Ioan Gruffudd for Treats! Magazine

Posted on May 11, 2012

Ioan shows vapid little boystars how it’s done when you’ve got a camera and a bunch of designer clothes on you. Even when they stick you with the guyditorial cliches of

  1. Pickup truck
  2. Desert
  3. Motorcycle

Honestly, if ladies’ fashion mag editors all suffer from a princess complex, then all the male ones suffer from a cowboy one. The entire billion-dollar fashion industry is just a bunch of adults playing children’s dressup games.

Ioan Gruffudd is featured in the latest issue of Treats! magazine photographed by Steve Shaw in the latest John Varvatos, Dior, Burberry, Diesel, AllSaints and Prada menswear.








Mercy. We always felt he was a good actor who never quite found big roles good enough for him, but one thing we never realized was just how good a picture he takes. And it’s nice to see an editorial with a malestar who actually possesses pores and wrinkles. If there’s Photoshopping here, it’s masterfully done.

Now we just want to put on a some scuffed up boots, a thousand-dollar leather jacket, and 800-dollar sunglasses and kick around the desert, brooding.



[Photo/Video Credit:]

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  • Sobaika

    Ovaries = exploding. What a good-looking man.

    • MilaXX

       Cue EnVogue singing….. “what a man…..”

      • AWS

         And SaltnPeppa…

    • Catherine

       AND he speaks Welsh. It sounds like singing, it’s such a beautiful language. Hot damn.

      • Jaime

        Have you watched the video he did for the “Say Yes For Wales” referendum? He did one version in English (with his natural accent) and one version in Welsh (which was about 20 seconds longer, heh). I just kinda sat there with my chin in my hands, smiling idiotically at my monitor…

        • Rokesmiths

          On your advice I just went and found it on youtube. That sounded so pretty I actually giggled. 

          • Melvis Velour

            he actually sounds more natural speaking in Welsh than he does in English

      • LuisaNL

         hot damn, indeed.

        • Melvis Velour

          Mah stars ‘n garters!  Hell, my ovaries were exploding and I’m a guy!

          I do have to say it was magnificently photographed and styled.

    • Uche

      And shocker. He’s smiling! In a guy editorial!

    • Jill_3

      Talk about TREATS… That is one delicious mansnack.

      • RebeccaKW

         He’s more than a snack. 

    • AlexisPayne

      Love it! He is smoldering.

  • Me Again

    The smoking picture is NOT HOT.  This is 2012.  Don’t give celebs cigarettes to try to make them look sexy.  But the rest of the pics are great and I love him in Ringer.  Too bad it’ll probably be canceled.

    • BarniClaw

      Oh, say it isn’t so! I love that show. It may just be my favorite of the season (of those that I watch by myself vs with a witness). I never see those twists and turns coming. Of all my friends, only one other watches, so I’m glad you are, too, Me Again! 

      He looks so lovely here. All sweat-tay and, um, hot.

      • Sobaika

        I gave Ringer a shot (I am forever devoted to anyone Buffy-related) but I gave up after the Wild Things riff. Gruffudd was one of the best things about the show though.

      • quiltrx

        I know we’re way past thinking smoking is glamorous…but I have to say…

        …that picture totally stirs something in me.  It reminds me of pictures of Alain Delon in the 60s. (and there is nothing that sets my loins ablaze more than Alain Delon in the 60s.)  I don’t know–there’s something about it.  Like the next thing the picture implies is that he’s going to toss that smoke aside and come for you instead.

        (and not really in this example, but smoke is such a fascinating thing when photographed, itself.)

    • formerlyAnon

       I’m not arguing that it’s o.k. to glamorize smoking.

      But does smoking even HAVE an evocative, sexy vibe these days, when fewer and fewer of us smoke? I could see it having a “bad boy” or “bad girl” vibe, I guess.

      I am old and grew up when most of the adults around me smoked (though most were also quitting, or trying to, by the time I was a teen), though few of my peers. And there are certain poses with a cigarette that ARE enormously appealing to me. But I wonder if that is true for those a couple of decades or more younger than myself.

      • Me Again

         I’m in my 20s, and no one I know is a habitual smoker.  For me, seeing a picture with a celeb smoking has the “sexy” equivalent of that celeb taking a dump.

