Madonna’s Truth or Dare Fragrance Ad

Posted on January 03, 2012

Oh come ON, Madge!

Madonna wearing nothing but Fred Leighton jewelry for her new fragrance ad campaign.

 

What is the thinking behind this CGI masterpiece? “I’m one of the most photographed women ever, so let’s photoshop the hell out of my face, which is among the most recognized in the world?” Is THAT it? Girl, the jig is up. There’s no one left on the planet who thinks your face looks like this. Unless they’ve been in a coma since 1990 and just woke up.

Whenever we see a star so photoshopped that she’s essentially a special effect, we call that a Gollum. “Oh look. Another Gollum.”

 

[Image Credit: thefashionspot.com]

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  • Anonymous

    This must be the “dare” part since it isn’t the truth …

    • http://www.facebook.com/people/judi-townsend/578042503 judi townsend

      LOL – great point! 

  • Anonymous

    Great day. How old is Madge these days?

    • Anonymous

      She is 53. I know because we were born in the same year. And she is quickly sliding into the Joan Rivers school of having too much plastic surgery.

      • Leslie Kim

        i believe she has plastic surgery older than her boyfriend, no?

  • http://www.facebook.com/profile.php?id=11518328 Kim Sheehan

    I love Madonna, but couldn’t she (and the company) think of a better name for the product?

    • Anonymous

      Right? Like Miley Cirus’ fragrance could be named that.

      It’s also bad marketing, because she could have launched “truth” and in a year or so “dare” and babble about how important these two elements are in her life and blah blah.

      • http://beautyforrealgirls.blogspot.com/ accidental housewife

        Heh. You have the standard Madonna interview/sound bite down pat. That’s hilarious.

    • Anonymous

      she’s got to get the madonna cross in, i guess, and truth or dare has been passing for her version of moment of crisis for decades now — my sister calls her “matrona” and i laugh now every time although i will always have a soft spot for the material girl

    • http://www.facebook.com/people/Angelica-Smith-Mertens/150401222 Angelica Smith Mertens

      Yeah, “Like A Prayer” perfume…The CGI is like a prayer for her face….

    • Anonymous

      I know, right?

      Actually, I think practically every mainstream perfume out there has bad and/or boring names. But then again, my favorite fragrance is called Kuiper Belt Objects Unite in Vengeance, so what do I know?

  • Anonymous

    that’s just creepy.

  • Anonymous

    The fact that she’s just NOW releasing a fragrance called “Truth or Dare” makes me think that *she* has been in a coma since the 1990s…

    • http://www.facebook.com/charlotte.horseman Charlotte Horseman

      You are totally right – nailed it.  Who wants to wear this now? 

  • http://profiles.google.com/sara.e.munoz Sara Munoz

    Oh, she’s back to wearing crosses. Also, “Truth or Dare”? Really, Madonna? She is REALLY stubborn about this aging bit, isn’t she?

  • J Dreesen

    “I dare you to make out with your CGI self while wearing nothing but Fred Leighton jewelry.”

  • Anonymous

    I just had one of the worst nights of my life (hyperbole!), so a Lord of the Rings reference is about the only thing I can imagine that could make me smile. I cannot thank you two enough for that.

    • Anonymous

      Hope it gets better!

      • Anonymous

        Thanks! And I’m a Berkeley girl too. :)

  • http://www.facebook.com/people/Lela-Loving-Lichtenstein/1593554570 Lela Loving Lichtenstein

    A good campaigning strategy, really. They want you to consider their product to be precious, right?

    • Anonymous

      I’m not sure, but I think the precious that got away was Madonna’s youth and beauty.

