Vogue Korea: Blooming Memories

Posted on April 05, 2012

We seem to have made a habit of dropping the ball on your daily dose of pretty, because the kittens were not happy with the last two entries.

We think we got this one right. It’s pretty, it’s springtastic, and most importantly of all, it’s not from an Italian fashion magazine, because they seem to be in a collective weird mood right now. Okay, Korea. You’re up. Make the Bitter Kittens happy and give them that shot of pretty we’ve been promising them all week.


Top by Donna Karan. Skirt by Burberry Prorsum. Shoes by Céline.

Jardin de Chouette Spring 2012 Collection [Louis Vuitton Shoes]

Louis Vuitton Spring 2012 Collection [Belt by Céline]

Tom Ford Spring 2012 Collection [Top by Miu Miu. Skirt by Sportmax]

Miu Miu Spring 2012 Collection

Céline Spring 2012 Collection

Moschino Spring 2012 Collection/Marc Jacobs Spring 2012 Collection

Miu Miu Spring 2012 Collection

Christian Dior Spring 2012 Collection

Dolce&Gabbana Spring 2012 Collection

Top, Skirt, and sandals by Christian Dior



[Photo Credit: style.co.krvogue.com, jdchouette.com]

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  • Sophie Collier

    Well done on the Moschino/Marc Jacobs match.  LOVE IT!  Still hate the Vuitton collection and the Miu Miu, but this IS a very pretty editorial.  I am loving all the other looks here, especially the aforementioned one and the first two.

  • Addicted2Glamour

    Gorgeous. Makes me want to go out in my back garden. But enough with the socks and high heels already!

    • kimmeister

      As if socks with pumps weren’t bad enough, now we have them with sandals!

      • IMNAngryLiberal

        I’m from the PNW … we wear socks with everything.  Does this mean I’ll finally be on trend this spring?

        • portlandmermaid

          I’m from the PNW, too. It’s not my uniform, but Birkenstocks, socks, and shorts abound. 

      • kirble

        Well, it makes sense in context if they’re drawing from multiple Asian cultures for the shoot.

        Some of the shoes (especially the platforms with chunky heels) are reminiscent of Japanese geta sandals, which are worn with tabi socks.

        • momato

          In the late ‘ 70’s bobby socks were a big trend in Korea.  And in Korea, if one person wears something, EVERYONE wears something, so 99.99% of the women were wearing ankle-high white socks.  It’s possible the trend is coming back.  It is/was also a part of the school-girl uniform, and a lot of these outfits have a school-girl look to them, so it may be that.  Responding to kirble because I feel a little clumped together with all Asians when she suggests that a Korean editorial would be referencing Japanese tabi socks because it’s an Asian shoot.  Nope, different countries.

          • Verascity

            Plus, frankly, if she wants to draw from *Japan* for a *Korean* shoot, she can just reference socks with heels — I live in Japan and girls wear those together all the damn time!

  • sockandaphone

    besides the distracting, weird hair, gorgeous clothes and setting!

    • guestela

       Yeah, I keep looking at it and thinking Mickey Mouse.

    • filmcricket

      Yes, I couldn’t figure out why the model was wearing Dracula’s hair. But otherwise, just lovely.

    • TheAutisticStepmom

       I’m going to wear my hair like this today.  Around Podunk, Indiana.  It’s going to be awesome.

      • sockandaphone

        more power to you!

    • vintagion

       I actually really like the hair. It has a very 1940’s feel to it – as many of the cuts on the clothing do.

      • http://twitter.com/carelessriver Cassie L

        To me, it was a bit jarring seeing victory rolls paired with some of those outfits–a very forties hairstyle with, in some cases, a sixties silhouette.

      • TheDivineMissAnn

        Agreed.  And some of the shoes have a 40’s vibe to them too.

    • Warmheartedgirl Seattle

      I don’t understand why they’d pair 1940’s hair with these looks.  I love most of the clothing and the pairings are interesting, shape-wise, but the hair is a total disconnect.

  • snarkmeister

    Gorge!  Love the Moschino/Marc Jacobs pairing.  And that Celine skirt looks way better in the magazine than it did on the runway model.  

  • Susie Pamudji

    So very pretty. I dig the socks.

  • http://www.facebook.com/profile.php?id=100000280542518 Abigail Chang

    The shoe choices are almost uniformly odd… but still fabulous.

  • http://twitter.com/LianaBrooks Liana Brooks

    I admit, I was admiring the scenery more than the clothes, but this qualifies as Pretty. Thank you. 

