Vogue Korea: Country Song

Posted on April 27, 2012

Darlings, here’s your tranquil pretty for the day, courtesy once again of Vogue Korea.

When it comes to editorials, nobody does layering and juxtaposing of different garments like Vogue Korea. It’s almost impossible to pair these pictures with runway photos like we normally do just because of the sheer number of pieces they use from different collections and designers. LOVE the use of garments to wrap things like baskets or sacs.

So, close your eyes and pretend you’re skipping through the streets in 4-inch heels with your cute bike-riding boyfriend behind you and lots of springtime produce shopping in front of you. And a chicken or two.


[Photo Credit: style.co.kr]

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  • http://twitter.com/Merneith Merneith

    Somebody at Vogue Korea is underpaid. I don’t care what the actual salaries are. Somebody there is the best editorial editor on the planet. If that somebody doesn’t wake up every morning to a brand new solid gold statue of Anna Wintour dressed like the Statue of Liberty – that somebody is underpaid.

    • poggi

       Well said!  Maybe the folks over at Vogue Italia should take some notes.

    • http://www.facebook.com/profile.php?id=1313126032 Ajuna Ariel Fenty

      Unfortunately, this can only “sell” in Korea. The Vogues in the West follow the trend of their society : mass commercialism. America Vogue does well because it features mainstream celebrities in drab editorials that have zero artistic value. I’m sire there are talented editorial editors everywhere but if the people want a basic photoshopped picture of Taylor Swift or Reese witherspoon staring blankly at the camera, then hey! that’s what the people will get.

      • Sarah Dickerson

        “Mainstream celebrities in drab editorials” are cheap and easy to produce.  When most people are abandoning magazines for the internet, there’s less incentive to take chances on a big editorial that doesn’t have a recognizable face to hook people in.  

        Also, the USA is a big country.  They’ve got to find an editorial that’s going to sell in Kansas as well as in New York and help people pass the time in a dentist’s waiting room… boring celebrity profiles are the safer choice.

      • BuffaloBarbara

         I’m not convinced–most of us on the board are, after all, Americans (some even from the dreaded “middle America”) and are entranced by this.  Sure, a celebrity would help sell here because of our celebrity obsession, but a celebrity can skip around the countryside with a chicken and four inch heels as easily as a Korean model.

        What I’m surprised with in the Korean edition is that the design houses allow the focus to be on the editorial rather than making sure that the clothes are focused on like a catalog shoot.

        • Nelliebelle1197

           I agree with you. I think underestimating and shooting for the middle is the problem in America, period. We get jello because we accept jello. I don’t think people want vacant, photoshopped celebrities. I think it is easy and we are fed the pablum. Therefore, it is accepted as “what people want”

  • http://pulse.yahoo.com/_3JSTXMWWVZN2QNP2UEKJMTWD7U Isabel

    Love the styling. The colors are great.

    But, I want to see the toes!

  • Lina_bee

    It’s so 1940! I love it!

  • http://pulse.yahoo.com/_ZMU2QQUTAUEPU23MUTZBQ5W2PI Peter

    Look. I understand that models do funny things with their faces. I’m not saying that every picture should be all bright eyes and toothy grins. But they look positively PAINED in so many of these shots. In the third one from the top, she’s pushing her bicycle along through an orchard (I guess?), and her face looks like something’s wrong with her digestion. That’s the only way I can put it. And in that bottom pic… “I’m skipping jauntily down the street… AND I’M STOIC AS SHIT.”

    I don’t know. There’e this strange juxtaposition of faces and body language that make no apparent sense together, at least not to me. Maybe it’s to mirror the juxtaposition of garments, as you mentioned? Or maybe I just don’t effing get it.

    • http://pulse.yahoo.com/_ZMU2QQUTAUEPU23MUTZBQ5W2PI Peter

      (I know that I sound like a grade-A, uncultured d-bag right now, by the way. I’m not usually one to scoff at someone’s — otherwise totally beautiful — artistic work.)

