Tibi Spring 2012 Ad Campaign

Posted on January 23, 2012

Darlings, here’s your Daily Pretty: a refreshingly minimalist ad campaign for the refreshingly minimalist Tibi spring line. We really adored this collection when we watched it walk the runway. The clothes are impeccable and luxurious-looking, even if that doesn’t always come through in photographs. We love the color palette here and the easy-breezy feel of the clothes. We’re told that the inspiration was about “modernizing and refreshing the nineties silhouette (think Gwyneth Paltrow) with streamlined cuts, sportswear elements and asymmetrical hems in natural fiber fabrics contrasting with modern techno textiles.” Mission accomplished, we’d say. It’s all chic, clean, and adaptable to various personal styles and body types.

[Photo Credit: tibi.com]

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  • Anonymous

    I was kind of sold up until “think Gwyneth Paltrow”. I think of many things when I think of her but minimalist 90s isn’t one of them. 

    • Anonymous

      Really? Pretty sure she’s worn a billion Calvin Klein dresses.

  • http://joyouslifesf.wordpress.com Kiltdntiltd

    Gorgeous woman of color!  Halleluiah.  And the clothes are completely wearable and would survive for multiple seasons of use.  Bravo.  And on top of everything else, its not so over-styled and twee that you can’t see the garments.

    • http://profiles.google.com/shannonlstewart Shannon Stewart

      And one with natural hair!  Now, I’m not one of those people who think every woman of African descent should or must do a natural, but it’s pretty fabulous when done well:)

      • Anonymous

        I totally agree with you, though I think many would find a natural hairstyle suits them better (Viola Davis? Michelle Obama? Can you hear me, ladies?!?). That said, all black women don’t have the right texture hair to grow that super style!!

        • http://profiles.google.com/shannonlstewart Shannon Stewart

          Michelle Obama will not go natural until he’s out of the White House, I can promise you that.  Politicians wives don’t do that for a reason — it doesn’t play with voters.  Too many white people see the hair and have a Black Panther flashback in their subconscious. 

          Stupid, but true. 

          • Anonymous

            Oh, I know. But I still want her to give them the finger by being an even more beautiful version of herself! I’ve had these kinds of reactions myself, so I know there’s no way the American public would accept a black First Lady with her natural hair (unless that natural hair were straight, which could happen). Remember that cover of the New Yorker with Michelle Obama wearing camo fatigues and with a huge Afro? Yep.

      • Terence Ng

        AND her blackness isn’t exoticised! Finally!

      • http://twitter.com/bredalot Bridget Smith

        Man, I LOVE her hair. Every time I see a girl with hair like this, I’m so envious – it unfailingly looks effortless, stylish, and funky, which is the combination I like best. I’m sure it’s not as easy as it looks, but the effect is fantastic.

        • http://profiles.google.com/shannonlstewart Shannon Stewart

          I don’t know.  My mom had a sort of ‘fro back in the 70′s and she said it was the easiest style she’s ever worn.  Of course, her hair texture is a bit different from that of many women of color (being the color of paper and all — that’s where I got my glow in the dark skill) but very coarse, very dry, very thick, and very curly, with a kinky Z shape to the curl.  Hers was permed to help it hold the shape, and she said she loved it.

    • Anonymous

      You said it so well I’ll just give a hearty AMEN to your hallelujah.

  • Anonymous

    LOVE IT! Much better than some of the trying-to-outdo-another-designer-with-craziness designs that have flooded fashion lately. Also, I think Heidi Klum would look great in any of these looks. 

  • Sobaika Mirza

    Diggin’ the model. The clothes are pretty too.

  • Sobaika Mirza

    Diggin’ the model. The clothes are pretty too.

  • http://pulse.yahoo.com/_35OW6VJZLWTQDQHS4JLRTVC2JA Akumabunny

    So nice to see a beautiful woman with fierce, gorgeous, NATURAL hair!  Please fashion editors, more of this & less dangerous relaxers & damaging weaves.

    • Anonymous

      Amen.

  • http://pulse.yahoo.com/_35OW6VJZLWTQDQHS4JLRTVC2JA Akumabunny

    So nice to see a beautiful woman with fierce, gorgeous, NATURAL hair!  Please fashion editors, more of this & less dangerous relaxers & damaging weaves.

  • Sara__B

    The model is remarkably attractive and sells those outfits, but I’m not sure ordinary mortals can pull off so much fabric with so little structure. Now I want to see the collection in motion on the runway — hope I can find a video!

  • Sara__B

    The model is remarkably attractive and sells those outfits, but I’m not sure ordinary mortals can pull off so much fabric with so little structure. Now I want to see the collection in motion on the runway — hope I can find a video!

  • http://www.tomandorenzo.com Tom and Lorenzo

    FYI, the model is Julia Sarr-Jamois, the fashion editor for Wonderland magazine: http://www.wonderlandmagazine.com/

    • http://twitter.com/yankeefoxtrot Alex McGeagh

      Love that she’s pretty AND smart. Sweet!

