We often hear complaining that magazines utilize actresses (especially for the covers) way more than they do models. It’s a valid complaint but we’ve been told by people in the industry that an actress on a fashion mag cover will guarantee as much as 25% more in sales. But there’s a less prosaic reason for featuring them: sometimes, a fierce-as-shit actress can make a dress work in a way a supermodel simply can’t manage. Case in point:
Chinese actress Yu Qi Zhang covers the May 2012 issue of ELLE China.
Louis Vuitton Spring 2012 Collection
Kate, go sit down. Kitty Zhang’s got this one.