      • Ali

         In my twenties, don’t know many that smoke – but oh, there are certain poses that it does look good in. It completes the image/look. It just fits. It’s not really the equivalent of taking a dump to me nor do I think it glamourizes smoking. Mostly, I think people make too big a deal out of it.

    • AWS

      I smoke and I am psyched he’s smoking (in more ways than one) in a photo.  The ANTI-SMOKING NATZIS in this country are NOT getting people to not smoke.  You are turning this country into a police state.  You are ruining going out to a club or a bar or a restaurant at night.  You are ruining walking down the street in NYC.  And that means that you make the current slow economy WORSE. 

      The smokers of America need to rise up and tell their representatives we need rights too and places to smoke IN PUBLIC other than our homes and our cars!

      • Jaeda Laurez

        If your smoke actually stayed confined to your own personal space, I might agree with you. I don’t drink, but I don’t care if you want to get to’ up on the weekends. But I’d definitely have a problem with it if I started feeling tipsy when you were on your 4th tequila. 

        • AWS

          I don’t believe 2nd hand smoke is that harmful.  You have hands?  Wave my smoke out of your face and get OUT of my space.

          • JackieOBlue

            Really?  You don’t believe 2nd hand smoke is harmful? You are in denial.   I don’t have to be in your space for it to waft over to where I am sitting in a restaurant or bar.  Children have died from lung cancer after living in a home with parents that smoke.  That is a fact and can only be attributed from second hand smoke.

          • AWS

             Show me the proof children have died of lung cancer because their parents smoked.  You’re either misinformed or a liar spreading the ANTI-SMOKING NATZI propaganda. 

          • JackieOBlue

            Keep talking and keep proving your ignorance.  You’re doing an excellent job so far.

          • EditKitten

            See, there’s the problem (though I really shouldn’t feed a troll): It is scientifically proven that secondhand smoke is harmful. Your smoking does, actually, put my life in jeopardy — simply waving your smoke away is an impingement upon me and others and doesn’t even WORK. The fact that it’s foul isn’t even relevant; that it is dangerous IS. This is why people deserve the right to be in public places without being put in danger.

            /rant over

          • jayetyler

            I shouldn’t feed a troll either but putting aside cancer, 2nd hand smoke is a huge cause/problem for asthma, especially for kids.  I can’t be anywhere near cigarette smoke without suffering an asthma attack (and I’ve never smoked a day in my life).  Never mind that being around a known carcinogen kind of freaks me out as a cancer survivor.  It’s amazing how much my asthma has gotten just moving from a state that didn’t ban smoking from public spaces to one that has some of the strongest bans in the country. /rant over.

            Aside from the smoking pic, I can’t believe how hot Ioan is in the photos.  I love him on Ringer but never appreciated his hotness until seeing this spread.

          • EditKitten

            Ditto, ditto, ditto.

            Also: YES! I never had any strong feelings before, having only seen him in the Fantastic Four movies (which didn’t move me), but these … sigh. :)

          • AWS

            Many medical clinicians believe asthma is a psychosomatic “illness” caused by having a bad relationship with one’s mother.  Just sayin’…

          • jayetyler

            Ha, ha, ha, ha….  Is that supposed to be an insult?  Bitch, please. And I think I’ll stick to the info provided by my board certified doctors.

          • AWS

             Maybe you should Google it.  Maybe you’d actually get better instead of blaming innocent smokers for your psychosomatic asthma attacks…

          • AWS

             If there were designated smoking areas like there used to be, you could stay in the designated NON-Smoking areas.  There would be a win-win.  But since you want to just call me a troll to make YOUR fear mongering point, makes me look educated and wonderful.

          • JackieOBlue

            And when you call people Nazis that really makes you look “educated”  because you obviously do not have a clue about anything based in fact.

          • Ross Weistroffer

             Um, yeah, vive la révolution and all that, but you really are in denial.  There’s been definitive proof of the harm of second-hand smoke since the 1980s.  And referencing the Nazis definitely isn’t helping your cause.

            Don’t disagree that there should be places to smoke in clubs and bars.  Here in Paris, there are plenty of little backrooms just for smoking, actually. 