    • aimee_parrott

      I don’t really agree with you, and yet “AND I’M AS STOIC AS SHIT” just made me laugh ’til I choked. :)

      • StrandedFashionista

        Oh, my God yes. I completely agree with you. 

    • kimmeister

      Well, a lot of Asian cultures are known for their stoicism.

    • Ceur

      I completely agree. I’m 100 % on the ‘the editors of Vogue Korea are disgustingly talented’ train, but the models I don’t get. The last editorial posted was also lacking in face expressions. I’m really surprised everyone who comment are worshipping these models like they have never seen anything like this before, because I wish I never saw it in the first place.

    • guest2visits

      Strange…?   How about scary.  Scary-face models.  Makes you wonder why they put such sorrowful faces on such
      happy-skippy little carefree country frocks.  It is a bit disturbing.

    • Snailstsichr

      Maybe you’re overthinking it. I went back to that picture and it looked like she was just in a dreamy state staring off at the trees. I think we put to much emphasis on smiling. Not smiling doesn’t necessarily mean pain and suffering.
      (Though I should probably admit that I’m wearing my driving glasses instead of my computer specs so I may have missed something.)

    • miscorrections

      To me it looks like they’re waiting for something, their eyes are so quietly intense. I love it.

    • http://www.tomandlorenzo.com/ Tom and Lorenzo

      The “I can’t comment on the clothes because I’m so distracted by the models” comments are getting more and more ridiculous with each post. 

      • http://twitter.com/onlysayitonce Essa

         At least this is a comment on their abilities as models and not their bodies.

      • http://pulse.yahoo.com/_ZMU2QQUTAUEPU23MUTZBQ5W2PI Peter

        Sorry, Uncles. I wish I were more of a fashion buff, but as it is, I’m mildly clueless. My eyes always go to the face before considering the clothes; it can’t be helped (which was why I included my “I might sound like a tool” disclaimer).

        • http://www.tomandlorenzo.com/ Tom and Lorenzo

          It’s not you; it’s just lately every single editorial or red carpet post is taken over with “She’s not smiling/that background is distracting/she needs to eat” discussions about models. When you have to read it ever day it starts getting old.

          • Kimberlini

            I couldn’t help but think of Diane Arbus meets Vogue.

    • http://profiles.google.com/jenlindsey Jen L.

       I love how everyone perceives this differently.  I think they look serene and lovely!

  • norseofcourse

    I love getting lost in the gorgeous fantasy world that is Vogue Korea. 

  • TheDivineMissAnn

    The shoes the girl on the bike is wearing are adorable!

  • MilaXX

    I went through w period when I watched dubbed Korean movies and this feel like scenes from very one of them. LOVE it.

  • http://angryfemur.tumblr.com Andrea Lane

    Love the clothes, love the styling, love the setting.

    Hate hate HATE the makeup. I think I did something like that once to my face – I was 5.

    • http://twitter.com/jaythenerdkid Aaminah Khan

      I know, right? I want to love this, but then I get an eyeful of that eyeshadow and just…can’t.

  • jilly_d

    Those clothes are not exactly my style but everything else about this is incredible.  Unbelievable styling, beautiful photography, and a good story to boot.  Brava, Korea!  Italy could learn a thing or two here.

  • dramamajor

    The last three pictures are adorable. Cant imagine the creativity that goes into the styling of these looks. I love Vogue Korea for its emphasis on unique, quirky, breath-taking beauty, instead of the attempts to shock with graphic sexual images.

  • TheDivineMissAnn

    Love the little elderly lady in the babooshka.

    • nancy

      That picture is just stunning. 

  • http://www.facebook.com/profile.php?id=1326120071 Gaby Ripoll

    … Oh dear, all I can think of now is Warren Ellis’ Freakangels and… chikkinz: http://www.freakangels.com/?p=92

  • erinbinek

    I love the first picture- I would totally hang that in my house as art.

