Fall 2012 Trends: Zooland

Posted on April 04, 2012


Lions and tigers and … owls? Oh my. For whatever reason, certain corners of the fashion industry got together for a chorus of “Let’s Get Feral” for the fall season. Animal prints ruled (some of)  the runways, and by that we don’t mean faux leopard skins, we mean prints depicting animals, from horses to exotic birds.

Burberry Prorsum



Fendi, Proenza Schouler, Pedro Lourenço

We’re all for bold graphic elements, but we’re mostly not feeling these. Really, only the Burberry and Proenza Schouler look good to our eyes, which is a shame because they’re the most traditional of the looks here. What do all y’all think? Would you wear any of these?

The Fall 2012 Zooland Trend: YEA or NAY?


[Photo Credit: elle.com]

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  • miscorrections

    The owl prints look like they belong on a discount table at Urban Outfitters.

    • StelledelMare

      Not even the discount table. They’ll try to sell those things for $50

    • VicksieDo

      Yeah, I was going to say all these will end up on a $5 table…soon!

      • miscorrections

        The owls are not what they seem!

        • boweryboy

          But that’s some damn good cherry pie.

  • Meemaw is thrilled. I am not. 


    Mostly Nay. I have an affinity for the Horse ones though, but that just might be because I think Horses are under-represented amongst all the tiger, zebra, giraffe, and bird prints out there.

  • LesYeuxHiboux

    Nay, I kinda hate all of it. Except that high-waisted green Kenzo skirt. I like that. The animal stuff can go.

    • Warmheartedgirl Seattle

      I like the Kenzo stuff too, except that he splashed his name all over the front.  No thank you!

      • guest2visits

        yeah; the name ruined any possibility.

    • boweryboy

      That skirt is fucking fierce!

  • StelledelMare

    Nay. They’re all pretty hideous except for, as you said,  the Proenza Schouler. But even then that’s sort of pushing it.

  • I kind of love that horse sweater at the top, that’s a really interesting print. The rest you can keep. I’ll take an owl shirt for my 4 year old.

  • Love the Burberry, plus it seems easy to wear while fashion. The other prints are just… too much. Too big, too “This is a ANIMAL !!!!” so NAY (except for the Burberry, I’d just love to have one).

  • Nay!  Those Krizia sweaters in particular look like a bad 6th grade school photo waiting to happen.

  • The tigers look like they should have “My child is a Central Elementary Wildcat” written across them.  

  • Sara__B

    If the owl tees are long enough, they’d make great sleep shirts. Most everything else reminds me of the collared sweatshirts that are so popular at my mom’s retirement apartments.

  • Judith Mignault

    The owl prints are bad, but the kenzo sweaters are very cool (though they would look better without the letters…)

  • Yeah, not feeling it.  I like the colors going on in the Kenzo best… but wear any of it?  Prob not.

  • Obsessed with the Krizia. It is ugly but I love it. Everything else is blah. I don’t like the Burberry at all which surprises me because I tend to worship all things Burberry. 

  • I sew quilts, and those owls could have fit right into the booming  owl-print fabric trend that went on in the quilting world over the last couple years. Don’t get me wrong, I quilt because I like/enjoy it (and I’m in my very early 30s, nobody’s granny, don’t fit too many conceptions people might have about quilters), but nobody can tell me that 98% of quilting trends should blur over into the fashion industry.

    • I am also a quilter (in my thirties as well!) and the owl fabric thing went kind of crazy. I notice a lot of things that happen in the fabric design/crafting/quilting world tend to bleed over into fashion. Sometimes they anticipate by a lot, which is kind of funny. Especially trendy colors. You’d think that fashion would dictate the rest, but it is not always the case.

      • I suppose that’s true, at least when it comes to colour trends, but it’s interesting to me how many things are still “allowed” in quilting but not fashion. I think, say, of aqua and red quilts, which hasn’t totally died out yet, but I dare anyone to find a red/aqua outfit (at least here at TLo Enterprises) that hasn’t been soundly derided. (Granted, I think a red/aqua quilt would often be made for a little girl, rather than an adult woman.) Quilters, at least more modern ones than my Grandma, tend to be more adventurous with colour combinations and use of prints (even setting aside picture/children’s prints like the owls) than fashion gets. 

    • RebeccaKW

      In jewelry, owls have been a thing for a while, too.  I think it’s been the same-about the last 2 years or so, they are everywhere.  I find them a bit creepy.

  • DinahR

    Oh noes.  I really like those Krizia sweaters!  I am okay being a little uncool in my couture choices though.  🙂   I also love the Burburry owls and the Pedro Laurenco horse.  

  • Fugly. That first sweater reminds me of something I wore in 7th grade and trust me, it wasn’t a well-made high-end sweater. Just yuck.

  • Nay.  I thought the owl trend was finally on it’s way out.  I guess we’ll see its rebirth in the fall.  Who gives a hoot.  Pun intended.

  • funny that owls are on here, since we just discussed in my entrepreneurial illustration class that owls are on their way out since theyre getting overplayed.

  • TonyGo

    Some of it looks like Quacker Factory.  Meh.

