H&M Exclusive Glamour Conscious Collection

Posted on April 12, 2012

Press release? Is there something you’d like to share with the rest of the class?

“H&M Conscious launches an Exclusive Glamour Collection

“For fashion lovers, the red carpet has become as exciting as the catwalk, with celebrity gowns now creating their very own trends. As part of its Conscious initiative, H&M has created an exclusive collection of red-carpet looks, all made from more sustainable materials such as organic cotton and hemp as well as recycled polyester. The collection showcases the diversity of what is now possible in greener fashion, with outfits in different styles reflecting the variety of today’s red carpet fashion.”

Sounds like a smashing idea to us. Like it or not, the red carpet drives fashion trends almost as much as fashion magazines do. Granted, we wouldn’t actually make the red carpet connection without H&M telling us to, because these aren’t really the kinds of looks that spring to mind when one hears the phrase “red carpet.” They are, however, very cute and trendy pieces.



Cute, n’est-ce-pas? Amanda Seyfried wore that blue shorts-and-jacket combo last November and we didn’t exactly love it at the time, but there are some sweet little frocks in this line. It’s on sale now and you know how quickly these things sell out, so if you want one, GET UP RIGHT NOW AND BUY ONE. HURRY! SOME BITCH WHO DOESN’T DESERVE IT MAY WIND UP WITH YOUR DRESS! GO! GO! FIGHT FOR YOUR FROCK! RIP IT OUT OF HER HANDS! STEAL IT OUT OF HER BASKET!

We’re such little stinkers, aren’t we?

[Photo Credit: hm.com]

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  • H3ff

    Cute. Model looks like Angela Lindvall.

    • Yes I think so too – is it?

      • It’s Constance Jablonski

        • @google-b764520d1ddaeebff0816c26e047296d:disqus my Ćo-wôrker’s śister makes $64/hôûr ôń the internet. Śhe has bęęn ûnęmṗlôyęd ḟôr ḟivê mônths bût last monṫh hêr Ćhêck was $17661 jusṫ workińg oń ṫhê ińṫêrńêṫ ḟor a ḟew hours. Here’s ṫhe siṫe ṫo read more..MakeCash2.com

  • Short, short, short and oh- a high split. Think I’ll pass.

    • No kidding – They’re cute, but who in the real world can wear hems up to there?

      •  I would wear them! Especially the first two dresses and the floral one.

        • JDreesen

          Brag about it, why dontcha.

          • kim i

             well, in all fairness to j, they DID ask.

      • well, I’m 4’10” so for once everything won’t be too long? 😉

        • On you, it’d probably work.  I’m only 5′ 2″, and if you push aside the fact that they certainly wouldn’t carry these in a size high enough for me, I’d still probably be worrying about flashing booty all day.

    • A quick glance at H&M ads always proves that almost everything they make is way too short for me. It’s too bad – some of these are really cute.

  • Judy_J

    That first magenta dress (in a longer length) would be perfect for Joan Holloway.

  • Great Looks, all the way through. I just wonder about the quality level of the actual, in store versions of this stuff. H&M is hardly known for superior workmanship or textiles.

    • True. I tried on a skirt there yesterday that was, literally, transparent. And it was a work skirt, not clubwear. I’ve also bought things there that fell apart the first time I washed them. But I had a black skirt from them that was indestructible. You never know.

  • I would like to lose 50 pounds and then buy #1 and #9. ADORABLE!

    • MilaXX

       The first dress looks too small even for the model. Not sure how us mere mortals would fare.

  • BigWhiteGrannyPanties

    So cute but they are cut such that the only person who could wear them is my old “Skipper” doll.  Or a 6 year old – in terms of the length of the shorter dresses.  Sigh.

  • halleygee

    Looking at this is exactly how I feel when I walk into H&M: hopeful, but then disappointed.

    And does anyone else see the weird cow faces on that floral dress?

    •  I’m totally getting that weird Rorschach effect.

    • Zi Jie Tan

      yes! it’s got such a great image n the clothes r photographed lovingly. Then u walk in and it’s all cheap materials n wrinkly stuff.
      A cow’s head and an old sad clown!

      • halleygee

        Exactly! (to both)

  • StrandedFashionista

    It’s cute, but when I was looking through the images, in my brain I was going “Versace, Marchesa, Mary Katrantzou, Lanvin…” because the designs were all kinds of derivative. 

