It’s a Brad, Brad World

Posted on January 03, 2012

We have to wonder what the thinking was behind the development of this series. When it was announced, we thought it was a no-brainer. Brad was the wildly telegenic, funny, and stylish assistant to Rachel Zoe in her styling empire and on her own reality show. In a lot of ways he was the breakout character and, in our eyes at least, tended to overshadow the show’s star. So, yeah; a Brad Goreski reality series seems almost like an inevitability. We just weren’t prepared for it being such a disappointment.

We should preface this by saying that we firmly believe almost all reality shows need a couple episodes to find their footing, so what we saw last night may not be indicative of the series as a whole. But then you have to figure that any decent show creator would ensure that the strongest material comes flying out of the gate first and if what we saw last night was the strongest material then this show’s in trouble.

Probably our biggest issue with the show is that it’s practically a shot-for-shot remake of a typical Rachel Zoe Project episode. In fact, Brad sounded so eerily like Rachel when discussing his clients and projects -right down to the weary style of talking, clipped phrases and looking up when trying to come up with a word – that we were a bit put off by it. He didn’t talk like her when he worked for her, so why is he trying so hard to sound like her now? And “assistant drama,” Brad? Really? We guess  there was supposed to be some irony in watching Brad stress out over an underling not doing her work correctly, but it just came off like RZP B-roll. We would have thought this show would be developed along Brad’s extremely likeable on-camera personality, but it seems to have been developed along these lines: “Rachel Zoe Project, but gayer and low rent!”

Playing the part of Rodger to Brad’s Rachel is Brad’s “boyfriend of ten years” (We think you can call him your husband or partner by now, Brad), whose name we can’t remember. That’s probably fine; the guy gave the distinct impression that he didn’t want anyone to remember his name or that he appeared on this show. To be honest, it was a little bit disconcerting. You rarely find someone on reality television who’s so disdainful of reality television. And hey, we don’t blame the guy for finding the whole thing a little humiliating, but once you sign on, you better give it your all or you just come across like a humorless prig.

On a related note, despite the attempts to make us believe it, we didn’t find any of the “tension” between these two to be anything more than typical married couple moodiness. We suppose much will be made of boyfriend’s rather cavalier attitude toward Brad’s career struggles, but we got the distinct impression it’s all for the cameras.

And not to get all political on yo’ asses, but given the current mood in America, is this really the time to watch someone shedding tears over their career mobility while living in a gorgeously appointed house? We’re a little surprised that Brad seems to have so little going on in his career right now, but we gather that will be the story arc for the season: from struggling to successful. Expect a major job for the season finale. Then again, watching a stylist stress out over lack of career prospects in the same episode where he’s dressing two celebrities in couture for the Met Ball doesn’t quite scan. And ultimately, we think that’s why the show failed: It really doesn’t seem to know what it’s about. If it is just The Rachel Zoe Project with more penises, then we wonder if that’s enough for an audience. And it it’s “watch a struggling stylist come into his own,” then it’s a bit hard to swallow when “struggling” is defined as someone who supplies Atelier Versace gowns to stars.

To be fair, the one thing about this show that’ll keep us coming back is the menswear aspect of it, which really could set it apart from RZP. The high point of the episode was watching him dress male models for a shoot. More of that and the show will have its own identity.


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  • Anonymous

    it was indeed a big disappointment.  I will tune in a couple more times so let’s hope it picks up. And the RZ impersonations were weird and uncomfortable.  Cute dogs.

    • Prakasha Capen

      The dogs were my favorite part of the episode. C’mon, Brad World, you can do better than this.

  • Anonymous

    I liked it lol. I missed Brad! He’s adorable and I found the episode entertaining for a new episode.

  • I was rather “feh” about it all and changed the channel.  I also noticed the Rachel-isms which was odd because of the comment of “I’m not going to address the comments” even though that’s exactly what he did.

  • Anonymous

    Have to agree with TLo, I wanted to love the show, but it all just seemed so contrived.  Brad has always played for the cameras, but this time, I didn’t find it endearing.  And his Real Housewiveslike delusion that he is the cutest and most amazing thing since sliced bread doesn’t help matters.  And how exactly did Brad afford to go to Mykonos 10 years ago?  If he’s “struggling” now, he had to really be struggling then.  And struggling people don’t go to Greece for vaca.  Odd.  Found Brad’s bf kinda refreshing though.

    • r0ckmypants

      Struggling people don’t go on vacation? Tell that to every college student on spring break.

      • Anonymous

        Sorry, struggling students do not go to Mykonos.  They go to Ft. Lauderdale.

        •  I went to Paris and I went with my Tax Refund. I’m also a broke college student.

    • Anonymous

      Greece is well known to be a great vacation spot where you don’t have to spend a lot of money. Especially 10 years ago.

      • Anonymous

        I’ve been to Greece, I’m well aware.  But, most struggling students don’t have money to spend on plane tickets, hotels and restaurants, no matter how “inexpensive.”  When I was a student, I could barely afford a week at the beach one state away.

        • Anonymous

          Sometimes college students are very resourceful.  My college student daughter has managed to travel to England, Paris and numerous states in the US, all on her own dime and her lowly paying part-time retail job. They just know how to eat cheaply, stay in hostels, etc.

          • Anonymous

            I’m just like jblaked, but I know someone who lived in my neighborhood (meaning we were po’) and she regularly took trips to Nice, France during high school.

        • Jess Ho

          I’m at uni at the moment.I’ve been to Europe (Mykonos included), South East Asia and I’m about to book a trip to America all on my own money minus 1 plane ticket which was part of a bday present.My friends and I go travelling together every 6 months and we’re all on part time jobs. A lot of uni students in Sydney do it actually. You just gotta know how to save.He also didn’t say that he was a struggling student…he just said that he’s been struggling to find work currently. He could have saved up money from part time work and gone to Mykonos.

