Vogue Korea: Spring Breeze

Posted on February 29, 2012

It seems a little silly to say we’re ready for spring, since, where we are, winter still hasn’t quite arrived yet. But our internal clocks are longing for crocus shoots and longer days, so this editorial from Vogue Korea entitled “Spring Breeze” couldn’t be a better subject to inspire us to say once again, “Darlings, here’s your pretty for the day.”

Breathe and center yourself. Beauty is good for the soul.

Nina Ricci Spring 2012 Collection


Marc Jacobs Spring 2012 Collection


Miu Miu Spring 2012 Collection


Chanel Spring 2012 Collection/Stella McCartney Spring 2012 Collection


Marc Jacobs Spring 2012 Collection


Prada Spring 2012 Collection


Aigner Wrap Dress [not pictured]/Louis Vuitton Spring 2012 Collection


Prada Spring 2012 Collection


Gucci Spring 2012 Collection


Christian Dior Spring 2012 Collection


[Photo Credit:  Vogue Korea, elle.com]

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  • hughman

    Socks :  Swiffer Spring 2012 Collection

    • Addicted2Glamour

      I almost spit my Pinot out laughing at this !!

    • formerlyAnon

      I was thinking low-end gift bags, but you’re absolutely right.

    • https://profiles.google.com/104791269167429064986/ Judy S

       You are so right–and yet I like them, for the “editorial” quality. It’s like a running joke that adds a pleasant note to the otherwise ethereal images.

    • TheOriginalLulu

      It’s for the fashionable woman who also likes clean floors. I always appreciate functional fashion.

  • http://blue-again.myopenid.com/ blue

    So pretty! <3

  • Judy_J

    Very pretty.  Where I live, the mountain laurels are in full bloom, their deep purple blossoms filling the air with a grape Kool-Aid scent.  We never really had winter this year.

    • http://www.facebook.com/profile.php?id=1326120071 Gaby Ripoll

      Poetic. I want to be wherever you are! 

      • Judy_J

        Austin, TX

  • http://twitter.com/ladonnazc LaDonna Carpenter

    Who was the styling genius behind that shoot?  A couple of those dresses are almost unrecognizable (in a GREAT way!) in the editorial. 

    • Terrie_S

      I agree. They all seems to look so much better in the photo shoot than on the runway.

      • http://pulse.yahoo.com/_3JSTXMWWVZN2QNP2UEKJMTWD7U Isabel

        The designers SHOULD hire the stylist for their shows!Looks fab in the magazine

        • naomiow

           And the models!

          • miwome

            Wait. Shit. I thought it was all one model.

          • naomiow

             oh, don’t know…… & I’m Asian…… even I can’t tell us apart – LOL!

      • Derek_anny

         Especially the shots that arrange clothing and arms to cover bare midriffs.

        • BuffaloBarbara

           And the ones that give shape to the shapeless sacks on the runway.  And the one who told the model that “ethereal seriousness” is not the same thing as eternal grumpiness.

  • h2olovngrl

    Most of those clothes look way better in the editorial. A truly gifted stylish was at work here, I think. Pretty color story, though.

  • http://pleasewelcomeyourjudges.com/ Brian @ PWYJudges

    Love it. These pictures are GORGEOUS and some much-needed pretty in contrast to the storm/power outages here.

  • Sara__B

    Serene, relaxing, lovely. I needed that! (If I were in charge, I would have skipped the bags as socks, but that’s a minor quibble.)

  • http://eclectictsunami.blogspot.com/ Cassie

    So beautiful – I especially love that Chanel jacket with the Stella McCartney skirt.

  • butterflysunita

    Beautiful.  Vogue Korea is really selling those clothes–the runway models look disheveled and sad in comparison.  

  • BrooklynBomber

    Le sigh. . .

  • DesertDweller79

    Very pretty.  Love the styling.  Great idea to pair that Chanel with the Stella McCartney skirt.

  • tworabbitshow

    My desire for the Dior dress is ferocious.

    • Snailstsichr

      Pairing it with that red umbrella was genius. I can’t stop looking at it.

      • formerlyAnon

        Yes. That photo is a triumph for the stylist. (More than one, here.)

      • Amy Ellinger

        My new desktop background. It’s to die for.