  • http://www.tomandorenzo.com Tom and Lorenzo

    FYI, the model is Julia Sarr-Jamois, the fashion editor for Wonderland magazine: http://www.wonderlandmagazine.com/

  • Anonymous

    Very, very nice. That ice green gown is gorgeous.

  • Anonymous

    Very, very nice. That ice green gown is gorgeous.

  • MilaXX

    LOVE the model and her big ole afro and really like this collection despite being far to short and round to wear any of it.

  • MilaXX

    LOVE the model and her big ole afro and really like this collection despite being far to short and round to wear any of it.

    • Anonymous

      I’m 4’11″  can you just see me draped in those.  right, you wouldn’t see me so maybe not for every body type

  • Anonymous

    Oh my god, forget about the clothes – I want her hair!

  • Anonymous

    I would love to look like that model just for a day.

    Some of these clothes are very nice, but some look like expensive pajamas. My faves are the 4th and 5th looks.

  • http://pulse.yahoo.com/_3JSTXMWWVZN2QNP2UEKJMTWD7U Isabel

     I can’t wear shorts (like the last picture) at work. Boo Hoo. Love that ensemble.

    • http://profiles.google.com/shannonlstewart Shannon Stewart

      Not ever?  Like even dress shorts?

  • Allison Woods

    Enh.

  • Anonymous

    That last outfit looks like the model pulled it off the rack at Goodwill in three sizes too large for her.  Same goes for the grey tank top and yellow skirt(?) ensemble. 

  • https://profiles.google.com/104791269167429064986/ Judy S

    Lovely pictures. thanks.

  • http://beautyforrealgirls.blogspot.com/ accidental housewife

    Love the loose, flowy pants. Actually, I love everything except the shade of the mint green dress, and probably the shorts. It’s hard to tell because she’s sitting down, but I’m inclined to not like them. Short do not belong with jackets.

    The model’s a knock-out.

    • http://profiles.google.com/shannonlstewart Shannon Stewart

      If done VERY well, shorts can look great with a jacket.  But it must be well-designed and even more important, worn correctly.  Too many women try it as a look while still thinking “shorts and a jacket?”… you can’t be questioning your own choices while wearing them and have it look good.

  • Ceur -

    Love look no. 4 and no. 8. I’ve seen Julia at Hanneli’s blog several times and she is always gorgeous and stylish. And that hair!

  • Anonymous

    I know I am supposed to be looking at the clothes but I am mesmerized by the model.  And her hair.  My own hair is about 1/3 of the way where hers is. I strive.

  • Aisha Abdullah

    Damn, that model makes me miss my natural hair!

    • Anonymous

      You can always go back!

      • Anonymous

        I can imagine this model inspiring many women to go back, which would be a pretty fabulous thing.  Talk about a crowning glory!

  • Anonymous

    Thanks a lot. I was all prepared to like this collection until you brought up the Paltrow woman. Now I can’t get past that.  I love the model though.

  • http://twitter.com/stopENtalk Brittany Johnstone

    All of the pants they are belonging to me please!

  • Anonymous

    Clothes look baggy and a bit shapeless to me but the model is stunning :)

  • Anonymous

    Seeing this spread and model just makes me miss Nazri from PR Season 3 (I think) even more.  This model is gorgeous and all, but Nazri would have added a dash of FIERCE to the shots. Where for art thou, Nazri?!

  • Anonymous

    LOVE it! And want so much of it (I hope those maxi dresses are really long enough for me to wear, cause i intend to buy them)!! Also very happy to see the lovely model and her gorgeous hair! Though I’m not that surprised about the hair, one thing the fashion industry is usually good about is embracing the natural ‘do whenever they DO decide to use a model of color.

  • Anonymous

    I love the clothes and agree that they are suited to many body types – too bad they won’t make them over a size 10 becaue we larger women would love to get a chance to wear them.

    Also loving the natural hair.  Hope it comes back into style.

  • Anonymous

    Jammies?

  • Anonymous

    I love how she looks in the black pants, the yellow dress and the shorts suit. 

    • Anonymous

      Ugh, it makes me so sad/angry/frustrated that natural hair is seen as ‘unprofessional’. Quelle bullshit. (Directed at your employers, obviously, not at you.)

    • http://profiles.google.com/shannonlstewart Shannon Stewart

      Is it the style or the size that would get you fired?  Because I can sort of understand objecting to the size — if you’re in a particularly conservative profession, most hairstyles that make that much of a statement are a problem — but the style certainly should not be grounds for dismissal in any profession.

      • Anonymous

        That *shouldn’t* be, but it can be. Blacks often have to be very careful about our appearance; I’ve had coworkers say how “militant” I looked with braids, and that they liked it better when my hair was straight. People are threatened by many things that they may not admit as openly as that co-worker did.

  • Anonymous

    LOVE this and if ever there was a perfect model for a collection. Bravo!