  • I liked this better than you guys did, but I totally agree with the points you made. The previews of Brad freaking out about money came across as totally crass, because the cost of the house and the clothes that Brad wears obviously put them in a much higher tax bracket than most of the audience. I think it would have been much more interesting to follow, say, Taylor, who has her own stylist business and is hilarious and very open about what she’s doing on Twitter.

    I will say that I spent the whole time coveting just about every article of clothing that was splashed across the screen, which is something I didn’t get from RZ.

    • MilaXX

      what’s Taylor’s twitter handle?

    • Anonymous

      The Dolce and Gabbana jacket that he wore to that US weekly thing is $5,000 retail. I know this offhand cause I want one ever so.

  • Patricia Biswanger

    I was disappointed too.  I wanted to see the CLOTHES, not Brad whining.  The most satisfying part of the show, to me, was watching Keri Hilson try on dresses, but why couldn’t we have seen the finished product?

    I liked Brad’s boyfriend. He reminded me of Lisa Kurow’s husband on “The Comeback,” a fake reality show that was just brilliant.

  • Anonymous

    “Tlo said: We just weren’t prepared for it being such a disappointment.”

    So it isn’t just me then. I fell asleep after about 20 minutes so I’ll have to finish watching it today, but what I saw wasn’t that interesting. But hearing him talk about his struggles, while seeing him living in that fabulous house, makes him sound like a typical dilettante housewife – the kind I sometimes encounter in my work, and who annoy me to no end. Trying to have a career when you are supported by a spouse with a good job is NOTHING like creating a career or business when you are independent. Nothing.

    And funny too because years ago, before Bravo went all Housewifey on us, they actually produced a few very interesting reality shows about making it. The ones that stand out to me are ‘The It Factor’, about actors trying to make it in New York. It was fantastic (though I recall they did a second season that took place in LA and was crap). And there was one (I think it was called) Tabloid Wars, about reporters for the Daily News, and what they had to do to report a story. Those shows were more interesting and engaging, but what they didn’t have was the celebrity and bling that seem to be a requisite now. Unfortunately, all that bling is really just camouflage for lack of content, but I guess Bravo is programming for the people who can’t see past that.

    And while Brad is cute, he may suffer from what I always call The Grady Effect: A supporting character who doesn’t hold the same interest as a lead. When he was Rachel Zoe’s second banana, he worked – he was the (sort-of) voice of reason among a group of insane, neurotic people. He wasn’t getting so much screen time. Now he is and it’s a lot harder to hold the interest on his own. Rachel Zoe’s show would never have been as successful without Brad, but by the same token, he needed her.


    • Mary McClelland

      I can sort of relate to that. My husband is the more successful of us and maintains our home, etc, but before having children I had a real career. Even though you’re not “independent”  there is still the struggle to find your place in the world and have some validity to it’s workings. I have a great job now and no I wasn’t homeless or desperate while getting there, but the emotional struggles are still similar in my opinion.

      And yes, it’s a little more difficult to feel sorry for someone like Brad who has support both monetarily and otherwise, I still think that working hard at something for years only to end up feeling far less establish and successful than you thought is a let down and a struggle.

      Moving on I totally agree with your comments about Bravos original shows. Even the first seasons of Housewives were interesting from a documentary perspective but then things became disgracefully blown out of proportion and over dramatized. It’s a shame.

      I can’t decide if I think Brad’s show is harkening back to the previous era of Bravo shows with less drama and a little more it is what it is realism or if he just hasn’t found his footing yet OR if he needs a dramatic foil. Much like Jeff Lewis would fail without Jenni and Zoila, Brad and Rachel made need each other to survive the wilds of Reality TV.

      • While Brad doesn’t have to worry about whether he’s going to have a place to live or food to eat, he does have to face people assuming that he’s not to be taken seriously because he has that support.  Every couple is different, and while some successful people are fine with throwing money at a spouse’s business, some aren’t.  Brad’s BUSINESS may well depend on his financial success if his “boyfriend” isn’t willing to put up any cash for it to keep it afloat, even if his LIFE doesn’t.

        And not everyone is okay with being supported.  My husband has been the breadwinner since we had kids, but there’s always the fear that comes with your livelihood being entirely outside of your control.  If he screws up too much at work, I’m out the paycheck we live on — it’s not a terribly fun place to be.

    • Forgive my ignorance, but who was The Grady Effect named for?  I can’t place a supporting character with that name that became a lead character.

      • I think GT is referring to the popular “Sanford and Son” character Grady who briefly had an unsuccessful spin-off of his own.

        • Even though it made no sense within the context, I was sure it was Jessica Fletcher’s nephew Grady, who was always in some kind of trouble with the law. And such a nice boy!

      • Anonymous

        I call it that after Grady from Sanford & Son.


      • mrspeel2

        Maybe it was Sanford & Son? Fred Sanford had a sidekick named Grady; a second banana.

      • Anonymous

        I’m thinking of the character played by the late comedian Whitman Mayo, who was spun off onto his own eponymous sitcom in 1975 after appearing for 3 years on Sanford & Son. “Grady” was cancelled after 12 episodes, “Sanford” lasted 6 seasons and went out on a high ratings note.

    • mrspeel2

      Kind of like The Peter Principle where an employee tends to rise to his level of incompetence. No?

  •  It just goes to show he did better as a minor bit player and cannot hold a show of his own. I loved Brad on RZP but seriously, that was just completely vapid and insufferable. The boyfriend was the best part because honey badger did NOT care. 

  • Sobaika Mirza

    This show sort of zapped the all the charm right out of Brad, didn’t it? Oh well, I’ll keep watching for a little while.

  • I see Brad and his hubby from time to time, and the reality is that they’re quiet, lovely and literary.Too bad that’s not enough!

    • Anonymous

      While that doesn’t translate to the screen, I can’t help but think that despite all its flaws, the show is good in the respect that anytime a gay couple is seen just living their ordinary lives in a real way, maybe something sinks in somewhere, into the consciousness of someone who was on the other side of the Marriage Equality fence. 