  • Sara__B

    I think I love Vogue Korea. Even if I don’t entirely understand it.

  • Pants_are_a_must

    Their editorials are just so gorgeous. Bizarrely beautiful and edgy, but not in a sensationalist way. So much respect for whoever puts these together.

    ETA: And the models are consistently fantastic too.

  • joe_tey83

    Such amazing styling, especially with the mix of patterns.

  • portlandmermaid

    This looks like a Korean production of Pride and Prejudice, with Lydia skipping out at the end.

  • BazoDee

    WOW -I think my mind just got blown! (In a good way)

  • Megan Patterson

    I love everything they are both wearing. 

  • guest2visits

    TLo…..  I’m sorry; but have you seen The Ring..?   Oh my this is scary.   What have they done to the models ? Besides create
    this kind of un-dead look on their faces. The first one looks like she has multiple fractures; her neck, her leg, and her spine.
         The clothing and the scenery are pretty. But I am worried about you.

    • julnyes

       Why are you worried about TLo? and what does a Japanese horror movie have to do with anything?

    • Roman000

      Melodramatic much?

  • Michelle Cunningham

    Korean girls in traditional Swedish garb/locations.  I LOVE it!!  So pretty and fresh and genuine.  It’s perfect

    • judybrowni

      Genuine? Do country girls in Korea get get their hair hennaed and permed?
      No less the crazy old lady rouge and blue eye-shadow.

      • Michael Jo

         Funny actually because in korea, its the girls in the country side who absolutely would perm their hair and put on make up like this, city slickers call them “chonddalk” which is the equivalent of country bumpkins and are often stereotyped to have that perm and ridiculous make-up

  • a_liking

    ahhh love that they included an ahjumma in the photoshoot! How very rural South Korea 😀

  • MK03

    I’m digging the guy in the last picture. I want my own Asian hipster Harry Potter.

  • holdmewhileimnaked

    seriously love wedge platform shoes & theyve got some superbeautiful ones here, particularly the pair second from the bottom.
    also appreciate the chickens, particularly that theyre showcased as among the living & dont look to be departing soon.
    {that may be a ruse, a fantasy, a falsehood, but still.}

  • Mefein

    There is a really nice connection here to Korean and Japanese woodblock prints, especially with the color palette and composition (including adopting Western-style vanishing point in those train scenes), but also the “idealized” facial expressions.

  • Michelle Newell

    I love the chicken, the old lady, and the red shoes. 

  • http://www.facebook.com/rosanna.mcguire Rosanna McGuire

    Yup.  Vogue Italia should be relocated to Vogue North Korea and Vogue Korea sent to Italy.  Or New York.

  • quiltrx

    It’s nice to see editorials where the thought put in is evident.  It’s infinitely easier to drape a sex kitten in a low-cut gown across a fainting couch than it is to do something like this, editors.

    The different fabrics they’ve combined in these looks make the pictures practically studyable–you notice something different each time you look back.  And I want some of this headgear…I can wear it at work, and it will be just disconcerting enough that people will leave me alone!

  • quiltrx

    It’s nice to see editorials where the thought put in is evident.  It’s infinitely easier to drape a sex kitten in a low-cut gown across a fainting couch than it is to do something like this, editors.

    The different fabrics they’ve combined in these looks make the pictures practically studyable–you notice something different each time you look back.  And I want some of this headgear…I can wear it at work, and it will be just disconcerting enough that people will leave me alone!

  • Pennymac

    Odd and lovely! Thanks for the pretty!

  • granddelusion

    RiDICulous shoes. My knees hurt just looking at them.

  • nannypoo

    Very sweet and pretty. I love the unexpected combinations of styles and fabrics, and the models are beautiful. Really special.

  • girl crow

    Vogue Korea is my new favorite Vogue-that-I-can’t-afford.

  • SewingSiren

    Absolutely love the innocent and the sophisticate. The urban and bucolic. And baskets.

  • Lilak

    Pretty maids all in a row . . . .

