Kate Hudson for Ann Taylor

Posted on January 19, 2012

So Kate Hudson is the face of the Ann Taylor Spring 2012 ad campaign in a bid to freshen up the brand.

“As a young girl, I looked up to the sophisticated style of Ann Taylor,” said Hudson, “so it’s been very cool to see how the brand has evolved to meet the changing needs of modern women.”

“Kate is a dynamic woman who truly embodies the new Ann Taylor,” said Kristen Dykstra, senior vice-president of brand marketing for the Ann Taylor division of Ann Inc. “While she is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style.”

She’s not the gal we think of when we think of the Ann Taylor style, but there are worse choices and besides, she’s modeling some cute dresses in the pictures. As devoted uncles, brothers, sons, cousins, nephews, brothers-in-law and bloggers, our only question is this: They really couldn’t take better pictures than this? Because we’ve seen her looking much prettier.

 

 

In fact, she does look much prettier in the “behind the scenes” shots:

Which we realize are only slightly less directed than the “official” shots. Obviously we’re not saying she looks ugly, but those really aren’t very good pictures of her.

Cute outfits, though. Except for that white fringed thing.

[Photo Credit: Tom Munro for anntaylor.com]

    • Anonymous

      The first picture looks like she has a headache and is on Xanax at the same time.

      • Wrenaria

        I had the headache impression as well.

    • http://www.facebook.com/profile.php?id=49702581 Susan Bullard Mayer

      I could see her wearing LOFT but not Ann Taylor.

      • Anonymous

        That’s my thinking too.

    • Anonymous

      Odd. These photos give the impression that a 3/4-reclined position is the only acceptable way to sit in Ann Taylor clothing.

      • Anonymous

        I was just about to say that she looks like she’s physically unable to sit up. She needs their help, and they’re just taking pictures. sad.

      • http://twitter.com/ryenerman rynerman

        Was also wondering why she was flopped over in all photos.  Bizarre.

      • http://twitter.com/rgmx Mercy

        Indeed… the second shot is particularly strained.  Looks like the Xanax hasn’t kicked in yet.

    • Anonymous

      It looks like they snapped the picture as she was beginning her pose or as she relaxed her pose, rather than during. 

    • Anonymous

      I always thought of her style as more boho than tailored, so the Ann Taylor connection is weird to me. Agree with your points on which shots work and which don’t. That first one is really funny. I haven’t even thought about Ann Taylor in a long time, so I guess this campaign is working.

    • Anonymous

      Yes, I’m sure that as the daughter of a movie star she looked up to the sophistication of Ann Taylor’s fashions, not the high-priced designer ones she’d have had access to.

    • Anonymous

      That shot with the white fringy top is the only one where she looks cute. Speaking of which, what did I do with my old go-go boots.

    • Anonymous

      “As a young girl, I’d never heard of Ann Taylor because my mom is a movie star and could afford designer clothes,” said Hudson. “So it was really weird that Ann Taylor asked me to be their spokesmodel, considering I normally only go out in Stella McCartney. But they’re paying me a shit ton to pretend I actually wear this crap. Cool!”

      • Anonymous

        It there a retweet button for this comment. Right on…

    • Anonymous

      She’s as dull as dishwater.  Almost Famous the highpoint for her.  Funny your riff on actress mother daughter philanthropist etc … Please … I tend to think of her as the person who broke Owen Wilson’s heart.  Yuck.

      • Anonymous

        Rent “Le Divorce” by Merchant/Ivory.  She more than holds her own in an amazing ensemble cast including Glenn Close, Stockard Channing, Matthew Modine, Sam Waterston, Bebe Neuwirth, and a host of other fabulous talents.  I think she very talented but has not always picked the best roles to show it off.  She was also one of (the very few) highlights in “NINE”.  Totally brought it….

    • Anonymous

      Now I know what Jayma Mays would look like blonde. I never understood Kate Hudson’s appeal but once I saw her at a concert and she was completely, radiantly beautiful. Somehow it doesn’t translate to the screen and to me she usually looks like the actual (not aspirational) girl-next-door. 