      If seeing what comes across as dull and ordinary ends up making a lightbulb go on above anyone’s head and they think, hey, they’re not so different than me, and pulls them away from the hate-mongers and over into the light on this side of the fence, that’s a good thing. It isn’t always the sensational that changes hearts & minds: Often it’s the dull and ordinary.–GothamTomato 

      • Anonymous

        that’s exactly what i was thinking.  having a show with the two main characters being a committed, happy, gay couple can only be good for society.  especially since it is not the main focus of the show, just incidental to the styling careeer story–love that.  kind of like that all american muslim show–i watched it once–just families living their lives, playing soccer, having lunch with friends, etc. except they happen to be muslim.  it was actually super boring, but i guess that is the point. 

      • Maria Rosenfire

        Yeah, but how many homophobes are going to watch this show? I don’t think that there’s much of an overlap market between “people who hate gays” and “people who want to know about the inner workings of the fashion world.” We can always hope, though.

        • Anonymous

          I don’t think that all the people on the other side are haters. I think there are people who are for Equal Rights, and then on the other side, at the far end of the spectrum there are the haters – but then there is the vast middle who could sway either way. That’s why the conservative right works so hard pushing their propaganda – they are trying to pull them over. Some of those people in that vast middle are simply ignorant, not in a hateful way, but just in an uneducated, narrow experience way. They just fear what they don’t know. Those are the ones whose lightbulbs could go on.


          • And all the people who don’t hate gays but buy the bullshit “sanctity of marriage” stuff from the far other side — they don’t want their marriages changed (hint: if JLo’s marriages haven’t hurt you, neither will Neil Patrick Harris’s) or their churches forced to perform them (again, hint: private organization — like say, churches — are allowed to discriminate to their little hearts’ content.  That won’t change.  A church can refuse to marry ANYONE they don’t want to, and gays would be no different)

  • MilaXX

    Why doesn’t Bravo understand that the viewers want to see clothes not drama? I could care less about Brad’s husband, who btw, looks eerily like his older brother. I also don’t want to hear about the struggles of him striking out his own unless it means he can’t put food on the table. What I do want to see is men fashions. I loved the Brad clone photo shoot. I’ll never tire of seeing starlets in pretty designer gowns either.
    Oh and the way he speaks is apparently a thing now. I saw it on one of the entertainment shows. It’s an LA thing, that squeaky, nasally way of speaking and ending every sentence as if it’s a question. Perhaps it’s this generation’s valleygirl speak.

    • Why doesn’t Bravo understand that the viewers want to see clothes not drama? ”  yeeeeees.

  • Cheri Lee

    I liked the show because I like Brad but towards the end I got really bored and forgot that it was still on. I completely agree about his “struggles.” I wish I could struggle like him. Fancy house, successful partner, assistants, and not to mention a team of people from Versace to help him dress Keri Hilson. The men’s styling shoot was great and I hope there are more of those scenes. I hope it gets more interesting.

    • Anonymous

      now that you mention the assistant, the only thing i didn’t like about the show was his holier-than-thou attitude toward that girl. granted, she was a disaster, but hello… isn’t brad the guy who forgot to leave the kit at cameron’s house, aka the dumbest move in the history of reality tv? granted, he never really got to taylor-level, but… i’m not going to be down for watching a season full of him maligning his assistants when he is the proud owner of some of the most boneheaded fuckups ever.

  • Anonymous

    Interesting.  I had a totally different take on it though I can understand the criticisms being written here. I thought he came across as one of the most honest characters we’ve seen on reality television and I found it extremely interesting just because of that.  I was rather surprised at the initial set-up but on the whole I found it an enjoyable hour and I’m looking forward to its development over the season.

    • Michelle Ozuna

      I agree with you. Right out the gate I was expecting to hear the intro music to RZP. Yes, it was a bit slow-ish, I thought it was a fair representation of what he went through after leaving RZ. I just assumed he left his position and immediately started working 24/7, so it was surprising to see him with down time…and while this is so unimportant in the grand scheme of life, I, for some reason, tend to believe Brad in this whole RZ debacle. RZ and Rodger are in their own world of what they think is said and important (before baby) that they must really be delusional if they tried to pass off that Brad told them he wanted to spend more time with his BF & dogs – when she said that on her show, I thought it was so…unbelievable. And him stating that he was a “sitcome-writer’s wife” only confirms that, for me at least.

      And RZ was pretty much established when she started her show – the premise of RZP was her and the business and her brand. Brad Brad World is about Brad, trying to make it out in the world. So yeah, there may not be a lot of styling seen in the beginning…but I’m optimistic. It’s also nice to watch Brad give his account on things in actual words instead of one-syllable sounds like Joey (ugh, he became so unlikeable this last season).

      • Anonymous

        Actually Brad said that he wanted to spend more time with his boyfriend and dogs on RZ’s show when he was still on.  I can’t remember which episode it was shown but he definitely said it so Rachel and Rodger aren’t making that part up.  I don’t know enough about the rest of it.  My guess is that both sides have some of it right and some of it wrong.  That’s how these things usually go.  

    • Yep. I’m with you. I enjoyed the episode a lot. I think it helps that I’ve only seen enough of RZP to confidently say I think she’s kind of an awful person and I don’t need to watch any more, so the structure of “Brad” didn’t bother me; and I didn’t catch any similarities between Brad’s and Rachel’s speech patterns. As you said, he seemed refreshingly honest, and, I think, unpretentious. I love that he’s still kind of a dork and he isn’t afraid to show it.

      I’m not getting the criticisms here. I thought it was really fun. It’s entirely possible that it will get boring, or turn into a melodrama of epic proportions. But for now, I’m in. I’m already looking forward to the next episode.

      • Mary McClelland

        I didn’t catch any Brad/Rachel speech similarities either and I didn’t think Brad’s speech style has ever changed. Perhaps I’m dense. 😉

  • Anonymous

    liked the BF, the contrast between someone with normal values and the hysteria of the celebrity world was great.
    remember, he’s a comedy writer, and is in that world, but is able to see it for the puffery that it is.