  • demidaemon

    I’m getting some The Sound of Music Couture in Asia right now.

  • P M

    I don’t know about you guys, but the pic with the gran is my favorite. The broad seems mightily amused by the fae young thing next to her :). 

  • minnye

    Thanks for posting Vogue Korea editorials from time to time. Not only is the styling amazing, but the countryside is soooo beautiful. Makes me want to book a trip.

  • http://twitter.com/foodycatAlicia foodycatAlicia

    I’d be looking a bit wary if I was forced to carry a chicken too. Lovely, lovely editorial – the layers (of fabrics, not the hens) and colours are so beautiful and I love the juxtaposition of the very natural environment with the very contrived clothing.

  • kingderella

    just gorgeous.

  • miagain

    These just made my day… just got back from the farmer’s market myself… tripping along in my Privos, twirling my basket, with a bewildered husband clutching my swiss chard…. tra la la la!!

  • http://twitter.com/onlysayitonce Essa

    This is so beautiful! I’m not sure if I’m getting more used to South Korean layering or if it’s just especially well done here.

  • jenno1013

    The slouchy ribbed knee socks with platform sandals remind me of one of my favorite looks:  ankle socks with pumps.  I can’t help it, that looks just makes me smile whether it’s in style or not.  I bet the socks in this editorial cost $119 a pair, but I still want them.  The striped ones.

  • formerlyAnon

    I confess that I am interested in the clothing, enjoying the editorial as a whole, and, occasionally, struck by a pair of shoes or a face.

    But I’m fascinated by the produce.

    • http://twitter.com/foodycatAlicia foodycatAlicia

      Aren’t they AMAZING pumpkins?

  • marilyn

    Freaky.  Apparently, that is haute couture in Korea.  There is no explaining it. Amish Korean farm girls in bonnets and loads of eye makeup. Whatever.

    • alyce1213


  • alyce1213

    Beautiful editorial, exquisite styling and great compositions.  The clothes are delightful.  There is great wit going on here.

  • http://twitter.com/jaythenerdkid Aaminah Khan

    That makeup is almost ruining the whole thing for me.

  • Dejah_Thoris

    Everything they do over at Vogue Korea is sublime. Their editorials make me want to BE in that dream, and wearing those clothes.

  • http://profile.yahoo.com/K3O2QNXDJIU3AJINAGNJRYWDZ4 mrspotts66

    nothing about those pictures appeals to me.
    what’s wrong with me?

  • snarkykitten

    The styling is ace but the doll thing is creepy as fuck.

  • guest2visits

    oops!  Totally misunderstood and probably my mistake. Typed with a complete smile and nothing but humorous intention.
    Still; I do see a resemblence to the horror movie, but it is only one person’s point of view, and not the end of the world
    as we know it. No doubt there’s alot of effort behind developing an editorial or advertisment in order to send a message,
    or to create a feeling. Sometimes the images are beautiful ones, sometimes bizarre. Sometimes haunting or just plain
    innovative in every way. It works or it doesn’t work; depending on your perspective.   But the best thing about this site
    is the variety and wealth of opinion; and whether I agree with anyone or not; their ideas still make me laugh and consider.
    And without a doubt, it is TLo’s wit and informed perspectives that are the most enjoyable and appreciated. Duh!

  • Susan Crawford

    Strange, beautiful, fantastic and somewhat disturbing – but, as always, I envy the Vogue Korea style of layering on texture, pattern, color and – yes- even make-up. I could look at these pictures for hours, and still find new details! Thanks for sharing, guys!

  • Truly_Outrageous

    Man I think I need to pick up an issue of Vouge Korea. In fact I need to subscribe to them. They are fuckin killin it in the styling department. It almost makes me wanna go egg shopping (the old fashion way).

  • http://www.facebook.com/conysoledad Constanza Álvarez Espinoza

    Stunningly beautiful!!! I wish we could see this kind of work more frequently in our versions of fashion magazines.

    (Except for the sandals and socks… again)