Ashley Greene for DKNY Fall 2012 Ad Campaign

Posted on June 29, 2012

We always see Ashley at the DKNY and Donna Karan runway shows during Fashion Week and we’re struck by two things each time:

  1. Her jaw-dropping beauty, which believe it or not, doesn’t translate to pictures, and
  2. How much she embodies the DKNY woman; all urban chic and strong walk.

So it’s not a surprise to us that she’s the face of the DKNY fall campaign and it’s even less of a surprise to us that she looks amazing in every single picture.

 DKNY Fall 2012 ad campaign featuring Ashley Greene and Johannes Huebl photographed by Peter Lindbergh in New York City.

So many womenswear campaigns revolve around some sort of romantic fantasy, but the DKNY brand is all about the self-assured woman and you can see that in every picture here. There’s no knock-knee’d “I’m just a girl” posing here. She’s a woman with places to go and people to see. Notice how when she’s posing with a man, he doesn’t just have his arm around her, shepherding her around like she doesn’t know where to go. She’s got her arm around him as well. It’s a subtle thing, but it really stands out because fashion imagery doesn’t always portray that kind of self-assuredness in women.

 

[Photo Credit: Peter Lindbergh for dkny.com – Video Credit: DKNY via youtube.com]

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