    • Spicytomato1

      I also had that sense that I’d seen a lot of them before.

    • rawrgrowlrawr

      Isn’t that kind of the point though? The press release gave me the impression that it is a collection inspired by the famous designers brands worn on the red carpet.

    • Judih1

      Totally agree, but instead of derivative, I think they are totally ripping off those brands – especially the Mary Katrantzou.

      • terekirkland

         This ^

  • Tracy Archuleta

    Cute, I suppose.  But it looks like they photoshopped the models hips completely out of the first picture, and then whacked her knees out too.  Unless photoshop can do that for me in real life, I don’t think I’d wear any of them.

  • kat89

    Seriously, the only females who wear dresses that short are celebrities and hookers. They need to walk around NYC for a day and get a clue. Adding a couple of inches would make a huge difference.

    • Glammie

      Well, presumably real people are shorter than the models, so the dresses will seem a couple of inches  longer . . .

    • Hehehehe…. celebrities and hookers… nice one.

  • Recycled polyester?  Really?

    • Does a synthetic fabric become “green” just because it’s recycled? I guess they get points for keeping it out of the landfill.

  • charlotte

    No, not really into these. Good for my wallet.

  • The short dresses are SHORT. Even the model is tugging on the hem. I’d grab that purple one if it was 4 inches longer.

  • Why is she posed either pulling the bottom down or holding the top up?? Doesn’t speak well for the fit…

  • How long until Florence Welch wears the floral print dress and top?

  • hughman

    It doesn’t bode well when the model looks to be fidgeting with the bottom hem a lot. In the first purple dress, it looks like she’s pulling it down because it hiked up… AGAIN. Not something a buyer would want to envision constantly doing. And in the red dress, she’s… I don’t even know. Getting ready to lift it up to take a pee??

  • MilaXX

    These are hit and miss. Some really cute ones and some rather cheap looking dogs.  I really like the first yellow dress, but the photoshopper needs to be shot for what he did to the model’s legs in the second yellow dress.

  • mountainFashionista

    Cute, n’est-ce-pas?

    Eh, non.

  • Isy

    Tried on that green dress and my ass was legit hanging out. I’m only 5’6″… doesn’t make much sense to make clothes that only children can wear.

  • Toni Busch

    The two lime green ones are fabulous.  If only I wasn’t waiting for my ass and hips to go back down to pre-just-had-a-baby-two-weeks-ago size, I would head up to H&M immediately.  I’ll admit, I’m a fan of the short hemlines, and want to rock them while I can still get away with it.

  • BayTampaBay

    Love the last “Toilet Paper” dress/gown.

  • A lot of the short dresses remind me of things that Heidi Klum has worn.

  • Jenna Kuhmann

    I can certainly see red carpet elements in each.  I love that last dress; I just wish I was tall enough to pull it off! 

  • j_anson

    There is some cute stuff here, although no one shopping at H&M is going to have anywhere to wear that last dress to, and the model seems to feel that every look must be accented by pulling on the clothing as if it’s too short or not well fitted.

  • Daisy James

    The D&G knockoff florals are cute, but most of these just look so cheap, even for H&M. That red dress looks like it should be hanging next to the cell phone charms in a discount mall store with a name like “Glamor-Us!”.

    • choco

      totally agreed. the ruffles are frayed like it was dragged through barbed wire or something

  • Versace meets D&G.

  • I love the green dress at the top, but why the HELL is she playing with her clothes the whole way through. My mom would slap her hands. 

  • formerlyAnon

    What is WITH that model? She’s gorgeous but she’s got two head positions and 1.5 expressions. Reminds me of paper dolls where the clothes change but the dolls don’t.

    There’s a LOT of cute going on, and I like the colors.

    I especially like how that hot pink top is cut.

    The semi-sarong is cut a little high for my tastes and I wonder exactly how awkward that hem looks (the fact we don’t see it on the model makes me suspicious) but otherwise I like it waay more than I’d have thought I could like something that looks like it belongs on an entertainer at an old-style “Polynesian” themed restaurant.

    • BrooklynBomber

      I also like the cut of that pink top; in fact, that’s the only look I really, really like (not that some of the others aren’t cute, though a few are kind of horrendous), and if it came in a different color I’d consider it for myself. The top that is; I love the whole look, but even when I was young I don’t think I’d have worn a skirt slit that high. On the right person though, it could be a great look.