    • http://www.facebook.com/profile.php?id=1380079551 Marie Dees

      Yep, there are a couple of pictures where I want them to move the model out of the way so I can see more of the garden.

  • http://www.facebook.com/profile.php?id=555593309 Alexis Peñafuerte Wenceslao

    Aside from their cheap gadgets, these Koreans know their fashion.

  • JasmineAM

    Once again, Korea shows us how it’s down. Bow down.

  • hughman

    As I pondered how awesome the outfits were, I thought “what is it with Asian fashion mags and the socks?” (the last Korean photoshoot you featured had them too). Then it hit me (in an “ew” way). It seems there’s a strong disposition in Asian fashion to make women seem prepubescent. Exhibit A : harajuku girls. I wish they’d get over that. 

    Otherwise, cool clothes.  

    • terilla

      I don’t think that’s the case. I’m not sure about Korea, but in Japan, they traditionally wear socks with kimonos and sandals, so maybe the socks-with-sandals look seems more natural to them, than to us.

    • yim_nordquist

      Harajuku girls are Japanese. This pictorial is Korean. I see your point about the fetish over pre-pubescent girls in Japan, but please don’t lump all Asian groups together.

      • Louise Bryan

        Well, I got a science fiction schoolgirl vibe, too.  I get the tabi socks now that it’s been mentioned, but the shoes just look dangerous to me, and not even pretty.

    • http://profile.yahoo.com/Q3I2H34BSNW57ZAK4CYT6OKC3Q Elizabeth

      Korea and Japan are different countries with different cultures.  Just because we all have black hair and dark eyes (well, are born with them, anyway) doesn’t mean we’re all interchangeable.  Korea is generally much more modest and conservative with regard to female sexuality, so the weird Japanese fetish stuff does not apply.

      • hughman

        I wasn’t at all implying Asian women are interchangeable based on looks. I was just pointing to harajuku girls as an obvious (and most off-the-cuff) reference in Asian fashion to the point I was making. I don’t even think it’s “weird Japanse fetish stuff” as American and European fashion obviously shares the obsession. Regardless, I just am not personally a fan of making women look “girlish” as a ploy to appease agism in the industry. 

        • momato

          In defense of hughman, it didn’t seem to me that he was implying Asian women are interchangeable – just doing what he said he was doing – using an example to support a generalization.  Koreans seem to like their women girlish, so they do have that in common with the Japanese.  

          • Ingrid Helene

            I disagree – one of the hallmarks of a young fashionable Korean woman in my experience is a kind of grown-up glam. Going shopping in Japan, you’re inundated with frills, lace, and loose-fitting silhouettes, with most tailored or close-fitting garments being firmly on the garish side. High-street shopping in Korea, however, has far more sheath dresses, nipped-waist blazers, and other generally ‘womanly’ styles. I can’t fit into the clothes of either country, damn my Scandinavian big bones, but mainstream Korean fashion is very much less infantalising than mainstream Japanese fashion. For a powerful illustration of the different feminine ideals, have a look at a music video by AKB48, a Japanese girl-group juggernaut, and compare it to one by Girls Generation, one of the most popular Korean girl groups. 

          • http://twitter.com/rachelruthlee Rachel Lee


          • momato

            True, the fashions may not be childlike.  I was referring more to cultural expectations of women.  I don’t follow K=pop a lot, but from what I see on dramas and videos and in real life, they’re still pretty feminine and girlish. look at the faces on Girls Generaion – fresh and innocent.

      • sid123

        why not just consider all as human beings which in fact makes us all interchangeable.

    • Lingus

      Some Harajuku girls dress like little prepubescent dolls. Maybe these particular styles seem  prevalent because they’re held up more often for westerners to gawk at, but there are also plenty of otona/adult fashion in Japan. Check out Streetpeeper for street fashion in Tokyo, Seoul, and Jakarta. Also, like Ingrid said, the doll-look isn’t really seen much outside Japan.

      Could still be cultural differences (like tabi socks with kimonos, beoseon with hanboks), but I think the socks + heels are just a throwback to the 50’s, which is what this and the other Korean editorial that TLo covered (the only other Asian fashion editorial I can remember on this site with socks + heels) seem to be influenced by.