    • Anonymous

      looooooooved gary’s line about “i don’t like talking to these people and telling them what i’m doing and asking what they’re doing because…. i really don’t care.” i think he’s great.

  • Anonymous

    The whole thing felt very contrived. Who would leave a high profile job with the plan of keeping your clothes in the garage? I was irritated every time they showed the garage. It was obvious Bravo didn’t want to stray from the formula,  Rachel Zoe and and Jeff Lewis worked out of their homes, so we can meet the wacky people in their lives, Brad had to too. Rent a studio for cripes sake.

  • Anonymous

    hubby seems cool–i think they said he was a script writer for television?  probably explains why he is disdainful of reality tv. 

  • Scott Hester-Johnson

    I never watched Rachel Zoe, so I can’t speak to that, but this does have the smell of Bravo’s latest G-List shows; Chef Roble, Most Eligible Dallas. etc. I am waiting for Zoila the mad to get her own show soon. Are we really out of housewives already?

    The most interesting thing so far about the show is the “boyfriend” Gary Janetti. Go ahead and try to find his age, although judging by the immobility of of his forehead, eyes and jaw I would wager it’s north of 50, but look for it, I dare you.(Wow, first post out of the 2012 gate and already so vicious)

    • Anonymous

      Go ahead and try to find his age, although judging by the immobility of of his forehead, eyes and jaw I would wager it’s north of 50,
      And his age matters to you because?

    • Damien W

      I went to college with Gary — he would be around mid-40s now. (I haven’t spoken to him since school so I don’t have any present-day dish, sorry). He’s a writer/producer for Family Guy, and was also a writer/producer for Will & Grace.

      I have to agree with TLo that, so far, Brad’s World seems more interesting to Brad and Andy Cohen than it does to Gary or the rest of us. But I don’t have as much of an issue with the show being so similar to RZP. I don’t think that’s avoidable, really — he does the exact same thing for a living, and it’s not like there are several approaches to the job. One thing I would love to see Brad share with us that Rachel didn’t is how exactly the stylist makes his/her money. When does a bill get presented, and how much is it? I’ve yet to see just how people like Rachel and Brad turn a profit.

    • Anonymous

      Are we really out of housewives already?

      No such luck I’m afraid.  I’m fairly certain The Real Houswives of Sheboygan is scheduled to start shooting any day.

    • Anonymous

      What the hell does his age matter to you?

  • Anonymous

    Double post oops.

  • Anonymous

    I loved Gary, the husband. He’s one of the main writers of Family Guy btw, and I thought you could really see that in his personality on the show.

  • Oh, I cannot wait until the season finale, when Gary starts pressuring Brad into having a baby!

    Yes, there was a distinct feeling of having seen it before. There was also awkward vibe of Brad mugging for the cameras and his BF uneasily going along with it. I have a sense I would like it better if there were less outside influence and more clothes.

  • Anonymous

    I watched about the first 15 minutes and thought the exact same thing in terms of it being an RZ knock-off. Left to his own devices, I think Brad is charming, and I’ll give it another shot or two. I truly hope that the series does not go full-on bah-nanas and that every episode turns into Brad treating every styling job with the urgency and tension as if he were diffusing IEDs in Iraq. 

    • Mary McClelland

      I know that is just the thing that kills me about RZP. Seriously – it’s a dress not life and death! Also, I thought Brad seemed wan and like he was trying too hard. I felt disappointed. I hope he just was a little out of sorts in the beginning and will come into his own because he clearly was the only reason I watched Rachel’s show and after this season I will definitely not be watching her again! 

      • Every time you think that RZ is taking it too seriously, run the Meryl Streep speech from The Devil Wears Prada about the importance of those decisions through your head.  Yeah, it seems stupid but it’s a decision that means BILLIONS in revenue.  And even outside of money, talk to some women with weight struggles about the fashion industry: my best friend is a fabulously confident woman who generally feels very good about her looks and her body and is married to a man who has said repeatedly that he prefers plus models to runway models.  But when she has to go shopping, she comes out ready to consider painful and difficult surgeries to fit into a smaller size.

  • suzq

    The biggest disappointment for me was his overwhelming sense of entitlement.  Whereas Rachel had trouble with assistants because she didn’t always like to delegate, he was more than happy to delegate everything.  “If I never have to handle a UPS label again!”  Unpack a box?  Not for him!  What dues has he paid to deserve to have one (temporary) staff member handle all the disagreable tasks perfectly?

    What may hold my interest is if we get a more detailed business view of how stylists keep their enterprises going.  I do wonder if he has to eat the shipping and insurance cost on 20 designer gowns when the starlet cancels out on him.  How about clauses in the contract calling for a penalty for cancelation?  Does he eventually do that?  What kind of insurance does he carry for storing designer gowns in his garage?  And how does one get into the position of being able to “rent” or “borrow” designer gowns in the first place?

    • What’s going to become of him when he gets to middle age and his hair starts thinning?

    • Anonymous

      I always wonder about those issues as well. How does a stylist “charge” for their services? Is there a flat fee for a certain level of services? I would watch the hell out of a show that delved into the honest drama of finding an insurance company who insures couture storage.

      Wasn’t there an episode of the RZP where the showroom flooded and the gowns got wet, or something along those lines? All they seemed to care about was having something to show the starlet, not the zillions of dollars of merchandise that might have sustained damage.

    • Anonymous

      See, all of those questions in your 2nd paragraph are the kind of things I wonder about. (If I know nothing about your business I can be a great dinner partner. I’ll happily sit there asking leading questions as you drone on about what you do at work and your spouse gently kicks your ankle trying to get you to change the subject.)

      I like to think this is because I have a healthy curiosity, not because I have  a dull and dusty soul.  But it’s just not the stuff of which reality t.v. shows are made, sadly.