  • Terence Ng

    Love ’em. So jealous of the girls…

  • JanieS

    Those dresses would be fab if I didn’t require skirts that cover my whole rear end.

  • What? I see “red carpet” all over this collection — I mean, come on, look at all the skirts short enough that you should only wear them to the gynecologist’s office! Not to mention the thigh slit with corresponding Angelina pose.

    I kid, I kid. But I won’t be getting in line for these any time soon.

    • kimmeister

      The red one looks like something that would be seen by the gynecologist.

  • None of them are remotely appealing… Most of them are actually quite trashy. No thanks!….

  • CarolinLA

    This says to me:  “Too tight and too short-waisted”.  

  • howdoilook

    Love. Can see the influences of Versace, Givenchy, Armani, etc. 

  • the first and third pieces- what on earth is the model doing? 

  • JasmineAM

    Perfect! I am always having trouble deciding what to wear to the gyno’s office!

  • Lime green shift please. Thanks! 

  • schadenfreudelicious

    i am 5’10”, now that model might be a bit taller but i’m guessing that if those frocks are barely covering her good (and considerably younger) china, they are not gonna cover mine, i’ll have to take a pass….

  • Pinup Ghoul

    I want, nay, NEED, all of those, especially the copper evening dress. So beautiful!

  • RedRaven617

    Several of them, especially the red with the ruffle down the side, read “bridesmaid” to me. Pretty colors, but sort of bland.

  • sk8tfan

    Too short, but cute.Love the floral dress and jacket. But stop trying to make dress shorts happen.

  • I love the floral jacket! (but not the matching hideous dress)

  • Sam

    I want that green dress, the other ones are all passes. It looks like the proportions are off in a lot of them.

  • guest2visits

    Well. I’ve seen a few cop shows and always wondered where the many ladies of the evening scored THEIR fashions.
    The first several are so short; even the model is tugging at them. Too bad; alot of possibly cute dresses made to fit a parakeet.
    Is it to save on the cost of fabric?  Because I would imagine they would sell fewer pieces if hardly anyone can/will wear them.
    Wish the last model would please turn around so I could see how the back is finished off on the grey dress.

  • Jessi03

    They look so cute, but the fit looks completely different than expected on the model.  Is she modeling poorly or are the clothes just not made for any form of human being?  I want to like them, but their fit is confusing me.

  • The last one looks like a contribution from Siriano 🙂 I would really love it, along with the second dress, but I don’t have the body to pull them off. Damn!

  • BazoDee

    Isn’t H&M anti same-sex benefits? They are on my boycott list.

  • Lochery

    My fat thighs do not agree with the length of these, although in theory I think most of them are cute – especially the purple and green ones.

  • MK03

    I’m digging the purple and taupe dress, but I’m pretty sure you have to be at least 5’10” to make the overskirt work, and I’m 5’2…

  • want the purple top (is it separate from the skirt?)

  • I love that one of the models is rocking the wacky Angelina Jolie leg. How fitting. 

  • Beth G

    LOVE the prints.

  • aristida_girl

    Yes! I will fight like mad, I love this collection!

  • ballerinawithagun

    Gorgeous in the photos, how cheap do they look in reality?

  • holdmewhileimnaked

    i wish they hadnt had the model tugging on her hem; however, boy some of these are nice. particularly, for me, the last dress & the outfits w/ all the flowers.

    i liked these things so much that i went over to the website to see if i could buy them. caveat, people. not available online. at least not now. if someone finds something i didnt, please do me the kindness of sending me a shout out. cos not only are a few of these fabulous, they are all, how you say to be nice, terribly inexpensive.

    edited to add, à propos of absolutely nothing:
    are you gonna show us anything from the new vogue netherlands? i think the first issue is out this month. i know that fong leng is in it, or sort of in it [i cant read dutch & i’ve only seen mention online & it says, you know, homage. but i bet they will show some of her work]. she & bill gibb are pretty much my all time favorite designers.

  • I was unimpressed, due mainly to how SHORT all these dresses are… and then we get to the last one. A perfect wedding dress. I need to re-marry my husband! 

  • agreed – maybe one or two red carpet looks, but in general higher style than your typical H&M product.