    • Lingus

      Also! I do get what you mean about the ickiness of Japan and infantalism in
      general. Check out “Little Boy,” a Japanese art exhibit about it.
      It’s named after one of the bombs that hit Nagasaki and Hiroshima. The gist is that Japan, a superpower at the time, felt weak, humiliated, and so like a child after the bombings and the American occupation, so they turned to cute things (to comfort them) and violent things (to feel a little more badass again). Then it just stuck and flourished in their culture.

      Maybe they do just need to “get over it” but I kinda doubt that’ll happen with kawaii culture spreading more and more.

  • Amy Ellinger

    I would subscribe to Vogue Korea just for the pictures. Every editorial you guys have shared has been stunning and unusual.  Thank you, thank you for posting!!!!

  • StelledelMare

    Sometimes I think that the entirety of the fashion world should just be handed over to the Asians. They tend to do things so much better.

  • Megan Patterson

    That hairdo is kind of crazy, but at the same time I want it

  • erinbinek

    I love everything about this.

  • http://needtherapy.tumblr.com/ skadi1

    Much better. I like the Miu Miu capelets, but the Moschino/Jacobs combo is genius. I like how the flipped the skirt thing in. I love how models can wear socks and high heels, and make it look SO cool. The reality is not so bueno.

  • http://joyouslifesf.wordpress.com Kiltdntiltd

    Pretty indeed! Only the Miu Miu outfit is just,…odd. Everything else is lovely, and the styling is charming. I wish more editorials showed the clothes even half as well.

  • vanjar

    It’s always nice to see  gorgeous clothes properly photographed in a fashion mag, instead of the usual arty-farty type of photography. 

  • Kirsten Henry

    the kittens are boring! don’t listen to them!

    • kingderella

      haha… i was thinking, does this mean im an anti-kitten? a salty kitten? a bitter puppy?
      because i liked the last two just fine, but this is kinda boring.
      lots of nice stuff that doesnt really come together in any intersting way.
      (the 2nd miumiu is to die for, tho)

  • http://pulse.yahoo.com/_ENBX3563Q4ZNCVRGSJVFIB7OAA Thom

    This is awfully similar to the ‘Spring Breeze’ editorial, trading in 50’s-ish styling for 40’s-ish styling, and a water garden in for a bonsai garden. Same blooming cherry trees, same red lips, same lens filter… they’re almost featuring the same designers (Marc Jacobs, Dior, Miu Miu, Vuitton…). It’s very pretty, but when they’re promoting two consecutive editorials in very similar veins, does that continuity help them establish their message, or do they seem redundant instead?

  • marilyn

    She did the Princess Leia hair wrong.  It is supposed to look like to pastries on the side of her head and over her ears, not like two lumps on top of her head.  The socks with the adult shoes are ridiculous.  And the LV dress looks like a nurse’s uniform, and the shoe/sock combo don’t help.  Most of this is an uninspired look to the 1960’s, before the hippies and the Beatles unwound the fashion world.  This is what I call classic Tricia Nixon.  Suitable for older women, except for the shoe/sock thing.    In fact, most of this looks like it would have gone down the runway in the early 60’s.  Some of those dresses make the runway models’ hips look big, like Dior pieces, and the LV nurse’s uniform.  This is boring.  Yawn. 

    By the way, I think the hair and the shoe/sock combo relate to the Asian schoolgirl look that was popular for a few years.  Here, we would liken it to the look for the pedophile crowd.    Yuck.

    • Lilithcat

      That’s not Princess Leia hair.  Those are victory rolls.

    • http://twitter.com/foodycatAlicia foodycatAlicia

      I’m seeing most of these fashions as 30s and 40s, along with the 40s victory rolls, rather than 60s.

  • https://twitter.com/Gayer_Than_Thou Gayer Than Thou

    This is how it’s done — the clothes look great (often better than they looked on the runway), the styling and photography are interesting, the settings evoke a mode that enhances the clothes, and you can see what the clothes look like.  I’m even willing to overlook tube socks with high-heeled sandals.

  • Ms_Flyover

    It’s spring and I’m bored.  Flowers – boring.  Pretty clothes – boring.  Wacky Leia hair.  B.o.r.e.d.

    Who decided models can’t smile.  Can we change the dogma.  If I saw a size 4 or 6 model who was having fun I think I’d suffer sudden cardiac death.

  • turtleemily

    I’m ALWAYS wearing a Miu Miu dress when climbing a ladder.

    The setting keeps distracting me from the clothes. So pretty!

  • Vaniljekjeks

    Yes, this will do :-)

    Fantastic shoes in this spread! 

