Dolce&Gabbana Menswear Fall 2012 Ad Campaign

Posted on June 29, 2012

Break out the cannolis and grappa, Stoneys. It’s time to get your Italian on once again. Yesterday it was all about the ladies but today, the men get their chance to indulge in a little spaghetti-eating. It’s almost as fun as the womenswear ad except we’d be remiss if we didn’t point out that in the ladies’ ad, they’re mostly just laughing and partying and enjoying themselves in the company of men, but in the menswear ad, they’re being chased down the street, sitting on laps, or dancing on tables.

Just sayin’.


Still, it’s a gorgeous set of pics and you can practically hear all the arguing and laughing and smell the food cooking. We know it’s all directed to within an inch of its life, but they all genuinely look like they’re having fun.

But next time, have the men dance on tables for the women, D&G.


[Photo Credit:,]

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  • Sobaika

    Very dynamic shots! Really love their ad campaigns this time around. 

    It’s a shame it was filtered through the male gaze. It really didn’t need it.

    • But next time, have the men dance on tables for the women, D&

  • JosephLamour

    Desperation cant even describe how much I want that jacket to the right of the lady sitting in that guys lap. The rest of the collection is rather boring, if not nicely tailored. 

    Also: the coat in the 9th picture. I’d look like a high powered attorney and I love that.

  • Gotta say, am just loving this whole ad campaign.  Yes, they are selling their Italian roots, in the most fun, real and glamorous way possible.  It make me want to pour myself into long-sleeved well-fitted black lace dress and some fabulous shoes and join the party.

  • call_me_schmeg

    ah, d&g, and not a blonde in sight! guess the only one they can stand is madonna…

    • Aurumgirl

      To be fair, they’re selling the “Old Sicily” that has only ever existed in The Godfather, so of course there will be no blondes allowed.  And an “Old Sicily” where a woman took her shoes off to dance on a table in front of men, her nonna, and maybe her little girl never existed in The Godfather, either (and even there, that woman would be a dead woman, fast).  It does look beautiful and nostalgic and hilarious because good ads should draw you in somehow, but I agree, no need for the male gaze here.

  • Love love love!!!!!!!!!

  • AlexisPayne

    I love the art direction on these, they feel dusty and very old world. LOVE. 

    -Stone Pony

  • Kayceed

    So the brocade cape is apparentyly unisex. Splendido!

  • Lina_bee

    But next time, have the men dance on tables for the women, D&G.


    This version was much less engaging than the women’s. The male models here don’t have any shine to them. Some of the coats are nice, though. The capes are hilarious. (Everybody wants to be a Borgia!)

  • mjude

    once again…LOVE IT

  • hughman

    D & G needs to sell cut oranges you can put in your mouth to amuse the kids. 

  • unbornfawn

    Love this spread! Smiles! Laughter! There is such life in these photos.

  • NurseEllen

    Who knew they had matadors in Italy?  (c.f. 4th photo down).

  • CAPES.

    I die.

  • JasmineAM

    I need a vacation, and this is where I’d like to go.

  • Very Eat, Pray, Love here. Love.

  • Saucysusan

    Men dancing on tables-YES! That’s what I want. And grappa that doesn’t taste like crappa.

    • AthenaJ

      I’ll now be saying “grappa that doesn’t taste like crappa” all day 🙂

  • sk8tfan

    I want to be the woman dancing on the table. Forget that I’m short, blonde, and look like I can tote a yoke laden with buckets of milk. Oh, this is an ad for menswear? I think it failed in its objective because I’m focused on her and her styling.

  • j_anson

    Dolce & Gabbana Menswear Fall 2012: EVERYTHING WE MAKE IS BROWN.

    • Qitkat

       While this seems to be true, all the pictures are sepia-toned, which enhances the brownishness (hmm, may not be a word).

      • j_anson

        Well, sure, but the point of an ad campaign is to give your customers a feel for your line, right? So if you don’t want an overwhelming sense of brown, don’t shoot in sepia.

  • SpcilK

    SO DRAMATIC! Love the setting and the men collection to die for.

  • Abigail Speltz

    Love, but there does seem to be an overabundance of rolled-up pants. 

  • Qitkat

    It’s probably just me, but I would rather they had left off the woma(e)n entirely. Too much mugging, the guys are more natural and subtle (mostly). Otherwise I’m rather charmed by this.

    And is there anywhere outside of Italy those two men in the frou-frou sweaters could get by with this look?


  • MilaXX

    it’s a bit old world sexist but okay D & G, I get it.

  • You know what’s great about both these campaigns? The grandparent-esque models.

    • TieDye64

      I so agree.

  • formerlyAnon

    [Sweeping generalization alert!]  Italian men have such good bones in the face.

  • everest19

    I want to be the grandmother in these photographs. She is looking FIERCE in that 7th shot. Amaze.

  • PrunellaV

    The hooded coat in the fourth picture down caught my eye the most, maybe because she’s by herself and not being male-gazed at.

  • Amy Ellinger

    Lack of Bellucci makes this disappointing. Pretty, engaging, and fairly awesome…but disappointing.

  • crash1212

    Two exceptional ad campaigns. I approve…and now want spaghetti! 

  • lila rogers

    I am a girl and I WANT the slouchy embellished sweaterse

  • guest2visits

    Interesting and fun; but not as much as the first one by D&G.

  • lesmaha

    ready to move to Italy!!

  • quiltrx

    Ah, that’s what I need to go with ME in the gold-encrusted lady’s cape…a sexy Italian in his OWN gold-encrusted cape!

  • Great campaigns. And this collection is chic and very wearable. But it is basically black and white. I’d love to have a little more color.

  • I need to find the magazines that are featuring these layouts and then pin the pictures to my walls at work. Gorgeous stuff. 

  • Sarah Thomas

    Now is the time to sieze the day!
    Grab your couture and light the way!
    Nothing can break us
    no one can make us
    Give our style away!
    Arise and sieze the day!

  • Oh, #swoon at all of this olive skin!

  • TieDye64

    Sure it’s sexist as hell, but all in all I’m liking this particular D&G campaign quite a lot.

  • Linderella

    Uh-oh, *somebody* saw “Newsies” a few too many times!

  • some of these are cute enough yes, but that first pic in particular brings back some bad memories of my trip to italy. italian men can be very….. ‘forward’.