  • http://twitter.com/krissiallisoni kristin allison

    this made a 10 hour work day bearable. god i love the colours

  • Anonymous

    “Think Gwenyth Paltrow”? Do I *have* to? I really really don’t want to…. :-(

  • Anonymous

    I love her hair. It’s like a magnificent halo.

  • http://profiles.google.com/phyllis.craine Phyllis Craine

    God I love her hair

  • Anonymous

    I LOVE this campaign. The model has an easy fierceness about her, her hair is to die and clothes aren’t bad either.

    • Anonymous

      “Easy fierceness” is a good way to put it!  She manages to convey both a down-to-earth sweetness AND that if she walked down the sidewalk pedestrians would part like the Red Sea.  Kind of a fascinating combo.

  • Anonymous

    Amazing model.  

  • Anonymous

    A great way to offset the simple and pretty clothes.  The model and styling really work here.  Nice!

  • Call me Bee

    Beautiful!  Nice to see soft, flowy clothes that look neither like nighties nor Anya-esque caftans. 

  • http://twitter.com/yankeefoxtrot Alex McGeagh

    None of these clothes would really suit me or my style but honestly, this model is working and selling the shit out of them and I could see these looking lovely on a lot of women (the only dislike of it I have is my inner “Girl, that ain’t your dress”-o-meter!) :) 

  • Anonymous

    The model is GORGEOUS.  Not feeling the clothes.

  • http://www.facebook.com/rosanna.mcguire Rosanna McGuire

    Major hair envy.

  • Anonymous

    Wow, that model is gorgeous!

  • http://angryfemur.tumblr.com Andrea Lane

    J’adore. That model is perfect for this campaign.

  • Anonymous

    OH MY GOD I LOVE HER HAIR!

    • http://twitter.com/DarthJaeda Jaeda Laurez

      I know! i’m coveting her hair for real!

  • Sweetvegan

    Who cares about the clothes? Love that model!

  • Anonymous

    The model is gorgeous but some of the clothes look like regular pajamas.

  • Anonymous

    Like. Some of it I could actually wear. More of it I *would* actually wear, if I had the money, based on past performance.

  • https://profiles.google.com/104791269167429064986/ Judy S

    I already commented (I think) but I woke up this morning still enjoying the thought of the pictures and wanted to add how pleasant it is to see an ad for clothing where what you see is a real woman (not a canvas for makeup artists/hair stylists, as in that one where the pretty girl was made up with weird colors, or the Mia W. one today) and the idea you come away with is about her life, not the cleverness of those who fixed her up to be photographed. It does make you, or anyway me, feel that the clothes would be great, because they would let you communicate with others, live socially, not just display yourself. This is what they should do when shooting celebrities in particular, if they actually want to convey the idea that the clothes are worth having.

    • Anonymous

      And isn’t it lovely that her beautiful mouth is Closed!  What a great campaign.  Congrats, Tibi!!

  • Anonymous

    I love to see a model who isn’t sullen.  What a pretty, positive woman.  Some of the clothes are nice but big swathes of material are not everybody’s friend.

  • Anonymous

    I like the unstructured, easy vibe and the model really communicates that too.  I like when a model’s looks and demeanor compliment the clothes and the feel rather than the standard bored/angry model face and posture.  She looks lovely, simple, fresh and still interesting.  That said, I probably couldn’t wear any of this.

  • Anonymous

    Who is that gorgeous model?  I’ve seen her before, but I can’t place her.  Anyone?  She is amazing, and she is showing these clothes to perfection.

    I love the photo styling and the cool post-modern feel of the pictures.  Love the clothes.  Would kill for the yellow pants.  

    • stylistk

      She is the 23 year old editor of Wonderland Magazine UK and has her own amazing style which would be no surprise as being a fashion editor.  Her name is Julia Sarr-Jamois.

  • Anonymous

    My first thought was, I want to BE her! Not sure if is the model, the clothes, the photography…..probably the combo. I want to stand around looking beautiful in my comfortable clothes in my uncluttered world.

  • http://www.facebook.com/profile.php?id=1596747014 Fatah Cooper

    I love julia star jamois

  • Anonymous

    The last look is my ideal summer outfit for work.  Love It!!

  • Anonymous

    Love it from tip to toe. 
    I’ve got too much thickness to make myself look so long and lean but I can definitely make my hair do that, and I’ve got the skin tone on lock so please pack me up one of each to go. :-) Some of these are perfect for my beach vacation next week. :-D

  • http://twitter.com/msjwatt Jennifer Wattley

    I really wish my natural hair was as lovely as hers… I have too much anglo in me to pull it off. ;)

  • Warmheartedgirl Seattle

    Lovely clothes, but that model’s expression runs the gamut from A to B.  Yawn.

  • Anonymous

    Love the styling

  • Anonymous

    beautiful clothes, and i’m not usually much of a minimalist.  the burning question is, who is that gorgeous model?

  • http://www.facebook.com/TheChangling Michelle Lucas

    Love//