Mia Wasikowska for Miu Miu

Posted on January 23, 2012

An almost unrecognizable Mia Wasikowska poses for photographer David Sims for the Miu Miu Spring 2012 ad campaign.

 

We like this a lot better than the last Miu Miu campaign we looked at; the one with Hailee Steinfeld. These are bright and colorful, and if we were flipping through a magazine, we’d stop on these pictures. We don’t really love the styling, but then again, this is ad campaign styling, which has a separate set of rules, most of which can be boiled down to “Get as much product in the picture as you can.”  She’s far better suited to the clothes than Hailee was and she looks pretty striking here, but this isn’t the best use of her looks, we think. She’s got one of those old-fashioned, romantic faces that look better with very little makeup (or the appearance of such). Probably wouldn’t have worked in an ad campaign, though. They clearly wanted high-impact images and she’s helping to serve that up.

 

[Photo Credit: miumiu.com]

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