      • Kevin VanOrd

        The moment you compare people who don’t like smoking to Nazis–and the moment you state outright that the country is turning into a police state because of people that don’t want to be near smoking–is when you destroy any legitimate point you may have wanted to make.

        Discussion is better when reasonable people are involved. Accusing people of being members of the Third Reich (which murdered millions of human beings) or contributing to a police state (a government in which the people have no social or political voice) is not reasonable behavior. 

        • AWS

           Seinfeld’s “Soup Natzi” is okay though, right??

      • Ali


    • James K. Briscoe

      Bitch, please.

      • AWS

         Fuck off and die please.

    • Paigealicious

       I know smoking is bad for you, but you can’t deny it does make *some* people look sexy in a photo.

      • Warmheartedgirl Seattle

        As an ex-smoker who (sometimes) wishes she wasn’t, I have to admit that I find the photo with him smoking is the most attractive to me.  As long as I just see the cigarette, but don’t smell it, I am quite drawn to it (in movies, on TV, in a car driving down the road).  But as soon as I smell the smoke, I am completely turned off.  Anyhoo, this man and that cigarette look incredibly attractive to me.  :)

  • AwesomeMargie

    This reminds me, where’s Dr. Doom?

    • TropiCarla


      Dr. Doom was the hottest thing in that movie. Iaon so paled in comparison that I was shocked it was him in ‘King Arthur.’ He somehow managed to be devastatingly, scorchingly HOT as Lancelot.

  • Rebecca Johnson

    Hot damn. Treats! indeed. I loved him as Horatio Hornblower and he’s only gotten more attractive over the years.

  • Kate4queen

    meep! ydych chi’n siarad cymraeg? I wish I was fluent. :)

  • MilaXX

    Makes me wanna climb up in that truck and get all dirty with him. YUM

  • rynerman

    He never did a single thing for me until this.  Get that man in some dusty cowboy gear and leather more often!

    • JasmineAM

      Me too! He’s always looked pretty goofy to me, but he looks damn good here.

  • C.

    Run away with me.  Now. 

  • SpcilK

    Oh My!

  • HomeOfficeGirl

    Don’t forget… dirty and exhausted.  There’s always a “broke down on route 66” thing going on.  Never really stopped to think “is that sexy?”… apparently it is!

  • shirab

    Love how his hands are picturesquely dirty, as if he actually had to fix his bike or pickup (he seems to have both) out there in the desert.

  • Andra

    He is a good actor and seems like a very  nice man but he certainly does NOT look THAT good on film/tv.  Melikey.

  • Ros Clarke

    *sigh *

    Still the most beautiful man in the world.

  • Turtlebait


  • Alli

    Oh my goodness I’m going to rent every single movie he’s in and WATCH THEM ALL.

    • WendyD

      Have to recommend “Solomon and Gaenor” if you can find it. There is a scene in a barn that… *fans self*

      • Andrea Rossillon

         Horatio Hornblower! Those were all really good, too.

    • Dawn Grimes Stough

       loved horatio hornblower and amazing grace!

  • msdamselfly


  • alyce1213

    I die.

  • Sara L.

     Whoa. Um, wow. Words?

  • IMNAngryLiberal

    Ian, along with that leather jacket in the second picture, can park his jeans and pickup truck in my driveway ANY time.  (And my husband might not even care if he got that leather jacket out of the deal.)

  • Frank_821

    I was going to make the same remark about any possible photoshopping. A most excellent shoot

  • formerlyAnon

    “The entire billion-dollar fashion industry is just a bunch of adults playing children’s dressup games.”
    And mostly having a lot less fun.

    But to the point: Nice. Very nice. His appeal transcend “type,” here.

    Even though the only item of clothing I can get excited about is the jacket in photo #2. About which I can get VERY excited. Once I win the lottery I’m buying me a girl-tailored one.

  • Nina Berger

    Holy mother of hotness. I will get stranded with him any time!!!

  • TieDye64

    Aw, poor guy is just so tired. And dirty. I can help with that. *fans self*

  • Heather

    A treat indeed!!!