  • http://twitter.com/RzYoung RzYoung

    This makes me feel really sad. Are you sure this isn’t just an old photo?! It totally looks 90s. I just feel so sad for her cos it must be awful to constantly not accept your own changing face :(

    • Anonymous

      As an aging kitten (forget, please, the oxymoron), it’s not fun to see the wrinkles and blotches developing, and I can see where, with unlimited money and public pressure, she’d be tempted to nip, tuck and whittle.  I’ve reached peace for myself (well, with a few hisses here and there), but I also love Dolly Parton saying “if it’s saggin’, baggin’ or draggin’, I’m gonna get it nipped.”

      • Anonymous

         Ah, being overweight and older finally pays off! 

        I had acne (that I’ve always contended was from hormones) which is mostly cleared up – finally – since I have been approaching menopause.  And being overweight means I have some fat in my face filling in potential wrinkles!

        So FINALLY a small window where not being a skinny celeb (my own age or younger) pays off… a little!

      • Anonymous

        Re: Dolly Parton-as much as i enjoy her, she’s now got that look of having had the face nipped/tucked one too many times, which for me is a tad sad.  Whatever, as long as she can sing!

  • Anonymous

    The whole “I’m making out with myself vibe” is also a little creepy.  I know she loves herself a lot, but really…

    • Sobaika Mirza

      It looks like the adverts for Ringer. About the same budget too.

    • Anonymous

      It also adds another similarity to Gollum, talking himself into stuff while Frodo and Sam are asleep…

  • http://twitter.com/jennawaterford Jennifer Ford

    Did this ad fall through a wormhole from 1991?

  • Anonymous

    It’s a bit Sunset Boulevard, isn’t it? I think all this plasticphotoshopsurgery stuff doesn’t help her: She actually looks older than her age, not younger. 

    But all the special effects aside, Madonna has never struck me as someone I’d want to smell like.

    –GothamTomato

    • http://profiles.google.com/denise.alden Denise Alden

      “But all the special effects aside, Madonna has never struck me as someone I’d want to smell like.”

      That’s for damn sure!

  • http://www.facebook.com/people/Jessica-TallGirl-Freeman/1043623567 Jessica TallGirl Freeman

    This looks like a scan from my old crappy scanner…looks grainy and out of focus.  

  • Anonymous

    Love Me, Love My Doll.

  • Judy_J

    Dorian Grey.

  • http://twitter.com/susanpcollier Susan Collier

    Ha! Now that La Liz is dead, the White Diamonds perfume ad filter can be used on Madonna. “These always gave me luck.”

    • http://profiles.google.com/sara.e.munoz Sara Munoz

      HAHAHAHAHAHA!!!!!!!!!!!! Nailed it. :)

  • Anonymous

    Sad, desperate and icky. An advertising trifecta.

  • Anna Maria Diamanti

    Maybe it’s not photoshop. Maybe they used photos of her from 1990/1. May as well since she’s signalling she’s stuck in those years with the name of this fragrance.

    Seriously, this looks like a page from a photo spread she did to promote Dick Tracy or the Blond Ambition Tour.

    • Anonymous

      Nope, the way her upper eyelid finishes in the eye socket and the browbone (is that the name?) starts is pure plastic surgery. They do it so you won’t end up with “chinese eyes” (not being chinese), you know, as if pulling your face from the sides.

      Julia Roberts has this effect as well. You can see that her browbone area sags waaay more over the upper eyelid in older pictures. Hell, I’m 32 and when I open my eyes my upper lid touches the skin on top.   

  • Anonymous

    Still, she is a big girl and can do whatever the hell she wants.  She proved to be a smart businesswoman when she was riding the wave of Big Stardom such that she didn’t end up having to sell her mansion to pay taxes or anything.   I am given to understand that she’s an incredibly hard worker and a consummate professional.  Therefore, while it’s unlikely I would purchase her fragrance (I love my Chanel and won’t change), I’m tipping my 1980s pork pie hat to her this morning.  Go Madge.

  • Anonymous

    Truth or Scare!!!

  • Sarah Renshaw

    She’ll NEVER let go. She’s gonna fight it all the way. 