      • Anonymous

        Jayma Mays would have made much more sense in this campaign (see pattyw’s comment above, which seems exactly right).

    • Anonymous

      She’s a dead ringer for Debbie Jellinsky in here. All she’s missing is a dynamite candle and a lighter.

    • http://profiles.google.com/misslauraschultz Laura Schultz

      “As a young girl, I looked up to the sophisticated style of Ann Taylor,” 
      I’m betting that’s an utter lie. 

      • http://www.facebook.com/people/Jessica-TallGirl-Freeman/1043623567 Jessica TallGirl Freeman

        Yea, her bohemian way of dressing, plus Goldie Hawn being her mother, makes me believe that was total BS.  She’s got to earn that paycheck though.

    • Anonymous

      In the first picture, is the detail around her neck a necklace or part of the dress? It’s the only thing I really like here.

    • Anonymous

      She’s looking like Blake Lively in some of these pictures.

      I like Ann Taylor, and don’t see her as a good fit.  The only thing I like about her as their spokesmodel is that I always like seeing fellow flat-chested women being presented as attractive.

      • Anonymous

        Alas, she isn’t anymore. She got implants a while back.  This may sound seriously cranky and sanctimonious but I’m really glad I’m not a young girl anymore. Between photoshopping and plastic surgery the pressure to be perfect must be overwhelming.

        • MilaXX

          She did get implants but she didn’t go crazy with them She’s a B maybe C cup at most.

          • Anonymous

            Oh I know, that’s true. And I think she does look nice.

            Again I am being an exceptional cranky-pants this morning but I really feel like we are a generation that failed its daughters. We went from burning our bras to filling them with silicone.

            • Presumptuous Insect

              Right on, my sista.

            • http://twitter.com/aStudiobytheSea Jody Lee

              Leaving Keira Knightley to lead the charge for flat chested actresses.  Plus, I just read those artificial boobies don’t last forever.  A gal getting it done in her twenties can look forward to going back under the knife 4 or 5 times, according to a NY Mag plastic surgeon.

            • Anonymous

              I agree. Somewhere along the way “empowerment” became the Spice Girls singing “Tell you what I want, what I really really want.” How did that happen??? If you believe the messages our culture sends, young women have to be brilliant, look like a Marvel Comics super heroine (big fake boobs and all), and have sex only by way of “friends with benefits.”

              More importantly, why, oh why, do we women buy into it when we are told we are not good enough?

            • Anonymous

              Yes, exactly. Worded much better than I did.

          • Anonymous

            I’m sad she felt the need to get implants at all. I was never into celebrities in my teens, but I did look up to her for being beautiful without being busty. 

        • Anonymous

          Aw, dang.  Well I still I have Claire Danes and Selma Blair in my club.  (Right???)

        • Anonymous

          I am 21 and fairly flat chested and though I am hyper aware of how ridiculous and manipulative the media is when it comes to the female figure, I still get severe bouts of insecurity. I blame Victoria’s Secret above all. They pretty much advertise that you are not a sexy woman unless you are Ms. Boobs Galore. The worst offender is that bra that makes you look 2 cup sizes bigger. Not all of us want to lie about our bodies to please the shallow men in the world.

          • charlotte

            Same here! I appreciate your comment.

          • Anonymous

            But if you are truly a biologically (as opposed to surgically augmented) Ms. Boobs Galore (as I am) Victoria’s Secrets has NOTHING that will fit!!! I guess they are more into creating the illusion than managing the reality…..

            • Anonymous

              Victoria’s Secret blows. :(

    • Allyson Wells


      As devoted uncles, brothers, sons, cousins, nephews, brothers-in-law and bloggers,”
      So funny! You guys make me smile every day :) 

    • sweetlilvoice

      I often buy Ann Taylor clothes at my local Goodwill, the joys of living in a college town where kids constantly donate what their parents bought them. I agree with you gentlemen-I wouldn’t even recognize her in the ads. I do like the bright green/yellow dress though.