  • WendyD

    Love for my favorite Welshman! I love that TLo appreciates that he deserves better roles than what he’s had. 

  • Anathema_Device

    I’m more than happy to draw that dirty, dirty man a bath…

  • RS

    YUM. No better way to start off your birthday than with a sexy Welshman. Dwi’n hoffi fi yn fawr iawn!

    • Tom and Lorenzo

      Pen-blwydd hapus i chi, RS!

      • RS

         Awwww, diolch yn fawr! You guys are the best. :)

  • katwoody

    He’s always been a favorite of mine back when I saw Horatio Hornblower, but he’s out of control gorgeous in this shots!

  • Beardslee

    I’ve always loved him and I agree with you about his roles.  And I agree with you about vapid boy stars!  Way too many of them, dressed in shiny suits.

  • bluefish

    Yes yes yes and yes.  Not too pretty  but just enough.  LOVE that second leather photo.

  • Shoelover1512

    Oh my god. He is yummy!!!

  • Susan Crawford

    Oh, yes. Yes, indeed. Yessiree-bobcat. Yep. Yeah, baby. Hell to the yes.

  • PeggyOC

    Yes, please.  Deliver mine via Fedex.  Gonna go watch the Hornblower scene where he takes a hose-bath on the deck.  Mmmm.  I’ll be in my bunk.

  • Kimmu

    The pictures are very nice, but this man has been forever ruined for me because I can’t unsee him as Reed Richards.

    There is no coming back or saving yourself from Reed Richards.

  • MK03

    Mmm, Fifth Officer Lowe…

  • TheOriginalLulu

    I don’t know who the hell he is, but he’s rocking my world. *fans self*

  • AthenaJ

    Now that’s a MAN!

  • Jessica Pippin

    Love that man.

  • Vodeeodoe

    I never would have believed he could pull off ‘rugged’. Damn.

  • Pants_are_a_must

    He looks like a different person in every shot. SEE, ACTORS? SEE?

  • Lexie

     Treats! indeed.

  • RebeccaKW

    Love.  Love. Love.  I do wish they would quit with the cigarettes.  It’s not sexy and it’s 2012, so this is no longer a rebellious image.  I know they are legal and lots of people smoke, but it’s such a turn off.  

  • Tigrrl

    Swoon. Humuhna-humuhna. Meeeee-ow.

    I’m feeling a little faint, need to go lie down for a while.

  • Jo Miller


  • Jennifer Peters-Ahnberg

    Oh yum. Yum, yum, yum, yum, yum. I have no idea who this is, but you can bet your Aunt Agatha I’ll be finding out.

  • Jennifer Peters-Ahnberg

    Oh yum. Yum, yum, yum, yum, yum. I have no idea who this is, but you can bet your Aunt Agatha I’ll be finding out.

  • Basket

    At least he is back in some form.  I was afraid he would disappear after the demise of Horatio Hornblower.   I do miss Horatio.

  • Qitkat

    My son has a pickup truck; his roommate has a motorcycle. Hmmmm. Trying to picture it.

    Ioan is quite the studly man here, but I always feel skeevy commenting when I’m old enough to be their momma.

    Edited to add:
    omg, THIS is the guy from Ringer? I so did not recognize him.

  • foodycatAlicia

    He’s Gruffing his fydd (as the Fuggirls have it) like a good thing. God he’s a gorgeous man.

  • Ivona Foster

    wow, who knew he had it in him?

  • JeanProuvaire

     Good god, yes PLEASE. I’ve always loved Ioan. He was one of my first celebrity crushes as a wee lass.

    On another note, though, this is the third time I’ve scrolled up and mistakenly read the headline as “Ioan Gruffudd for Testes! Magazine.” I suppose I wouldn’t object to that editorial, either.

  • Sara__B

    I’ve only seen Mr. Gruffudd in one movie, Amazing Grace — a quiet, thoughtful, tidy movie. He dirties up very nicely.

  • Vera L-

    He was never my cup of tea, always preferred his good friend Jamie Bamber, but these pictures? Damn. He looks good! 

    Another person who loves Ringer. Total guilty pleasure show!

  • Julie Chase

    Jesus, you’re killing me with this one. He’s always been delicious but these are crazy hot. 

