurumgirl

       Well, that’s the Sicilian culture.  It’s mostly Arab, and part of that Arab includes Spanish; the rest is Greek. 

  • littlemac8

    Utterly earthy and charming.  I’m a pale Irish girl and, of course, I want what I’m not!

    • librarygrrl64

      I’m a pale and ginger-haired lass, too. Got none of my half-Italian coloring. Oh, the humanity….

  • Would have preferred if there had been at least SOME individual shots of the pieces.  The “crowd at the alfresco feast” thing is gettting in the way of the clothes themselves, I’m going to have to look for an editorial or two in which we get to see the details of the clothes.  They look lovely.

  • Jecca2244

    the magazine i work for shot the bejeweled coat/dress/cape in the last photo on the left last week. a lot of these pieces are really heavy, but gorgeous. interesting that brandolini becomes the focal point in many of these photos… she looks a little off

  • I wish I had that Italy experience than the one I experienced in Italy.

  • DaringMiss

    I want that bag.

  • angryparsnip

    No more granny pants !

    cheers.  parsnip

  • oh, my goodness…that tapestry handbag is wonderful!

  • joancarol

    The girl in the thumbnail is a dead ringer for Megan Fox.

    • TieDye64

      Yes, only prettier.IMO

  • quiltrx


    And, like American rock always needs more cowbell, any Italian-themed spread needs MORE TONY WARD.  He must have been busy being fabulous somewhere else that day.

  • LOVE this. so many smiles!! so much lace! i’m buying. 

  • LinXGUA

    Why can’t they make a group photo that doesn’t look photoshoped? It’s difficult to feel the “family photo” like that. It’s eerie, it seems like they shot pairs and then glued them together. I don’t know what is it … maybe it’s the light? 
    Anyways, the girl’s clothes are adorable and I really like the bags and the pantyhose. But some shapes (like the pencil skirts) aren’t working for me. And the lace shirts and dresses, I would love to see them designed differently, maybe showing the shoulders; i’m tired of see them over a “swimsuit” like that. Those lace dresses look like negligée and they aren’t sexy (if you indeed ARE looking for sexy, because you are using LACE. And this is a ITALIAN cliché and everything). In that case, showing the boobs isn’t the only way of being sexy, that’s lazy! I think they could had more fun with the mantillas … maybe making some scarfs. Oh, and why didn’t they made more cute and show-y dresses for the Nonas (I think they are the head of the family)? 
    Sorry for the long comment, but  these photos pissed me off.

  • rainwood1

    It’s the Real Housewives of Sicily.

  • mjude


  • VicksieDo

    Very pretty!  I covet the white blouse with the puffy sleeve that’s under a black cape.  I would rock that blouse~~~

  • Best. Funeral. Ever.  No, seriously, I do like a lot of these looks.  A lovely shoot.

  • lilibetp

    I know that the models are supposed to be the real attention getters, but somehow the accordianist manages to dominate every shot he’s in.

  • Jessi03

    Monica Bellucci is so flipping gorgeous and luminous on-screen.  I’m sad she hasn’t made a bigger splash in American cinema post-Matrix sequels.  She’s a wonderful actress.  Also, obviously, the clothes are gorgeous!

  • Lisa Dugan

    Beautiful.  I love that the shots are of people actually wearing the clothes, rather than standing around like pretty hangers.  I really don’t like the bodysuit with the lace overlay but everything else looks lush and the pics are great.

  • SapphoPoet

    Fabulous. I love the range of ages and body types in these pictures. Coveting the tapestry bag; hell–let’s not mince words–coveting everything. Totally sold. 

  • Kayceed

    There is something so appealing about evoking a very specific place – like a Springsteen song, it takes you right there. I love these shots.

  • Snailstsichr

    I want to be the woman with silver hair when I grow up. I’ll take the dress she is wearing in the next to last picture.

    This is seriously making me covet black lace – though I’m mentally putting a lining in all the dresses.

  • AthenaJ

    Love this!!!

  • marilyn

    Is this fashion or costumes for a movie?  I can’t tell which.

  • Che belli. Mi piace tanto! 

  • Bree The Vole

    Love everything about this. Monica Belucci is a fabulous Goddess. <3

  • dya2637

    This is Stefano and Domenico giving you Italy Pavillion at Epcot realness. 

  • AmeliaEve

    I am loving the specificity of the details in this shoot. This is not just Italy, this is Sicily in all its gothic splendor. From the cannoli on the table to the decorated donkey cart, symbols of the island are all over. In particular, in the scene with the checkered table cloths, the boy is holding an amphora painted with the head of a knight, probably one of the characters from the traditional Sicilian puppet theater.

    Your Italian vacation won’t be like this. Your Sicilian vacation won’t be like this. These people are flamboyant and demonstrative within their families, and very reserved to outsiders. Palermo is a city of closed doors.  These photos capture that beautifully.

    As for the clothes themselves, I love the richness of the patterns and textures, but I don’t think most of the lines are very flattering. And yeah, the knee socks are kind of a cute quote, but I hope nobody over the age of 20 is planning to do that in real life.

  • anotherkate


  • lila rogers

    Ok Im Argentine-Italian, and i’m just going to say, this is not that far off from reality… As far as what they are doing. Of course in reality, none of us are that thin, and fabulously dressed… 🙁 too bad