      • We have to go to dinner — see who can ask more questions of the other, because I do that all the time!  I also lack the ability to know when I shouldn’t ask something (beyond the very obvious… I do know not to ask people about the intimate details of their sex lives, for instance) but I have been known to question people about politics, religion, race… virtually anything.  I assume if they don’t want to answer, they’ll tell me it’s none of my damn business which is what I do…  Apparently that’s rude, according to my husband.  But how do you find anything out otherwise?!?

      • I wonder about those things too, but you’re right that it not the stuff of reality TV, or any TV, really. I’d be bored out of my mind if I had to watch Brad deal with insurance contracts and the like. I just want to watch Brad being adorable.

    • Anonymous

      As a former stylist in NYC, I can answer some of your questions. 

      Stylists usually make a day rate where they’re paid a certain amount of flat money per day. They’re also paid for prep days. This is all predetermined, hopefully between the client and the stylist’s agent. In addition, if one is needed, there’s additional money for an assistant (also flat fee per day). Usually if the client cancels a job they’ve definitely booked (meaning the stylist has already had those days marked as unavailable) there is a percentage cancellation fee. On the show last night it sounded like Brad had already gone ahead and done work for Diane Ladd (or whoever it was) without the confirmed booking which I thought was foolish. 

      There’s usually some money included in the stylist’s budget from the client for things like shipping, rentals, etc. I don’t have an answer about insurance as I never had to deal with that but I assume the designer has some insurance to cover their clothes as well as whatever insurance shipping includes.  

      Getting “in the position to rent or borrow clothes” is a combination of several things. One is the stylist’s relationship with the designer or showroom (this also includes a certain amount of ass-kissing). Two could be the job the clothes are for. Designers are obviously more willing to lend for editorial with celebs since it gives them free exposure. They might be willing to do the same for adverts depending on the product and/or the models or photographer. But if the designer has their own license in a competing product (say jewelry) they’re obviously less willing. If you just flat out rent from someone, there’s obviously less interest in what you use the clothes for (tho not always). Of course all this comes with a certain amount of convenient avoidance. I’ve worked on jobs where I’ve just said “Matthew Ralston is shooting Paloma Picasso” and omitted that it was for her Tiffany jewelry line. 

  • Anonymous

    rachel has little to worry about so far — i liked gary — and thought the styling of the hilson was nothing special … liked her better in the white than in the versace … now for brad, he looked great in his step and repeat outfit … agree that seeing him style men would be fun … he’s got a real eye on that front

    i think bravo is tapping out, finally, and andy cohen’s five nights a week grin fest may be the straw … at least i hope so — tabetha complaining about frozen yogurt machines?  ja basta, bravo!

    • Mary McClelland

      YEah – I’m pretty unimpressed with the new concept of Tabitha’s new show. Part of the greatness of her salon take over show was that she is a freaking hair guru – is she also a corner bakery guru? So stupid. 

  • Anonymous

    Understand what you’re all saying….but I do think the interaction between Gary and Brad is cute. Like when Brad keeps calling ‘Hot in Hollywood’ an ‘award’, and Gary basically laughs at him. I liked the scene on the sofa after they come home from the event. And love the dogs, especially Penelope.

  • I don’t get the Brad. I never did. It might be because I hate bow-ties with the force of a thousand suns. 

    • Anonymous

      Bow ties are cool 🙂

  • Even the house looked like the first Zoe house (and by the way, I thought RZ said that Brad tried to steal clients? so why is Bravo giving him a show? kind of a slap in the face to Ms. Zoe….?)
    I also agree with you guys, hard to feel sorry for him not getting work when he seems to be living pretty well….makes him look like a cry baby. Don’t know if I have energy for more episodes….

    • Anonymous

      RZ may have said that.  But that doesn’t mean that it’s true.

      • Indeed. I’m inclined to side with Brad on the issue. Didn’t she accuse Taylor of the same thing?

  • Sal

    I watched. It was okay at best. The episode felt like it was dragging on and wouldn’t end, tho.

  • Anonymous

    Gary is brad’s bf’s name. It’s funny, I got the distinct impression that TLo enjoyed this show from reading your tweets, but maybe it didn’t sit well after repeated viewings. I enjoyed it, as it seemed to have more of a focus on clothes than RZP’s show has had for some time.

  • Anonymous

    ” Brad’s “boyfriend of ten years” (We think you can call him your husband
    or partner by now, Brad)”

    Hmm.  I see that same thing in the comments.   Is that a rule?  I have several friends and family members who had been with their BF/GF for many many years and don’t refer to them as hubby/wife or even partner.   (gay or straight)    

    • Anonymous

      Couldn’t possibly be a convention one could rely on.  It would have to be something each couple decided for themselves, the nomenclature for a relationship being such a minefield of personal and societal labels, assumptions and symbols.

    • Personally, I really don’t like the word “partner” applied that way — it sounds odd to me.  Like you’re out of the closet but want to give the neighbors a way keep their denial intact.  I know that’s not how it’s intended but it just hits me wrong. 

      And husband implies a whole different level of commitment to me.  I mean, no straight person I know refers to someone as a spouse based solely on time, so why would gay people?

      • Straight people can get married. There are still a lot of places where gay people can’t. I think that gives them a bit more room to play with the conventions of titles. I mean, anyone can do that, gay or straight, but I can see why a long time gay couple would choose to identify as husband/husband or wife/wife.

        I’ve met a few straight, unmarried couples who use “husband” and “wife”. They’ve been together so long they feel like they’re married. They just never got around to the ceremony.

  • Really?  I loved it I thought Brad was adorable I thought his boyfriend Gary was super sweet and funny.  I loved it in fact I watched it with my three month old son, maybe a good sense of fashion will rub off on him.