  • Jessi03

    My oh my!  He always seems to debonair that I didn’t know he could pull off such a rugged editorial.  He’s more delicious than ever!  Now don’t cancel Ringer, please.  I need him on my tv every week.  Thank you.

  • AlinaValero

    that jacket with the snakeskin collar = amazing! the guy wearing it isn’t so bad either…

  • Delysia LaFosse

    He certainly takes a great picture and he’s making this editorial way, way more interesting than it has any right to be. And I agree with you guys – a talented, handsome actor who’s never really gotten a good breakout role.

  • Snickleboom

    Mr. Fantastic indeed

  • Aurumgirl

    good looking and welsh and just the right age = a mighty good man (because you put the EnVogue tune in my head).

  • drdirection

    cannot. get. enough. 

    • drdirection

      I suspect I will be returning to this post

  • TSkot

    Comparing these with what comes up from a simple google image search, this guy never looked so good!  One wonders if someone isn’t working on re-branding.  

  • Le_Sigh

    Yum.  Pour me a tall glass of that please.

    Treats magazine indeed.

  • joe_tey83

    He looks like he’s gonna get sunburn.

  • Pennymac

    Oh My. This needs to be bookmarked. Yummy.

  • Sierra Delta

    Brain fried.  No coherent words forming.  If there were any justice, he’d be the Prince of Wales.

    Oh, and I’d be Princess…

  • lordandtaylor

    I wish someone…anyone….would do men’s fashion ediorial where I could ACTUALLY SEE THE CLOTHES. Please forgive my shouting.

  • kimmeister

    I have always wondered, how the heck do you pronounce his first name???  I’ve only ever seen it in print, never heard it said aloud.

    • Barbara Lee Woodruff

      It’s yO-wen, like Owen, with a tiny bit of y sound in the beginning. His last name is pronounced Griffith. It’s Welsh – the dd is pronounced as “th”.

      • kimmeister

        Thank you!  I would’ve never guessed that that’s how you say his last name either.  Good thing I’ve never tried to talk about him in conversation.

  • VicksieDo

    Mercy me!!!!  WOW, he’s so hot I can’t stand it!

  • shopgirl716

    Hot. Smokin hot.  And I’m from TX so the cowboy guyditorials usually make me roll my eyes from exposure to sheer lameness.

  • cmb92191

    I think we need more Treats!   And thank you TLo, knowing that there is a magazine in the world called Treats!  with pictures of actual Treats!   I really appreciate that magazines style.  You want Treats!  We got ’em!

  • Lina_bee

    He is so freaking pretty, but not in a pretty-boy way.You just can’t take your eyes off him. That ALMOST makes up for what you said about this being a completely trite set-up. I’ve seen the whole desert, leather jacket, gas pump, motorcycle and/or pickup truck, brooding in the shadow of a wall thing SO MANY TIMES. Can’t they drive up to NorCal and brood among some evergreens? Or go to a zoo and frolic with penguins and snakes!

  • Vera

    I fell in love with him from the Horatio Hornblower miniseries back in the day, and I feel that the right role has alluded him too.  Nice to see that he’s aging quite well.

  • Victoria Pavlova

    that video was just WOW, better than the pictures

  • ringthing

    Omygoodnesss, Ah have the vaypuhs. Dang, Mr. Phillip Bosinney! Still looking fab all these years after the Forsyte Saga.

    • Ros Clarke

       Oh yes! I’d forgotten he was in that too.

  • SkipperJane

    To be fair, those are $250 sunglasses.  Ray-Bans, amazingly, have become “reasonable” by staying in the same price range as as the prices of high end sunglasses have crept upwards.  

  • guest2visits

    These were all a bit more intense than the usual man-pics, especially the first 6. I like the ‘tone’ or whatever the color
    element is that gives it that rustic/real shading.

  • farts

    Stunning man. 

  • elzatelzabelz

    Whoa, that’s a good looking man. Pity they never tried that look on “Ringer” or it might have stayed on the air. Mmmmm

  • Alisa Rivera

    I have no idea who this is but DAYUM. *licks monitor*

  • allisankelly

    Yum. He is so good looking. I hate that the wonderfully camp “Ringer” is cancelled.