      • BuffaloBarbara

         I know.  In the runway shot, it looks frumpy.  Here, it looks like just exactly the dress you have to have RIGHT NOW.  Hire this stylist permanently, Dior!  Whatever it takes!

  • http://pulse.yahoo.com/_XWQOFTAEVYLSGIYUY54UEBBWWQ JenniferH

    Beautiful!! And interesting mix of Chinese erhu against Japanese cherry blossoms in the shot with the Chanel jacket that shall be mine.

  • kimmeister

    Wow, that must have been some massive bump-it!
    Love the belt they added to the Marc Jacobs dress.
    What in the world is she holding, in the shot with the green Gucci dress?  A pair of mini rifles?

    • H & J Barnes & de Grasse

      Looks like a ‘Sheng’, a Chinese wind instrument.

      • kimmeister

        Thank you!  Makes so much more sense than a pair of rifles. 😀

  • jilly_d

    OBSESSED with that last Dior.  WANT WANT WANT

  • Kate4queen

    the clothes looked way better in the editorial than on the runway! Nice job!

  • holdmewhileimnaked

    taking some of the year’s worst runway looks & making them shine.

  • http://twitter.com/TigerLaverada TigerLaverada

    The model and the styling on this shoot, as with so many of the Korean ones, are simply extraordinary. They’ve really transformed some pretty ordinary-to-borderline-ugly clothes into things of beauty.

    • SouthernGirlRena

      That is what I was thinking too.  The only thing in any of those pictures I would want if they were giving them away free is the little yellow bag in the Christian Dior shot but the pictures are all extraordinarily beautiful.  The model and style team really are amazing. 

  • Lauren Maier

    All the pretty…it just makes me sigh longingly for spring (compare: wet, rainy, grey, damp England).  
    I think it’s the hair with the sprays of flowers that does it for me…and how amazing the clothes look…and how serene the whole editorial looks….
    Oh, hell, I’m just going to sit here and sigh after all of it for an hour or two.  

  • Jameela AbdulGhani

     Evokes the feeling of the old fashioned Asian female illustrations without overkill.  Breath taking. The second shot is boring because it looks like it is trying too hard, but the rest is like a perfect Celestial Seasoning tea after a nasty winter day. Thanks TLo

  • Scarlet39


    On the runway,that first Marc Jacobs dress is one hot mess.

    • random_poster

      Isn’t it though?  It doesn’t hold a candle to how it’s presented in the magazine. 

  • Pants_are_a_must

    Vogue Korea, continuing to knock it out of the park in styling. The model is seriously WERQing too.

  • 5HT

    How very refreshing to see a) something spring inspired and b) a model who keeps her mouth closed.

  • julieblue

    I think the socks are supposed to be traditional Korean ones, which makes sense especially in the Marc Jabobs dress photo, as she is carrying that pot in a traditionally Korean way. Not that it totally excuses it but the socks are supposed to evoke a old-timey Korean feel. I think.

    • https://profiles.google.com/104791269167429064986/ Judy S

      Thanks for pointing that out. In 2 pictures she has instruments which appear to be traditional, too. One of them I recognize from very ancient Japanese culture, but the stringed one I have never seen, so I assume it is Korean. The whole series looks to me like “figures in a miniature garden.”

  • http://www.facebook.com/profile.php?id=1043171034 Tadiana Walton Jones

    A joy forever, and another case of the magazine model in every way owning the runway models.
    I seriously wanted the dress in the first picture, until I saw that it was midriff-baring in the runway shot. I didn’t find any of the midriff-baring styles particularly attractive in the runway shots.

  • Rebecca Johnson

    Are her feet still factory-wrapped?

  • hac51

    Oh, I covet that Prada coat.

  • margaret meyers

    Are those footie-sacks some sort of traditional Korean footie-sack, or did they make that up?

  • MsOlympia

    WHAT is going on with the Prada models’ hair?  Those are the most unattractive sweaty mullets I have ever seen, and I’m from Dixieland.

  • Ceur

    These designers should pay this stylist loads of money for making their clothes look better than they ever could themselves.

  • http://joyouslifesf.wordpress.com Kiltdntiltd

    I had a quick little Gay Gasp! Sooooooo beautiful.