  • I like the Altuzarra horses.  That’s about it.

  • How deeply odd.


    But can I say how much I love the ‘trends’ posts?  Great to have an overview of different designers’ interpretations.

    • j_anson

      Yeah, I was just thinking that!

  • Spicytomato1

    I think owls have reached their expiration date (and this is coming from someone who has not one but two ceramic owl lamps). They’re as ubiquitous as dragonflies were in the 90s.

    The horse garment is interesting, maybe partially because the print looks almost abstract at first. The other animals are too literal and cartoony. 

    So, this kitten says Nay to Zooland (no pun intended!).

  • bookish

    Yes, owls have been a trend for a couple years now, at least in the crafty world and for younger girls (kids to 20 somethings). I would wear those owl shirt just for hanging out on the weekends, but that’s about it.

  • Nay. So hard to wear these looks without looking like either a strung out juvenile or a senile old woman.

  • JasmineAM

    Perfect Blue Steel faces for the zooland trend.

  • Kate4queen

    No, just no…

  • Isy

    What in tarnation? Those tiger print sweaters are downright silly. All of them. Hale naw.

  • Aly Light

    I can take or leave this, depending on the particular example. I like the Pedro Lourenço (and in general, I like the horses!). When it gets too kiddish, then I lose interest. I also like the Kenzo, although I hate the visible logo (my mother always taught me that if I was going to be a walking billboard for someone’s business, I better be getting paid for it.)

  • lesmaha

    nay. When have we seen this before–1970s? 1980s? on safari??

    • I’m pretty sure I owned one of those tiger sweaters in grade school in
      the 80s, except the background was pink rather than gold and was not
      a turtleneck.

      I would not suggest that people start taking inspiration from 8 year old me even if I did have a large collection of costume jewelry that I actually wore to school — my clothes were still ridiculous.

  • unpiously


  • TheOriginalLulu

    NAY. I like the owl shirts, but that’s about it.

  • Synnamin

    just… NO. What’s next? puff-up fabric paint and mirrors?

  • poggi

    The owl t-shirts look like something from Etsy and tiger sweater things look like something I could get at the mall in town–a mall in which one of the anchor stores is a Tractor Supply Co.  No, I would not wear these.

  • holdmewhileimnaked

    burberry is seriously late on the owls. thats been, of all things, an etsy trend so long that people who ridicule etsy have gotten over ridiculing this trend while etsy, itself has taken to ridiculing it on etsy, itself–& etsy is not known for looking at itself w/ a critical eye, if i may.

    krizia’s been doing this sort of stuff not for years but for decades & has done it much better in the past. the only ones i almost like are the kenzo & the proenza schoeler. but the PS looks vintage & i have liked kenzo since before anything he ever made could really fit in that category & this is doubtlessly far from his best work. woulda coulda shoulda looked better had he hidden his monograph a bit more cleverly & w/ a little panache amid the post-psychedelia.

  • lrhoff

    Oh this trend is unfortunate…..

  • VicksieDo

    Love the dark green Kenzo skirt, but none of these childish animal bits.

  • VicksieDo

    Love the dark green Kenzo skirt, but none of these childish animal bits.

  • NNNNeigh – er, NAY

  • AthenaJ

    The only ones that don’t look like arts n’ crafts projects are the last three, though that Proenza is seriously drifting into ‘Granny goes to the casino’ territory. The Fendi is helped by the images’ slight abstractness, and at least the horse on that Pedro Lourenco looks fierce.

    Oh, and Kenzo? If you want to slap your name in big, bright colors on something, try a stock car – not a sweater.

  • schadenfreudelicious

    Couture by Etsy…..NAY

  • Warmheartedgirl Seattle

    Nay.  Oh, I like the Proenza Schouler, too, but nay for the rest of them.  The Burberry’s are ruined by that crappy string belt on each model.  But they look cheap in a chip way anyway.

  •  It is really weird to see high fashion ™ trying to cover a trend that has been super indie in its bizarre proto-creation. I can’t help but look at most of these and think, “God. Ironic animal sweaters again? Haven’t even the hipsters finished with those by now?” And uh…then I remember these are runway fashion and kind of blank.

    THEY ARE NOT EVEN CUTE OWLS. I mean, really. Most of these look like you thrifted them out of a goodwill bargain bin. (Proenza Schouler, you are excused from this commentary. You may exit the runway to the left.)

  • Alisa Rivera

    Ship ’em to Boca.

  • j_anson

    Meh. I hate it when the “kitsch is edgy!” chunk of the fashion cycle comes around.

  • MzzPants

    Nay.  Nay.

  • MilaXX

    small yea. I’d wear the owl shirt, but that’s it

  • They’re a little jejune, no?

  • Audra Ross

    Jejune!  Yes, that’s a very nice Tim Gunn way to put it!

  • MagsRagsVintage

    The owl thing has been a hipster favorite on Etsy for the last several years.