  • Rand Ortega

    At least it’s not Taylor, who gave me the impression of an angry soul sucking succubus.
    I’m sure Bravo’s reading this as we speak, TLo, so I’ll thank you for them in outlining what’s wrong w/ this show.
    I liked it. Didn’t love it. It just seemed like they were grasping at straws for a purpose/direction in this ep. & where was the Brad exuberance? That’s what made him so much fun to watch on RZP.
    PS: Gary Janetti was 1 of the Executive Producers of Will & Grace & a Producer on Family Guy. So all of the fretting about Brad making money seemed rather phony.

    • Anonymous

      So all of the fretting about Brad making money seemed rather phony.

      I agree that it’s fairly obvious the couple doesn’t need his income in terms of paying bills, but I can absolutely see why Brad needs his own income.  He probably doesn’t want to feel as though he’s living off Gary.

      • Anonymous

        And my sense was that he was fretting over his career, which isn’t working out very well at this point. I didn’t get the feeling that he was worrying over money per se.

        • Yes, exactly. And why shouldn’t he fret over his career? He’s struggling, and he obviously wants to do this on his own.

          I’m actually shocked by the supposition that Gary’s income (whatever it might be) has, or should have, anything to do with Brad’s desire to be successful. It seems bizarrely old fashioned and narrow-minded to me.

  • Anonymous

    I was wondering what your take would be, T Lo, because I felt the same way.  There was something off-putting about Brad on the first episode which is weird because I loved Brad when he was on RZ.  The relationship with Gary felt strange to me, but I can’t say why exactly.  Maybe it’s because they were so busy trying to turn him into Rodger.  It does explain why Brad said on RZ that he wanted to spend more time with his boyfriend and his dog.  I always wondered how that could be an option financially and now I know.  I pictured Brad living with someone closer to his age and in a tiny apartment in one of the less fashionable parts of West Hollywood so his struggles now do seem surprising and a bit contrived. 

    Another poster called Brad’s attitude entitlement and that certainly seems like it’s in the right ballpark.  It’s like he realized he was kind of a star on RZ and decided to strike when the iron was hot.  There’s nothing wrong with that, but he may have miscalculated.  His comments about blonde ambition and not wanting to do the scut work of styling anymore makes him sound like someone who wants to be famous more than he wants to be a stylist.  That may be a mistake. RZ let the client be front and center and it wasn’t until she’d been doing this a long time that she started to be in the spotlight herself.  Brad is doing the exact opposite.  It will be interesting to see if it works.  Actually, it may not be interesting.  This show needs to step up its game for it to be interesting.    

  • Anonymous

    I really like Brad. I just don’t think he had enough going on to sustain a tv series. Part of the fun of the RZ project aside from her is that there is always so much happening. It also should really be called the Brad and Gary show (I think he is a successful head writer of Family Guy. Anyone?)

    • He’s kinda nerdy-retro-edgy cute, and that’s only going to take him so far. He’s 35 and if he keeps doing this same stuff at 40 he’s either gonna look embalmed like Dick Clark or creepy like Pee Wee Herman. At this point his look and personality are carrying him as much as his ability.

  • Anonymous

    If Rachael Zoe and any of her clan were concerned about this show overshadowing their own, I’m sure by the end they were popping the bubbly and breathing huge sighs of relief. God knows RZ has a lot of faults but at least, styling-wise, even when she pulls things for the red carpet there’s always some discernable thread which you recognize as being “her style”. Brad’s choices just seemed all over the place with an annoying emphasis on “Names” like he was Edina Monsoon. It was telling that in that whole petit-drama about the Met Ball, he never once mentioned what the Theme of the Ball was. WE GOT IT, that dress was a fucking Vintage Geoffrey Beane. However you couldn’t imagine it on the red carpet at the Met Ball in a million years unless by chance the Met Theme that year was “Key Party at Ali McGraw’s”. 

    And all the drama with his Sugar Daddy – sorry, I meant “boyfriend”. Ten years ago when they ostensibly met “on the beach at Mykonos” (which, whatever) the BF was a writer and exec producer for wildly popular Will and Grace! It’s not like he was eating raman noodles in a walk-up studio. So yeah, for a twink appearing in LA Brad had it pretty sweet. A fact he apparently hasn’t forgotten with his attention to keeping his “tight little ass” (as he said) and also his GAY GAY GAY clothing style which sometimes borders on creepily pre-pubescent. There was a quick shot near the beginning of him walking with an open shirt tied in a big bow at the waist where I literally said “no no no” out loud to the teevee. The whole preparation for going to that Award thing was like watching a father and his teenage daughter preparing for a Promise Prom. 

    Finally, as someone who actually worked in his job for years, his whole Styling Assistant whine was ridiculous. Maybe, MAYBE, after you become a huge Styling Deal you can afford (literally) to just breeze in and out of a shoot waving Magic Fashion Dust and expect to bolt when the cameras stop. Meanwhile, back on Planet Maturia, you have to work. Especially when your management style consists of sending ESP messages to the help. 

    Oh god, I went off I know but seriously, he really chapped my ass. And not in some Bedazzled little patent leather way that he prefers. 

    • Anonymous

      Can I say that I hope you find reason to go off more often? There were so many laugh-out-loud turns of phrase in that rant that I can’t take the time to repeat them all here, in appreciation.

    • RZ is in a large part acting out her life as if it’s some kind of script (and a pretty stupid one) but she got to her position by having some ability. Once she gets her mind away from the drama and focuses she can pull great looks out of her ass.

    • Anonymous

      “Especially when your management style consists of sending ESP messages to the help.” YES!! Forgot to add in my post…this was the third thing that bugged me. Poor Monica. Unless a whole lot of managing and directing occurred off screen I didn’t see him give her any substantial direction at all.

  • mrspeel2

    Brad wasn’t the loveable guy I remember from RZP and came off more like a diva than a stylist. The show was a MAJOR disappointment and made me so bananas, I couldn’t endure any more than the first fifteen minutes. Unless TLo’s recaps show me there’s something worth watching before then, I probably won’t tune in again until about the 3rd or 4th episode and hopefully by then, the production crew will have gotten it right.