      • Anonymous

        I’m glad I’m not the only one–I have a closet full of thrifted Ann Taylor, J. Crew, and Banana Republic for wearing to work. They’re not very exciting, but as I’m not supposed to be a fashion plate in the office, there’s nothing wrong with them.

    • http://asskickingadviser.com/ Ass Kicking Adviser

      My 70-year-old mother shops at Ann Taylor. The ‘white fringed thing’ is the only thing that would even begin to tempt me back in there.

      • http://pulse.yahoo.com/_2CNDPMVO4W23R5TVC2QMTJ5BZE Heather

        Funny, whenever I see fringed garments I think, “My cat would attack me if I wore that.”

    • MilaXX

      Maybe if they took some of the vaseline off the lens the official pics would look better.

    • Anonymous

      Bad pictures for Bad outfits. I’m in my 40′s and I never shop there-too old and fuddy duddy

    • http://www.facebook.com/profile.php?id=1303837450 Lauren Dorsee Dillon

      She’s one of those celebrities who I cannot stand even though I have no good explanation as to why.

      • Anonymous

        Same here.  She just seems vapid and innocuous, and her appearance on the Rachel Zoe Project did nothing to change my mind. 

    • http://profiles.google.com/anplica Anplica Fiore

      Too much harsh backlight.  

    • Anonymous

      As a 42 year old, I shop Ann Taylor and LOFT all the time for my business clothes.  They work for me.  I own at least a dozen of their business slacks and a lot of the LOFT tops.  I love their stuff.  And I don’t think they’re fuddy duddy at all, at least not for a DC Metro business worker.

      • Anonymous

        I’m 28 and I buy clothes from LOFT, though mostly for work. I don’t think they are fuddy-duddy at all. Certainly not something to wear for a night at the bar, but I’m assuming that’s not their demographic anyway.

      • Anonymous

        I agree with you and this is why I think she’s a good choice for their “new face”. People automatically assume that Ann Taylor is fuddy duddy because their brand is marketed toward the career-minded woman, so a woman like her is a good choice in inject a little youth into their image. She’s young but not TOO young and her image is sort of casual and carefree. I just don’t like the official pictures because why get someone with a “radiant smile, joie de vivre, etc.” if the photos aren’t going to reflect any of that?

      • Anonymous

        Did you see that Washington Post article about how Ann Taylor outfits all of DC’s middle management?  As someone who did some serious damage during last weekend’s sale, I would have to agree. :)

    • emily mcginnis

      i guess i’m a fuddy duddy at 36. i do shop there for some of my things. yes, some of their clothing does skew older, but you can also find some nice pieces in there as well. and, i’m being honest here, it’s more in my budget (when on sale) versus designer clothing. i’ll admit it, i’m a gap/loft/banana republic/j.crew shopper. most people i know can’t afford designer things. 

      but Kate Hudson doesn’t strike me as “Ann Taylor” at all. Demi Moore didn’t strike me as the type either, but at least she fit it a little bit better. 

      • http://pulse.yahoo.com/_EDI2DLE7DE3YPW2ONIHBWOVHMA ecallaw

        I don’t think of myself as a fuddy-duddy either, and i like Ann Taylor a lot.  I don’t think of the clothes as old, I think of them as professional.  It’s definitely not what I would wear on a Friday night, but I feel pretty and classy in Ann Taylor clothes.  I’m a fan of J.Crew and Banana Republic as well.

      • http://modernretrowoman.com DrJulieAnn

        Your comment about their clothing skewing older made me smile.  About 10 years ago, anything that I didn’t sew up for myself was purchased from Ann Taylor.  I loved them and they were perfect for this 40-something professor.  But then I abandoned AT about 8 years ago because suddenly, it seemed, they were trending for younger career woman. 

        It’s all perspective, I guess :)

    • http://profiles.google.com/sara.e.munoz Sara Munoz

      “As a mother, entertainer, and woman… it is important for me to be able to lounge wearing …. wait, who is this for again?”

    • Anonymous

      All shots leaning on a couch.  That’s just lazy.