    • Linderella

      Oh, is it official, “Ringer” is history?  At least they managed to resolve some of the mysteries by the last ep.  That was one over-the-top fun show!  Not one episode in which my jaw didn’t drop to the floor.

  • mrspotts66

    i shorted out my keyboard.

  • aristida_girl

     The entire billion-dollar fashion industry is just a bunch of adults playing children’s dressup games.” I am bowing down..

    • aristida_girl

      oh yes, and thanks for the eye-candy

      • aristida_girl

        I love me some cowboy, I don’t think that will ever change, I’ve been trying to get my man in some wranglers and a stetson forever….at least he’s got the motorcycle thing going on though :)

    • Shawn EH

      I think we learned that from Top Model long ago.

  • DCSheehan

    Conspiracy theory: cigarette lobby groups pay to have people smoke in these spreads. As soon as I saw the smoking I didn’t bother looking any further.

  • TheLaurenJean

    Oh, my, Goodness! I’ve never found him that attractive, but HOLY FREAKIN HOTNESS!

  • Laura

    Poor Man’s Dominic West?

  • frankystein123

    That is one gorgeous dude.

  • Amy Ennis

    I don’t know who he is, but he is my new Marlboro man. Love these photos. They are gritty, sexy, male!

  • librarygrrl64

    Yum. “Treats!” indeed.

  • quiltrx

    How timely…we saw The Raven (excellent btw, a must for Poe fans), I was musing on how much Luke Evans reminds me of Ioan, and got to wondering what Ioan was up to.

    Obviously, he’s been very busy LIGHTING THE DESERT ON FIRE with his hotness!  See boystars, THIS is how it’s done.  Look like there’s something going on behind those sexy eyes.  Draw us in.

  • BigWhiteGrannyPanties

    He looks like the guy in the Viagra ad, who is driving his Charger through the desert, it overheats, and he miraculously fixes it by pouring in a bottle of water in to the radiator.  And then he tells all men that they can fix their broken penises if they use Viagra.  

  • KrateBay

    Hawt! Hawt! Hawt! Show ’em how it’s done, Ioan.

  • sleah_in_norcal

    come’ere cowboy, let me help you wash up.

  • kcarb1025

    Fifth Officer Lowe dirties up nice!

  • susu11

    I know it’s a cliche photo shoot but I have to admit I do love that Marlboro man/Easy Rider aesthetic, so it never really bothered me. Ioan Gruffudd is also one seriously handsome, rugged man and this whole look suits him beautifully. Mmm-hmm.

  • h2olovngrl

    Always found him to be a little dull, maybe from being paired with yawn worthy Jessica Alba in those Fantastic Four movies, but, boy, does he look good here! Makes me perk up and want to check put what else he has done lately. He has never ever ever looked so yummy!

  • Athena

    Oh, Horatio. I have adored this man for many a year and am sad he’s dropped off the radar quite a bit since Hornblower. I wanted Ringer to suceed for him and SMG, but alas, he needs better roles. Not at all surprised he smolders in this editorial, he has always been an extremely attractive and expressive man. 

  • Shawn EH

    This might be his best acting ever!

  • pawtley

    Jesus, Mary and Oprah!!! Thanks boys for featuring one of my longtime favorites!!!

  • fursa_saida

    My ovaries are tingling. I’m not even joking.

  • Lilyana_F

    Hot daaaaamn… that is one fine man

  • DesertDweller79

    Hot damn!  These are gorgeous photos!  I’ve loved him since Horation Hornblower, but this is something else entirely!  Wow!

    If only he wasn’t smoking in one of them.  That is so unsexy.  Alas.

  • Sarah Thomas

    He looks like a Tom Waits song. In a good way. 

  • TheVeryLivingEND

    Oh, Ioan…

  • TheVeryLivingEND

    Oh, Ioan…

  • Tracy Walker

    He sure does look good dirty. :)

  • Caaro3

    He literally took my breath away in “Horrible Bosses”.  Just a cameo, but funny and GORgeous.

  • Meredith Moseley

    Loved him since Titanic. That’s MY pretty for the day!

  • Ugly

    so, so pretty