  • Some of these are SO referential… (and I don’t mean that as an insult, its their goal in this collection to reference red carpet fashion, of course!) 

    I don’t know if it’s just me, but…#2 screams Versace#3 reminds me of the Lanvin FW12 collection (that one dress near the end worn by Aymeline Valade?). I mean, it’s quite toned down of course…#8 also looks inspired by one dress from Lanvin FW12 (middle of show, worn by Alana Zimmer)… Of course, that style isn’t exactly unique to Lanvin, but he does it quite well, bien sur.#9 reminds me of Michael Kors#10 reminds me of Prabal Gurung SS12 with the intense purples#11 reminds me of Alexander McQueen FW11 with the intricate skirt and the restricted top…Really, H&M does a great job of capturing trends!

  • NurseEllen

    That first dress, the purple one, has Joan Holloway written all over it.

  • teashell

    OMG….the floral print has a demonic cow on it and it’s staring at me!

  • marilyn

    Gorgeous, every single one!

  • I’m not sure I love the clothes, but I love the colors.

  • I’ll revisit when I’ve grown a foot taller. 


  • tonibaloney

    Why is everything vagina-length?! Even the long dresses (with the exception of the last one) are either slit up to the vajayjay, or mulleted in order to hint at the gynecological mysteries beneath.

  • That yellow mini is screaming “Megan” to me. Am I the only one who sees it?

    The rest is pretty fab too.

  • MzzPants

    There are some great pieces in this group!  Wish I was skinny and 20 with somewhere to go.

  • a_liking

    Love that first lime dress and the purple&white gown. Totally fabulous.

  • Swiftlytiltingplanet

    Nice clothes.  Alas, every H&M I’ve been in makes my eyes bleed.  They’re harder to shop than the worst Goodwill.

  • Way too short. I’m not 12 years old and trying to impress my peers at school. What’s wrong with knee length or just below? Victoria Beckham knows it can be sexy. Look how classy and elegant most of her hem lengths are in her collections!

  • Little yellow shift is totally Megan Draper.

  • ccm800

    Some really cute – some really not. 

  • LOVE the second look, that lime green dress is lush!

  • EEKstl

    LOVE the lime green dress, the yellow one is gorgeous too.  Actually many of these looks are really cute.  I’d love that purple top/white skirt look without the outer skirt.  Wonder if that’s optional.

    For all you trivia lovers out there, doesn’t the floral dress remind you of a short version of that D&G gown Carrie tries on (and ultimately Heidi Klum models) on the “fashion roadkill” episode of Sex and the City?

  • Emily Giovanni

    That first picture is kind of freaking me out. Pretty model and pretty dress, but either bad photoshopping or a bad camera angle is making her hips look like they are approximately the same width as her head, while her shoulders are normal dimensions.

  • funkypeanut

    Um, so at H&M “red carpet” is code for “stops at the crotch”? Some of these are cute but need altering to make them wearable on the street for anyone who isn’t 18 and a size 2.

  • What is up with that red dress? Could they really not get a better picture than one where the model looks like she cannot breathe or move? And why on earth is she *pinching* the skirt with both hands?

  • The pink floor length! Severe and sexy in all the right places. Sigh.

  • I would wear the purple dress and the floral dress if they added about 6 inches to them.  What is it with H&M that they think that everything stylish needs to be SUPER short?  Slutty is not synonymous with stylish, fo’reals.

  • terekirkland

    Oh, I want to see the orange number on ZOE!

    (Saldana, not Deschanel)

  • Some of these are so short they should double as gynecological exam gowns.

    • Caroline2

       Where does one find actual $$ on these?  I poked around the H&M site, but in vain.  Only asking because I have a SUPEr-cute 21 yo niece who could wear the shit out of any of this.  She’s a *gasp* 2/4(so “fat” in modelland), but beautifully slim and overflowing with all natural curves.   VA-VA-VOOM.  The clothes should only find themselves so lucky as to end up on her back, but ah well, I’m afraid the question is moot.  Doesn’t look like I can afford them, so she definitely can’t.

  • OMG, I want to go to prom in that last one! Who cares if I’m 50.

  • Puckndc

    Great stuff!!..Love the long number with the mini underneath, purple print top…..

  • PaulaBerman

    Wow, I hate every single one of these. The first one does not fit the model at all. Thumbs way down.