  • Anonymous

    I couldn’t help but laugh out loud at the promos for this show – Brad saying “most people know me from the Rachel Zoe Project…” No, Brad, most people know you from Terrible.

  • Anonymous

    “is this really the time to watch someone shedding tears over their career mobility while living in a gorgeously appointed house?”

    THIS!  While watching I was wondering why he was being so whiny when he had that gorgeous home.  I did like his boyfriend, though.  You could tell he was just delivering lines either for the sake of the producers, or to shut Brad up.  Kind of like “Duh, of course you’re struggling, now put on your big boy shoes and deal.”

  • Yeah, it wasn’t so great.  I kind of was falling asleep watching it.  I love brad, so I’m hoping it will get better.  I agree that it is hard to see him as “struggling” when hubby apparently makes very good money.  But hubby was a bit condescending about wifey’s career, no?

  • Anonymous

    1. Brad’s been turning into Terry Richardson and it’s making me very sad.

    2. Bravo has always emphasized the underdog, starting a show at the lowest spot in their life and making a complete turn-around by the finale. I think Andy Cohen just likes to make sappy video montages.

  • Anonymous

    A voice from the minority: I enjoyed the show. I’m surprised at how many people were disappointed.  Maybe it’s because I absolutely adore Brad: I’m not ashamed to admit having a straight old broad crush on him.  So I just love spending time with him. I was involved in what was going on–his efforts, and disappointments, in getting his career off the ground and being taken seriously as a stylist for other people, as opposed to just styling himself (which he does so well). I think it’s true that most people probably expected him just to sail into instant success on the wings of the RZP. The fact that it didn’t happen is interesting.

    It seems there are two distinct types of people who work well in reality TV–the sunny, upbeat ones who have a focus on their work (Brad, Chris March, Jay McCarroll) and the ones with terrible personality disorders, the ones some people like to watch in the same way that people gawk at a car crash.  We all know who these people are. JeffreyGretchenWendyPepperet al.  Just hanging out, digitally speaking, with Brad improves my mood.

  • Anonymous

    Well, it DOES grate to hear someone who lives far above any financial level I’ve ever lived (or, odds are, ever will) express anxiety about money, it makes perfect sense to me for them to have anxiety about a career.  If your career is moribund or non-existent, the life your partner’s money buys you can disappear almost overnight – even if you have the legal protections of a state-sanctioned marriage.  And the satisfactions of work are important to many of us – even more so to those who’ve started their own businesses and those whose businesses have roots in a passion or talent.

    • Anonymous

      I’m fascinated to read the opinions about this show (which I now think I have no intention of ever watching), not just yours, but several other people, and realize how some of the topics resonate with the topics discussed on the posts about Downton Abbey.


  • r0ckmypants

    Hmmm. I respectfully disagree with everything in this post. His partner’s name is Gary, and he’s much more memorable (and less of a twat) than Rodger. He made pussy jokes and writes for Family Guy… how humorless can he be? Brad spoke way too quickly and way too often and with a total sense of himself, so I didn’t find him anything like Rachel. And why is it annoying to see Brad upset over not working, even if he’s living in a nice house? He stated earlier that he was tired of being the pretty wife and wanted to make a name for himself; he may have a nice house and relationship, but if he’s not doing what he wants to do and listlessly living off of someone else’s good fortune, then he’s rightfully upset.

    I’m sure he’s also panicking because he’s used to working for Rachel, who goes out on jobs from dawn to midnight and has celebrity clients crawling out of her crack. Having two styling jobs in the span of a week doesn’t really compare.

    But I hope you two stick with it; imagine how delightfully gay Monday nights are going to be in a few weeks with RuPaul’s Drag Race at 9:00 and then Brad at 10:00.

  • Anonymous

    Another show starring skinny gay men? Yawn. My god TV, give me some bears! I’ll also take chubs, cubs or even a daddy or two!

    Wasn’t impressed by the RZP so this show has no chance with me.

  • I liked it. And I’m glad you two are blogging about it.

  • I avoided the show because I love Brad’s styling genius and I don’t want reality tv to ruin him for me. I think he is immensely talented, and would rather appreciate his work in shows and magazines than on a reality show. I’m sad to hear it’s so disappointing    🙁

  • I really liked it but I didn’t really watch RZ that much. Maybe that helped?! 

  • Anonymous

    More Gary and less Brad = hit show! I enjoyed Gary’s skepticism and snarky comments, Brad one the other hand is a less is more type of guy. This show needs to find it’s voice, so I’m hanging in there for at least 2 more episodes.

  • Anonymous

    Nice review guys.  I couldn’t make it past the first commercial break on this one–Brad seemed to be channeling every Rachel Zoe twitch and inflection in his talking heads and it was really distracting.  I wondered if I was just in a bad mood, but then I read your review and thought, yeah, Brad’s kind of missing his self right now.  That end photo shoot, though, did look fun.  

    Maybe Brad really needs to quit being Rachel Zoe’s gay twin and carve out a niche in men’s fashion–he’s got something there.  One of the things that made RZ bearable for me is that every now and then, Rachel Zoe the professional would actually be a stylist and you’d see *why* she’s a top stylist.  Brad doesn’t have that kind of, er, depth of experience yet, but he does have a flare for menswear that’s intriguing and he’s got a certain kind of fashion guts.  

  • Anonymous

    I knew we were off to a bad start when the first five minutes of the show were about their dog having fleas. I mean, really?  I hope the show does well, but what a snooze that first episode was!

  • Anonymous

    The problem with “partner” is that some people will leap to the conclusion that you mean “business partner.”

  • Anonymous

    Bears? Pray for season two of Mad Fashion.

  • Anonymous

    Thinning / balding can be very cute. Ask T-Lo.