  • http://cheekypinky.wordpress.com/ Rebecca

    How in the heck did they do that hair?!? 

    • LeoBloke

       Flat-ironing, padding, teasing, pins, lacquer…and the model moving VERY carefully under the eye of a master hairstylist!

  • Anathema_Device

    Wow. Love the way the clothing is styled. In every instance, the clothing looks better in the editorial than in the runway pics. That Aigner wrap dress (runway version not shown) is killing me! The last dress is amazing, too. Oh, screw it: I want it all!! Thanks for the pretty. I needed that. 

  • irielle

    The styling was fantastic. They made all of those look much better than on the runway.

  • Lilak

    So agree with all the kudos for the magazine styling: The Vogue folks turned all these catwalk looks into ‘happily ever after’ . . . sigh. 

  • BigWhiteGrannyPanties

    LOVE the Dior.  Love Marc Jacobs.  Hate Stella McCartney.  Want to go someplace springy.  Snow is flying around me as I type.  Sigh.

  • Vickiefantastico

    Ahh, gorgeous! And I finally like that Chanel apron/ugly shirt thing. That was a perfect pairing with Stella McCartney’s dress. It made both of them look so much better. The stylist here did a great job!

  • norseofcourse

    The model looks as if she actually dresses in those clothes every day. I don’t know her name, but I think I love her and want to live in her world. And borrow those winged shoes she’s wearing with the Prada. 

  • S. Jenna Lutz

    Gorgeous. Simply gorgeous. And, in a way, a bit of a blink as well. The model in Korean Vogue is wearing all the clothes the runway models wore – and on her? Stunning. Elegant. Lovely. On the runway?  They almost all look illfitting and somehow off. Would never cause me to so much as give them a 2nd look. In the Vogue shots, the model makes them all look a 1000x better. Weird.

  • S. Jenna Lutz

    Gorgeous. Simply gorgeous. And, in a way, a bit of a blink as well. The model in Korean Vogue is wearing all the clothes the runway models wore – and on her? Stunning. Elegant. Lovely. On the runway?  They almost all look illfitting and somehow off. Would never cause me to so much as give them a 2nd look. In the Vogue shots, the model makes them all look a 1000x better. Weird.

  • http://wipgirl.wordpress.com/ kristel

    This is really beautiful – they really elevated some awful pieces. And the model is just stunning. 

  • http://twitter.com/Merneith Merneith

    Vogue Korea is the Best Vogue.

  • http://twitter.com/#!/Space_Kitty Space Kitty

    To. Die.

  • EEKstl

    Covet Alert: The Dior dress and the Prada skirt with yellow flowers and Prada coat.  The Marc Jacobs dress is beautiful, but careful, oh starlet who wears that on the RC:  Could easly go Paper Bag on you.

  • Melvis Velour

    why don’t they just let whoever runs Vogue Korea run all the Vogues…including the bloody Abbi bloody sinnean bloody Vogue darling!

  • http://www.facebook.com/people/Colleen-Kay-Sanceda-Gadon/725256919 Colleen Kay Sanceda Gadon

    Love the clothes and styling. Hate the stiffed neck poses and the singular expression throughout.

  • http://twitter.com/LianaBrooks Liana Brooks

     The model for Vogue is working those looks. They look better than the runway versions.

  • http://twitter.com/krissiallisoni kristin allison

    Ah, I really needed this today.

  • quiltrx

    SO pretty.  Right down the line, these looks are SO superior to the runway models!  And I love the staging, too…nothing says spring like cherry blossoms.

  • http://www.facebook.com/profile.php?id=1046681022 Paula Berman

    That model is amazing BUT am I the only one who found her stick-like thinness disturbing? Her arms are the same width from wrist to shoulder. She looks like she’s starving. It distracted me from enjoying this as much as I should have.

  • Lattis

    Some of these photographs, especially the one where she’s laying down in the boat with the foliage around her, make her look like she is tiny – like fairy sized. In fact, the whole thing has a “Twin Fairies of Infant Island” vibe  –  which in my book, is tops. I love this, and I’ll bookmark it and I’ll look at it over and over.

  • BuffaloBarbara

    Boy, those clothes look better in the photo shoot than on the runway.

