Darlings, here’s your Daily Pretty: a refreshingly minimalist ad campaign for the refreshingly minimalist Tibi spring line. We really adored this collection when we watched it walk the runway. The clothes are impeccable and luxurious-looking, even if that doesn’t always come through in photographs. We love the color palette here and the easy-breezy feel of the clothes. We’re told that the inspiration was about “modernizing and refreshing the nineties silhouette (think Gwyneth Paltrow) with streamlined cuts, sportswear elements and asymmetrical hems in natural fiber fabrics contrasting with modern techno textiles.” Mission accomplished, we’d say. It’s all chic, clean, and adaptable to various personal styles and body types.
[Photo Credit: tibi.com]