  • i love brad. i was so sad that his relationship with rachel ended on such a sour note. however, i must admit that i was a little put off by some of the things in the show. “i need work. no one wants to hire me….let me clean up my mini mansion, sip on a $8 latte or play around at the gym for awhile.” Really Brad? The woe is me act doesn’t quite work when you’re living in those digs and getting sequin blazers from designers to wear to a celebrity event. I’m gonna give it a couple more episodes before I completely love or hate it. 

  • Anonymous

    harsh. i read your review before I watched, and i loved it. I thought gary was great. the way he kind of makes fun of brad all the time is kind of hilarious. he’s also far less obnoxious and entitled than rodger.

    i love brad. he can do no wrong. so genuine and adorbs.

    • Mary McClelland

      Yeah I took Gary to be teasing and jovial, but clearly loving towards Brad who got it and was joshing him back. They seem happy and sweet, but obviously sort of shy and uncertain about having the cameras in their very personal space. And I like Brad too and found the show honest and sort of humble. 

  • Anonymous

    The only things that bugged me were Gary The Boyfriend (came across as jealous douche to me, sorry) and, as you mentioned, Brad whining about not working while obviously living in a very comfortable house. I’ll give it a few more eps until I decide if I need to drop it from my dvr roster.

  • Anonymous

    I finally watched this show and was amazed at how differently I reacted to it from you guys: first off, I think there is a lot more backstory that is implied  –especially given 10 years of relationship and how Brad was an assistant, not his own boss, how that house came presumably mainly from the “boyfriend” Gary (and isn’t the term boyfriend deliberately ironic or loaded?)  the Will and Grace and Family Guy money, how Brad operates out of the garage or hotel room, etc. The arc is about transition, not from struggling to successful but from underling with sparkling personality to a stylist who has to come to terms with a different role toward others.  TLo, you are cat people, I think, but this is clearly a dog person’s show: the way this couple relate to each other is in large part through their animals, and those dogs are adorable  –even the semi senile senior dog citizen and Pups.  Brad and Gary are hands off on camera pretty much;  they sit on opposite ends of the couch, but they are clutching their dogs, or holding up sticks for them, spoiling them with treats semiconstantly,  and are devoted enough so that Bravo decided to make the first segment of the opening show about giving the dog a bath –these two aren’t afraid to get in there and do that stuff, and make the jokes there. It was almost like watching a version of Phillip Pullman’s the Golden Compass where the characters’ souls are embodied in their animals. The playfulness and affection were there but in this weird and indirect way. Except that Gary really did like the glittery Us outfit. A lot. In an understated way. 

    Gary seems to me a real behind the scenes producer guy, guarded, not that comfortable (his being at the opening of the unawards show waiting for Brad to finish was painful, even in a way that would never happen with Roger who is just too childish). Gary is shrewd, has clearly been through a ton on the LA scene, and is doing his best, in his way, I think with/for Brad (yet we get that opening about separate trips and vacations  –volumes spoken by not being spoken). But who knows? We don’t have a lot of info ON screen but it makes a big difference to know he is a Will and Grace guy.  Also Brad does much more by way of commenting on how and why he chooses items and clothing than Rachel ever did/does; in that way, the show is different and informative and benefits from his eye as an assistant  –and that includes how he commented on the Brad/men’s fashions, and how much he enjoyed the models. There is already more of a certain kind of playfulness than in the Rachel Zoe show. There’s also quite a bit more irony that Brad infuses into the show even given his glee over being his own brand  –being Canadian builds it in.

    For me the tension isn’t about whether Diane Lane is going to choose him or not; it’s what Brad is going to choose to become, what he wants to sustain, and what is going to happen when he moves out of that garage. And how Gary is taking this transition; he said it was annoying when Brad was around the house all the time… is that the case?    

  • Amaranta Viera

    While I agree with the RZ comparisons, and the irony of Brad harshing on his admins wasn’t lost on me, I actually kinda liked it. I *love* his partner, whose name is Gary and who, as a TV sitcom writer, is understandably disdainful of the reality TV thing. I thought the interactions between him and Gary were actually kind of hilarious, especially the bit at the end. There’s something really genuine in the interactions between the two, and that’s what’s gonna keep me watching.

  • “Rachel Zoe Project, but gayer and low rent!”

    I’m still on the fence, didn’t hate it, didn’t love it either.  Though like you said towards the end, the angle on “men” would be better for the show.

  • Anonymous

    The show has gotten much better, I think – Brad is much more likeable than RZ, and significantly funnier.  And anyway – the show is  million times better than Glee, so not blogging about a show because it’s crappy isn’t really a great reason.

  • Fio

    It’s a BLAH, BLAH worldI watched the show and I agree this was a HUGE failure. Goreski lost his sense of style once he left the RZ headquarters. The leopard suit was painful to look at mainly when he started to jump in the photo studio. It was ironic that he lost patience with his assistants when he was one not that long ago. The constant tears made this show lower the expectations of the viewers. Also, it was odd when he decided to quit RZ when he said, “I want to spend more time with my boyfriend”…hmm? I don’t think he will be able to; however, the hunger for his own fame, Brad acts childish with his partner that is calm and a nice man. The turning point of this show was when Brad didn’t have his diva persona.  I’m talking about the episode about his book. It was authentic and of course when his mother and sister visited Brad placed on hold his artificial personality for TV. Overall, I am not looking forward for a second season, but most likely Bravo will renew it. This show falls on the list of “Why Bravo airs this?” among with the Real housewives franchise that is utterly annoying.

  • The show picked up interest for me as it progressed, with more emphasis on Brad’s personal life; his partner Gary has been taking a larger role as well, and by the season finale, he pulled off the most marvelous anniversary-party surprise I think I’ve ever seen! [I won’t post a spoiler as to what it was, but I was floored – and even if Brad didn’t cry (I’m not so sure about that!), I most certainly did.]

    I admit that the show didn’t have the failed-fashion-frustration element that I’d expected – no hissy fits from disappointed clients, for example. But I rather liked it – and, as I said, the finale and the Big Surprise were worth watching!