  • Anonymous

    1990′s Madonna? She had more lines on her face when she did Lucky Star http://madonna58.lacoctelera.net/post/2009/03/03/vdxzvdazza Than she had here.

    • Ozski

      How I miss her original Roman nose!

    • Anonymous

      God, you’re right! In the Lucky Star days she actually had a little furrow between the brows (and a much larger nose?).

    • mosesposes

      Thanks for posting this link!  Side by side the difference is really drastic.

  • MilaXX

    I wish she had left a few wrinkles and gone for sexy older woman like Catherine Deneuve. Sadly Madonna won’t ever do that. I just hope she doesn’t do more plastic surgery and end up with a really distorted face.

  • Anonymous

    I firmly believe that IS a shot of her from the 90s looking at us, and a Gollum in profile.

  • Anonymous

    I think Mimi’s retoucher has officially been converted to the dark side.  From now on…he’s Madonna’s retoucher.

  • Anonymous

    She is, however, ready for her closeup, Mr. DeMille.

    • Anonymous

      Ha, didn’t see this before I posted!

  • Anonymous

    Didn’t you hear me???  I am so sick and tired of this woman, I could scream.
    Please put her away….

  • Anonymous

    Her use of a crucifix is really played out. I didn’t find it intriguing or provocative  when she was in her heyday and I certainly don’t now. 

  • Anonymous

    I really see her as the mother to the Olsen twins in some weird Sunset Boulevard/Whatever Happened to Baby Jane black-and-white over-the-top campy picture.

  • Call me Bee

    Ya know what, Madge?  No one cares anymore. 

  • Ozski

    Am I the only person who thinks that bottle resembles a maxi-pad?

    • Judy_J

      You’re right!  Now all I see is an Always pad.

    • Anonymous

      golden vibrator in its little felt cover.

    • http://profiles.google.com/sara.e.munoz Sara Munoz

      Looks like the cheap kind you get from a vending machine. Bawahahahaha!!!!

  • Anonymous

    I love that term “Gollum” for overphotoshopping — perfect. Every magazine cover now has a Gollum, which is really unfortunate because the women they profile are naturally beautiful and interesting (think: Meryl Streep) that CGI is gilding the lily. I wonder why editors bother to use celebs at all, when they can now take any woman in America and with a few keystrokes turn her into cyborg beauty.

    • Anonymous

      Exactly. Why use models if you can click your way into one?  Guess that “Simone” movie is becoming more real by the minute.  

  • http://pulse.yahoo.com/_UIKJYQXZ43WGGQJTKBNYRUKYOA Ellie

    To me she does not look like her early 90′s self.  Maybe the skin, since it’s washed and smoothed-out to within an inch of her life.  The contours and longer proportions of her face say 53-year old woman to me.   To bad, I’ve seen plenty of sexy, beautiful women who are her age.   I can’t judge her for hanging on to youth, but it’s disappointing.  Respect yourself!

  • Anonymous

    I dunno – these days she looks like Gollum without the photoshopping.

  • http://www.facebook.com/thelonglostbrother Zizo Marabouch

    Looks more like Sharon Stone.

  • http://www.facebook.com/profile.php?id=1325734955 Robin K. Osterberg

    why am I thinking of the Liz Taylor perfumes… bet it sells great at Wal-mart….

  • http://pulse.yahoo.com/_JSGAZPEESHQT47ATH55GNOHHBY Erin

    Mmmm, the sweet smell of clinging (unsuccessfully) to relevance.  Give it up and get a hobby, Madge.

  • http://www.facebook.com/people/judi-townsend/578042503 judi townsend

    Since Madonna was on the forefront of breaking so many social taboo’s when she was in her heyday, I kinda hoped she be more forward thinking about aging. Instead she is stuck in the past  - from her young boy toys, wearing crosses (even though she is practicing Kaballah now) and even her fragrance name is from the past.