  • NCDFan

    The footwear is bizarre but otherwise the styling is amazing. They took a collection of mostly ugly designs and enhanced them into very pretty photo fodder.

    • Jackie Bae

      I think it’s an interpretation of the traditional korean sock beoseon

  • Qitkat

    Always love Vogue Korea.

  • ChristySchiff

    I love that hair!

  • Truly_Outrageous

    I wanna see that Chanel piece from all points of views. I just wanna know if its a jacket or an appron or both. But anyways, its really cute. The whole Korean Vouge editorial is very lovely.

  • MilaXX

    So pretty. Love that last dress and I think she looks better in the blue Chanel jacket than Angela from PR did on her cover shoot.

  • http://pulse.yahoo.com/_EDI2DLE7DE3YPW2ONIHBWOVHMA ecallaw

    Pretty, but I think it looks kind of strange how posed the model is.  I mean, I know all models pose, but usually there is at least the illusion of movement.  Here, even in what would seem to be movement shots (carrying that plant, walking with that thing on her head), she is so clearly stopped and posed in an awkward way.  I don’t know–maybe that is what they are going for. I mean, the whole set has kind of a glossy, unreal quality, so I guess it fits in.

    • https://profiles.google.com/104791269167429064986?hl=en&tab=h Judy S

      The extreme artificiality of the setting (“natural” rocks with plants and trees growing around a glass “lake”) suggests to me a miniature or bonsai garden, with a doll posed in various ways in it. The one with the boat has a Thumbelina quality. The quality you describe of the model’s poses emphasizes the “tiny artificial version of nature” quality.

      Wasn’t the Winter series of photos in which pre-modern settings and activities were transposed to a noticeably shallow stage set also from Vogue Korea? this seems to me to go with that. They are beautiful series but also sad; the fragile seasonal reality (a winter requiring layers of furs, a spring concert under the cherry blossoms) is being preserved under glass for our inspection.

  • Jessica Rowe

    I love this shoot.

  • miwome

    I love the hair styling here. It’s weird and high-maintenance enough to be editorial without being distracting or stupid. And I love the overall dreamily Technicolor feel.

  • Scarlet39

    One of my favorite things to do is go to Barnes and Noble, grab a cup of coffee and sit in the cafe and look at the international editions of Vogue.  I think they are far more interesting and creative than US Vogue.   I wish I could buy all of them each month, but  that would be a very expensive habit!

  • http://twitter.com/project_pandora Rachel S.

    That last dress is fucking gorgeous. DO WANT.

  • DeborahLipp


  • https://twitter.com/Gayer_Than_Thou Gayer Than Thou

    I’m kind of digging the hair.

  • k op

    So much pretty!  These are the kinds of photos I cut out of magazines to re-imagine as my personal garden around my imaginary dollhouse.  

    Love that Miu Miu ensemble, though the skirt has been changed in this shoot.

  • http://www.facebook.com/tiyuju Yuju Ti

    The way the model holds the haegeum (the string instrument) bothers me. While that is a very striking pose, I am pretty sure that’s not the correct way to hold the bow, it may even damage the string if you try to play that way. Yes the model is no muisian, it is not a recital flyer, and the haegeum is serving as a prop, not main feature. But a little research goes a long way. If you want your model to pose with a musical instrument, let her/him know how to hold it properly, and the result will look a lot more sophisticate. It always looks nice when one art form respects another one.

  • http://profiles.google.com/valencia.lucia87 Lucía Valencia

    All of those pieces look better on the magazine than on the runway, that’s the work of a great stylist right there.

    • http://pulse.yahoo.com/_VA5XLSF3QRELSC3MUFSXLP4EIE rebecca

      That was my first thought. Yes.

  • Lisa

    That is a fabulously gorgeous photo spread!  Much better in the magazine than on the runway.

  • Hyo Rhi Kim

    Maybe because I grew up in Korea and could claim to be a bit more familiar with Asian culture, these pictures just look tacky. The plasticky set and horrid photoshop, the sloppy mixtures of vaguely “oriental” images. Really weird cultural appropriations done by Asians themselves. When tastefully done, I love those traditional world fantasy, “make our own culture look romantic and foreign look” but in these photos, all the elements are clashing all the way.

