Meet Aysha Saeed. Like many people who find themselves seeking out reality television, she’s a bit full of herself. For some reason, even though she seems to have sold very few clothes in her life, she has a massive team of assistants and sycophants who she berates Miranda Priestley-style to ensure that the color of her coffee is exactly the shade she likes.
So yeah. One of those.
Meet Aysha’s sister, who put up close to a million dollars for Aysha to develop her business and who likes to remind both us and Aysha of that fact every 30 seconds or so. We’re pretty sure she was a couple days away from hiring an enforcer to collect her debt before Joe showed up.
Aysha clearly comes from a long line of Amazonian warrior women who will fuck your shit up if you look at them funny.
As per usual, Joe hit the ground running, slinging bitchery and bonhomie in equal measure.
Like so many of Joe’s little pets, there’s a germ of an idea in the clothes, but the end result is usually pretty bland and nondescript.
Joe made her put on a traditional Pakistani garment and we cringed just a little bit at the idea.
She didn’t seem too comfortable with it either. We think that, like us, she thought he was putting her into some sort of box; classifying her as the Pakistani designer when it’s pretty clear that’s not at all who she is.
But we shouldn’t have doubted him because he’s not that rigid. Instead, he wanted to come up with a point of view for her clothes, which lacked one, for the most part. Maybe going the ethnic heritage route was simplistic, but hey, it’s reality television. He knew she designed clothes for herself and he knew she’d look amazing in traditional garb. He was trying to spark some creativity in her.
He ordered her to take apart the traditional garment and use the pieces to make 3 additional garments, which she showed to the fabuleuse Catherine Malandrino.
We don’t think she has the best uses for trim, but we do like these pieces. They’re modern and easy, and the infusion of ethnicity, while not always as elegantly done as we would have liked, at least gave the pieces some personality.
Joe arranges a meeting with a couple of Bloomingdale’s buyers who could have used a bit of a makeover themselves.
What? Like you weren’t thinking it?
We think it’s a great shape and that print is truly eye-catching, but we question how well that satin-y pink would sell.Very cute dress, though. Love the neckline and the exposure in the back.
Clearly, she’s taking her color cues from the more traditional garb chosen to inspire her. In that vein, we could get behind the satin-y pinks and blues if there was just a bit more interest in the shapes; something that would reference the garb that inspired it. Also, as we said, her use of trim leaves something to be desired. Had that trim been properly mitered instead of covered up with a clumsy bow, this would have looked so polished.
We think the proportions on this outfit were a bit off, but we really love the idea behind that jacket. We agree with the “judges” that the closure needs to be re-thought, but the rest of it is great.
Now that’s how you make a dress inspired by a folk garment. You take the elements and recombine them in new ways. This is a very pretty dress, but that exposed zipper was a terrible idea.
Gorgeous. Very, very chic. We think the styling here is fine but that it misses the mark a bit. A coat like this can be dressed up or down, so it would have been nice to see it styled up a bit.
In the end, Bloomie’s made the buy, which means Aysha’s sister won’t have her kneecaps broken.
Whew! Another life and career saved by Doctor Joe!