  • guest2visits

    Oh TLo; I’m not sure I’m seeing a whole lotta pretty here either. Except for cherry blossoms. Some of those shoes could be
    classified as lethel weapons. Asian-bond girl looks like she’s waiting to use them.  Hunger Game eyeballs! – why the red eyeshadow?
    I like the D&G and Dior of the final pics.    Louis Vuitton minus the pan-collar.

  • giiiirrrr


    Photographer – Kim Bo Sung

    Stylist – Kim Mi Jin

    Model – Han Hye Jin
    Shoes in pictures 5 and 6- Ji Choi

    • Eclectic Mayhem

      Thank you for posting, I was about to ask the name of the COMPLETELY STUNNING model.  She’s beautiful.

      • giiiirrrr

         Right?  I spent too many minutes Googling her and admiring her jaw-dropping beauty.  She’s got great range too.

  • Lilithcat

    I love the way they’ve mixed designers, and every single thing is styled way better in this spread than on the runway.  Particularly that Louis Vuitton.  What a difference a belt makes!  The model’s hairstyle is great; love those exaggerated victory rolls!

    • Eclectic Mayhem

      I’m coveting that hair do.  Looks fabulous.  I’m also coveting the patchwork Miu Miu.

  • Lori

    Is it just me, or does the editorial shot of the Jardin de Chouette have an unfortunate Sailor Moon vibe? They really should have stuck with the runway color scheme.

  • Ogden1990

    One ringy dingy, two ringy dingy..gracious good afternoon…

    • NinaBoo

      Ernestine!  That’s it!

  • holdmewhileimnaked

    i like the italian vogue stuff better [as you might imagine].
    but i hope i live long enough to see those celine shoes come to ebay.

  • miscorrections

    Separates! Bless you, Vogue Korea editors. 

  • PastryGoddess

    Love this Pretty!  Thank you TLo

  • crash1212

    Beauty! You did it. This Bitter Kitten is happy.

  • poketom

    Thanks TLo! I think you have a winner here!
    as with most editorials from an Asian Vogue, the styling is fantastic. The socks with sandals thing has really grown on me, but I still love it best with the sparkly socks from Dior Spring 2011. These thick white socks are a little much. 

    • http://www.facebook.com/profile.php?id=1046681022 Paula Berman

       Socks with sandals– only senior citizens and very young gamines can pull THAT one off.

  • MilaXX

    Yes, Thank You1 This is pretty. Now if only I was rich enough to buy that Celine dress for the summer…..

  • Lisa


    And just for the record, I loved your last dose of pretty!  It was just the first one that gave me nightmares!

  • http://twitter.com/Merneith Merneith

    Vogue Korea Pretty is the Best Pretty and also secretly scares the crap out of me. The models all look like they can pull a chicken’s head off without mussing up their hair or nail polish.

  • http://twitter.com/PhDKnitter marlie

    I’ll take one of everything, please. Thanks!

  • lalahartma

    I love it and way to improve on the runway looks! 

  • IAmJ

    I can sign off on this one. Pretty!

  • Pants_are_a_must

    Fierce as all shit, but what’s with the hair?

  • portlandmermaid

    weirdly perfect and adorable. Everything fits, even the strange little capelets. 

  • http://profile.yahoo.com/Q3I2H34BSNW57ZAK4CYT6OKC3Q Elizabeth

    Gorgeous although I agree that the hair is distracting (and not in a good way).  The shot of the model in the Tom Ford tuxedo jacket is divine.

  • Susan Crawford

    What I love – always – about Vogue Korea is the amazingly eclectic and often startlingly gorgeous styling. I love the mash-up of designers with seemingly different aesthetics whose work, when combined, is just incredible. Love the daily pretty when it has the Vogue Kprea signature originality. THIS made a bitter kitten happy enough to frolic with a ball of cashmere thread!

  • Nariya

    That patterned and block-cut blue/white/red/black Miu Miu skirt is the first Miu Miu piece I’ve ever really understood. Very pretty. 

  • janetjb

    Very Pretty.

    I love Spring; the flowering trees, lush greens, and a pretty girl in the garden.

  • PeaceBang

    Now I’m just dying to try my hair in those big cheese danish puppy dog ear formations. With a suit, pearls and red lipstick and really high platforms with socks. Everyone in town would think I was a nut job but it would make me very happy.

  • http://twitter.com/ennisamy Amy Ennis

    The Shoes! Love. 