    The horses and the tigers remind me too much of the sweatshirt, plush pile blankets and faux tapestries that are seem to favored among the NRA crowd

  • BigWhiteGrannyPanties

    Does no one remember the horrors of the late 70’s?   Does no one remember horrible sweatshirts depicting unicorns and tigers and sad looking lions?  And men wearing these kinds of things, with STRETCH PANTS???  Now I have to go get a xanax or something.

  • Carol Liddiard

    The Krizia tiger on the left looks like it walked out of a Japanese Bunka kit. 

  • I’m reminded of whatsherface on All on the Line who made those cool abstracted horse prints. Digging the Altazurra (though that looks A LOT like whatsherface’s stuff from AotL), Kenzo, and Pedro Lourenco. 

  • kimmeister

    Agree with TLo about the only ones that are decent looking.  I didn’t like the stylized horses when what’s-her-face did them on All On The Line, and I still don’t like them.
    If I wanted an owl shirt, I’d go work at Hooters (but they would never hire me).

  • chitowndg

    I would wear something as a fun accent (if the price were right), such as the owl T-shirt, but then someone hear mentioned hooters, so forget it.

  • Snailstsichr

    The Krizia look like high school mascots. If I taught in a high school with one of these animals for a mascot, I would be thrilled to have something that wasn’t a t shirt to wear on spirit day, but otherwise…no.

  • In theory, I like the idea of animals.  In practice, none of these appeal much, except that I could be talked into wearing the Proenza Schouler.  My fingers are twitching because I think I could draw a better owl or tiger design for clothing than these.  The ones in the post look like school mascot T-shirt drawings by a somewhat talented 11th grader.

  • Nothing here makes me think of nature-they all look like cartoon animals.  And that first model looks like she fell into a vat of bleach & then stuck her head in a semi-conductor.  Her hair is capital “F” FRIED!  Is that supposed to be attractive?

  • allj

    I would pretty much wear anything with an owl on it. I’m kind of obsessed. “Put a bird on it!”

  • giiiirrrr

    Hipster chic.  Just go to Threadless or Etsy.

  • Bring on the Three Wolf Moon T shirts!

  • mrspeel2

    I’d wear the first Krizia sweater in a heartbeat! Even though I would prefer to have a black panther graphic, I still think it’s pretty awesome.

  • ccm800

    Nay  – Goofy-ass looking shit. 

  • marilyn

    OUT.  Boring.

  •  The only thing I’d wear are the owl t-shirts, everything else is awful.

  • animals prints are sooo so tacky. i say NAY

  • girliecue

    Yet another bad idea from the 70s being recycled. However, I’d like to observe a moment of silence for my Kenzo sweater that I’ve had and worn regularly since 1984. It recently developed a hole – the ONLY sign of wear it had – and is now going to that big remnant heap in the sky. Farewell, faithful garment!

  • crash1212

    GAH. This is just too damned weird. I might wear the owl – at home watching TV – but who wants to see a gnashing toothed cat coming at them down the street. Blech. Guess that’s a big old NAY from me.

  • OUT. The owl prints are cute but the rest are ugly.

  • LOVE the owl sweaters, but that’s about it. So I’m torn.

  • lalahartma

    Cheap looking and ugly.

  • eight_of_nine

    Love those pants in the first look.

  • I’m sorry, but things like sweaters with a tiger embroidered on them and dresses with a gigantic horse make me think of an old lady at the flea market selling things she made herself. 

  • quiltrx

    NAY.  These look really 80s to me, and not good 80s.

  • saanrio

    Most of these are bad, but I want one of the Burberry shirts… those owls are adorable.

  • Neigh. Get it?

  • aristida_girl

    Yea! I want me an owl shirt, nature lover that I am…

  • boweryboy


    If you’re over the age of 8 you probably shouldn’t wear animals on your clothing. 

    No tea no shade, I’m just saying,

  • NurseEllen

    I don’t mind the peacock sweater in the last row but all the other ones are ROARINGLY awful.  NAY, Nay, get them away.

  • Bozhi

    Nay.  The owls are cute, but the rest I would not even wear.  I don’t need peacock breasts or tigers lunging out of my stomach.  That is really unattractive.  That Fendi thing is really ugly.

  • M Carlson

    That first sweater looks like something I had in the 80s…and not in the “cool, retro vibe” either.

  • I love the Krizia tiger sweater/tunics, I would live in mine if I owned one.  But the rest, not doing that much for me.  Also, the owl shirts are so Etsy circa 2008.

  • DESIGNERS. “Put an owl on it” is SATIRE. #portlandia

  • The owl prints are cute for girls under 20. …. the end.

  • ElitheMonkey

    Looks like someone spent too much time on Etsy last year. Definitely NAY!

  • Sunshine16

    Love the Burberry, like the black patterned Kenzo pants, ditch the rest.

  • Nelliebelle1197

    1978 called and wants it wardrobe back.

  • snarkykitten

    it’s very hipster dumpster diving chic

  • Samantha Irene

    Love the Kenzo ones. I kind of esp love the tacky placement of the name – it’s been a while since I’ve seen something that overt that also still looked current.

    I like the Krizia tigers too – but the colors are unthinkable for me.

  • Louise Bryan

    Actually I like the Krizia kitties.

  • Kimberly Southern-Weber