    Thank you Meryl Streep, Helen Mirrin and Judi Densche for showing us the women can be beautiful, powerful, marketable AND have wrinkles. 

    • Anonymous

      woman never really broke a taboo in her life.
      all she did is whatever was gonna make people look at me look at me look at mememememe. oh, & what she thought would make guys think she was hot. but much much more of the former. if yr looking for depth & conviction, for heavens sake, look elsewhere.
      is embracing her aging going to accomplish either of the above? no? then why would she do it?

  • Anonymous

    oh god, “Gollum” – just spat out my salad!

  • http://twitter.com/delysia_lafosse Delysia LaFosse

    LOL. Reminds me of Liz Lemon on 30 Rock trying to convince Jenna to embrace her age: ‘…or do you want to be Madonna, clinging to her youth with her Gollum arms’ (or, you know, something to that effect).

  • Anonymous

    Bwahahahah!

    But really, she makes me sad. Not for her, she’s rich and hard working and if she doesn’t like her life she can change it.  But sad for what she used to stand for to some of us & how she’s been revealing as she ages that it was no more than bravado. In her heart, she really didn’t believe that who and what she is/was is good enough.  When she’s in her 70′s I now expect a Fonda-esque memoir in which she reveals her drive was always centered in self-criticism (if not loathing) and insecurity and tells us all about the therapy and spiritual practices that Showed Her the Light. And how self-accepting her most recent surgery really is.

  • Anonymous

    They even appear to have Gollum’d a little cleft into her chin!  It’s certainly not there in other pictures of late.  And there’s a weird difference between her left eyebrow in the profile pic vs. the straight-on pic.

  • Anonymous

    LOL, so sad.  I am sure she would look beautiful if she let herself age naturally.  

  • Anonymous

    Judging by the name of the fragrance, maybe this is an ad campaign from the early 1990s that someone forgot to run? Otherwise, it’s kinda irrelevant.

  • Laura Valentine

    is it creeping anyone else out that it’s meant to look like she’s up against a mirror, but the mirror is reflecting a slightly different pose? just me then? 

  • margaret meyers

    The profile photo could just as well be of Jennifer Lopez.

  • Anonymous

    Ooooh, the kittens are bitter today!

  • http://twitter.com/CantResistCody Loading…

    TRUTH: her face isn’t this flawless, but she DARES anyone to call her out on it! 

  • Anonymous

    Oh, her again.  I wonder about women who can’t step back and let their daughters grab the publicity, ad campaigns and projects geared to the young, pretty and ephemeral.  I look at actresses and artists who’s work and public image has matured along with them and they tend to actually achieve a bit of wisdom and hit the knife much lighter and seem happier for it.  Their projects also seem to be less ego-centric.  This is kind of pathetic.  What can possibly be more ego-centric than a ad campaign comprised of you looking in the mirror using memes from your hey day 20 years ago?

  • Amy Munson

    I think she like the idea of making out with herself.

  • http://www.facebook.com/profile.php?id=100001998855370 Fatima Siddique

    Aside from the excessive air brushing, this photograph is weirdly honest given the way she’s lustily looking at her own reflection.

  • Anonymous

    I love the Gollum!

  • http://www.facebook.com/people/Heather-McIlrath/673340132 Heather McIlrath

    stealing the gollum line! that shit is hilarious!

  • Anonymous

    I love the photo. I don’t think it has to necessarily represent Madonna as she is now, but just her eternal magnificence. To me it captures not just in a moment in time, but at all her moments. The product name is utterly shit though.

  • Anonymous

    The picture on the right reminds me of Willem Dafoe in the first Spiderman movie.

  • Anonymous

    Why?  She’s not even relevant anymore.
     
    She is still A-List but no one is tripping over himself to know Madonna breaking news.
     
    Oh girl…I had high hopes you would age gracefully and fiercely like Carmen Dell’Orefice.  How awesome would that be?.

  • Anonymous

    No pixel left untouched.