    I had to burst out laughing at the way the model is trying so hard to look graceful and dreamy and sincere while holding the instrument in the silliest manner. Was it that hard for all the highly-wired Koreans to google “How to hold a haegeum?” 

    I know art is more about the sensibility, the image, the fantasy, not the technicality but in this case, it ruins it for those that know something. The problem in Korean fashion is that Koreans started to view their own culture as foreign and mysterious and adopted the western oriental fantasy viewpoint and do a sloppy imitation of that. Funny how culture travels-Westerners looked at Asian’s life and went on to romanticize, exoticize it, Koreans started abandon their own culture to become western and while doing so adopting a watered down western culture and then went to NYC to study fashion just to see high fashion fall in love with Memoirs of a Geisha fantasy. This is obviously not new considering Klimt loved painting European women wear kimonos like bathrobes but at least those paintings had some childlike playfulness and charm to them.

    This is as ridiculous as seeing white people dine in satisfaction as they gobble down their kimchi in a Chinese restaurant decorated with a maneki neko. Very huge parody fail.

    • http://profiles.google.com/valencia.lucia87 Lucía Valencia

      Yes, it’s definitely because you grew up in Korea and could claim to be a bit more familiar with asian culture. And to be honest, the level of flexibility on those “OMG, SHE’S HOLDING THE INSTRUMENT ALL WRONG” kind of things. I mean, I’m second generation mexican and my grandma barely speaks english, so I could claim to be a bit more familiar with Hispanic culture, but I wouldn’t get mad if it was Vogue Mexico and the model was just laying on a marimba. Just like I don’t take offense to “white people” gobbling up enchiladas on a mexican restaurant with zarapes on the walls. Everyone just has a different perspective when they feel referenced, I suppose.

      • ninmi

        I was not offended or mad. I was simply noting that all the development in the art/fashion world is quite strange and ironic in some ways. Like I mentioned bc of my Korean background I know how eager the Korean world is to be so western and “modern.” I also agree that everything depends on point of reference and such. But I wasn’t even being culturally dogmatic. Like someone else pointed out, it’s all good referencing other cultures and stuff but at least make the effort to show appreciation to the art form it’s referencing. It can’t be that hard to google and find one picture of a person holding the instrument. 

        Nothing that I said was dramatic as you seem to imagine. Flexibility on my part is not the issue here. The issue is the level of kitchiness in the photographs which obviously escapes the mind of many who do not have the same familiarity but people interested in culture and working IN Korea should be aware-This is not done by Americans. The restaurant reference was to give an example of the absurd and humorous situation. I enjoy dining at fake-Asian restaurants with my white friends as well. I don’t get mad at them but I would laugh if anyone treated it like a field-trip to get authentic exposure and sing praises to a really horribly done lychee pudding or something absurd as that in fear that I might get offended if they didn’t.

        Wouldn’t you laugh when there is a shoot inspired by the 18th century where models are dressed in extremely sloppily made Antoinette wigs and hold out fancy violins with no clue on how to do so? There was a shoot done by Annie Liebowitz where she was inspired by ballet and made models do all these awkward, stereotypical ballet poses which made dancer readers scoff while others were like “OMG Gorgeous!” something I would have not known but would have found hilarious too imagining all the people involved in the creation take themselves so seriously. When you have sensitivity and eyes trained, your expectations for art just go higher. Seeing these things is like listening to music that has missing notes or ignored the rhythm the composer wrote. Sure, be inspired by ballet but then add a twist-Indicate it is YOUR fantasy not what dancers do. 

        I love taking cultural elements and reinterpreting it but I also know that not everyone should take that venture. These are just kitchy images made by wannabe western people who are basically copying Asian wannabes. 

  • http://pulse.yahoo.com/_2P2ANLRZ6YAVGONA36I2AQJYGI VicD

    Wow, that is so beautifully styled.  They made some really marginal designs look fantastic.  Agree about the the sheer shoe/socks – those are weird, and they could have done without them.

  • SpcilK

    Why so literal!

  • SpcilK

    Why so literal!

  • http://twitter.com/mellafe natalia h

    Stunning! I might just start wearing my socks like that 😛