    • http://www.facebook.com/people/Jessica-TallGirl-Freeman/1043623567 Jessica TallGirl Freeman

      Theme for said shoot “lean on furniture in pretty clothes”…WTF? Is she very tired?

    • Anonymous

      As a devoted daughter, girlfriend, half-sister, godmother and catmother, I approve of the choice, but agree with TLo that these are not the best pictures of her.  

    • Anonymous

      can she not stand up in any of those outfits?

    • marilyn

      I think she looks fine, but the clothes are horrible.  They look like home sewing.   The colors are mostly bad for her too. The yellow and beige particularly. She is too good for them.

    • Anonymous

      Maybe they have toned her down to seem more approachable?

    • Presumptuous Insect

      I have an irrational loathing for this product of nepotism. No great talent, dull, average looks. She is taking up space in the spotlight that someone who is more talented and original should have. 

      • Anonymous

        Loathing nepotism is not at all irrational. ;)

    • http://twitter.com/herong Heron

      Why so much leaning? Ann Taylor: For women who don’t need to sit up straight. 

    • http://pulse.yahoo.com/_EDI2DLE7DE3YPW2ONIHBWOVHMA ecallaw

      She is the opposite of what I think of when I think of Ann Taylor.  Ridiculous.

    • Anonymous

      She seems like an odd choice for Ann Taylor, but the pictures are OK. She usually looks a little dim and here she kind of looks unlike herself.

    • R. L.

      The official photos look washed out.

    • Anonymous

      Why is she sitting in the chair like that? Is she injured?  ;)

    • Anonymous

      Why do they have her laying down in every photo?  Is she ill?  Does she look better at a 45 degree angle?

    • http://twitter.com/mellafe natalia h

      Next time I’m on a couch, I’m totally putting on an Ann Taylor outfit.

    • Anonymous

      Kate Hudson in upper middle class mom drag. Creepy.

    • Anonymous

      The thing is, she’s so incompatible with the brand, and she looks so obviously uncomfortable/not her in those clothes, that this might actually work against them in a rebranding effort, instead of for them.

    • Anonymous

      “While she is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style.”

      I just think that heartfelt testimonial is worth repeating.

    • Anonymous

      Very bad match of brand and celebrity. The make-up job is scary: they’ve blushed and eyebrow-penciled her to death. None of that sunny California girl Boho thing that is the essence of her charm is evident. It’s as though Kate Hudson fell in love with a corporate banker, moved to Greenwich, Connecticut and got Stepfordized. That’s why she can’t sit up straight: it’s a result of the lobotomy.

    • Anonymous

      I don’t know, I think they are good pictures of her and that is probably what she really looks like (rather than some photoshopped to death version). True, can’t imagine her wearing Ann Taylor (something that I would wear, for heaven’s sake), but none the less, I think that the pictures are attractive and not bad, not sure why you think they are not good pictures of her???

    • http://pulse.yahoo.com/_2ZGSQMHRCO7LAIOWG2HD74V6XU Marcie Dreyfuss

      She looks like a blonde Rachel Weisz in some of them (I love Rachel Weisz) but seriously, she looks pretty synthetic,photoshopped and ‘worked on’. Did she have something done to her face?

    • Anonymous

      Why is she lying down in all of those pictures?  Does Ann Taylor clothing make one incapable of being upright?

    • http://twitter.com/sockandaphone Gaby

      ever since she starting dating my favorite person ever (MATT BELLAMY!) i just love her so much more. shes pretty. but yeah those official shots are not that great :(

    • Anonymous

      Wow. She could sue. LOL These are not good pix at all

    • http://twitter.com/annageletka Anna Geletka

      Until I started to work for Ann Taylor I had no idea they had such cute, young stuff. I worked there for about a year. For the people whose 70 year old mothers shop there – we had those women wander in from time to time but most left grumpy and empty handed. We always had a sweater set or two in the store for that demographic, but for the most part the clothes were pretty much on trend. And I love their jeans.

    • Anonymous

      fake smiles!