    • ballerinawithagun

      Yes to the shoes.

  • http://twitter.com/jaythenerdkid Aaminah Khan

    A+, 10/10 etc.

  • EEKstl

    The Mickey Mouse ears are hilarious, the clothes quite beautiful.

  • ccm800

    D&G is channeling Chanel now?  

  • Roman000

    Cool styling and photography/setting. However the Joan Crawford hair doesn’t fit at all.

  • SatelliteAlice

    So beautiful.  This made me smile.

  • PrunellaV

    Fashion is just weird right now. I think you guys are having a problem finding the pretty because it isn’t there.

    • ballerinawithagun

      Ugly is the new pretty!

  • http://twitter.com/Eovaai Eovaai

    Now THIS is pretty. 

  • http://twitter.com/rachelruthlee Rachel Lee

    TBH, this looks more Japanese than Korean to me. 

  • http://www.facebook.com/people/Patrick-Cleary/1201575213 Patrick Cleary

    Ever since I read Elyse Sewell’s livejournal a couple of years ago, I can’t see fashion spreads from Asia without seeing the “ladypose” that she was required to do for every other shot.

    Gorgeous stuff, nonetheless.

  • TheAutisticStepmom

    I LOVE that Miu Miu dress.

  • Lingus

    It could be either to me. Japan’s not alone in the sakura and stuff. It’s also definitely in the Korean VOGUE.

  • twocee

    Beautiful.  Can’t get on board with the socks and heels, but I find the socks and sandals strangely ok.  Maybe it’s just a sign I’m getting old and I want to be able to wear it myself!

  • http://twitter.com/alienspouse Jen Alien-Spouse

    I couldn’t rock that hair-do, but otherwise I want everything.  So lovely.

  • Jessica Kerrigan

    Really? Are we doing socks and heels again?

  • meowing

    Overall, quite lovely, even if she looks sad.  But whoever thought Cinnabon hair looked attractive was one sweet roll short of a full dozen.

  • Jenny66

    There’s a lot of eye candy here but I wish the model had more than one facial expression.

  • SewingSiren

    I love socks with heels. The stylist really did a fantastic job.

  • Sabrina Stern

    Now that was a dose of pretty!

  • granddelusion

    Whenever I see bondage shoes, like in the first picture, I automatically wonder what kind of injuries she would sustain if she fell while wearing them.

    • granddelusion

      Oh, hell, they’re all bondage shoes.

  • granddelusion

    Whenever I see bondage shoes, like in the first picture, I automatically wonder what kind of injuries she would sustain if she fell while wearing them.

  • saanrio

    To quote one of my favorite songs right now:

    Wow!  Fantastic, Baby.

  • http://pulse.yahoo.com/_F73LIJ3SJGI5AJQMXMWXCKILHI Pamela

    I liked the blossoms more than most of the clothes.  Very pretty settings.  Someone needs to tell Burberry Prorsum that a horizontally-striped skirt is only good for the extremely slim gals.  Most of the populace would run screaming…

  • lilazander

    Preatty indeed, I just hate the LV shoes with passion; they look tacky.

  • http://profiles.google.com/richixcore Richi Robilotto

    Honestly, I think Asian and darker skinned models are a lot more visually striking than most Caucasian models are. I think it’s partly because we are always slammed in the face with white models, that seeing an editorial with models who are not white is always a breath of fresh air. But anyways, Love this. Uncomplicated beauty. 

  • http://twitter.com/BeBeWhy Robbyn Hopewell

    What’s up with the socks?

  • BigWhiteGrannyPanties

    I am looking as much at the surroundings as I am the clothes but yes, this is the dose of pretty we all wanted I think.

  • quiltrx

    Lovely.  She looks cool, spring-y, and sophisticated in all the pics.

  • http://pulse.yahoo.com/_RHLSUVX3NCPB4OSS5BM7GZIXUE P. Capet

    i love the stylings.  she looks like an enormously wealthy prep schooler.  they’re just what i would have been wearing instead of that catholic uniform.

  • ThaliaMenninger

    Every one of those looks better in the magazine than on the runway.

  • Melvis Velour

    What a nice way to be startled awake by superb styling and photography – I bet they could make Jessica Simpson look good at 75 weeks pregnant…

  • PhillipWilde

    Vogue Korea always brings the pretty.

  • sassyglasses

    Thank you so much for this info and the “Little Boy” link – really enlightening for me, a fan of Japanese art/anime.