GANT Rugger showcases their “nouveau prep” spring line for their latest ad campaign, shot by Boo George and featuring Chris and Derek Orrell, who are brothers, and their friends Dave Gluick and Zach Tyler Lynd, none of whom are professional models. They are, however, cute.
“Taking a cue from true Americana style, GANT and Saturday created a campaign that portrays real men who have real style. Authenticity is key to the GANT Rugger brand, with much of the collection based on modern interpretations of archival fits, fabrics and detailing. Future imagery will continue to be inspired by real people and real stories.
GANT Rugger designer Christopher Bastin stated, “We strive to keep Gant Rugger updated and contemporary and our visual language evolves with the collection. For spring/summer 2012 we’ve taken a few steps toward a cleaner image, with a nod to classic naturalistic portraits.”
We LOVE these clothes (except the denim shorts). We’ve been on a bit of a GANT kick for a while, because they provide stylish, well-made classics and it’s hard for any guy to look bad in them. The menswear collections have been a little crazy this season, so we thought we’d show off the kinds of clothes that a lot of men would like to wear and a lot of men could pull off.
Cute idea with the non-models, all of whom seem pretty comfortable in front of a camera. Would love to see a similar ad campaign for the ladies.
[Photo Credit: us.gant.com]