Radenroro Spring 2012 Collection

Posted on November 25, 2011

Darlings, it’s a lazy day here at T Lo Tryptophan Processing Industries, International. Lorenzo – fool – wants to go shopping today. Tom wants to curl up and watch a movie with a really great credits sequence because he only plans on being awake a few minutes past it.


But we have things to discuss and we’re not too proud to do some copy and pasting, rather than the harder work of writing. First, press release:

“A new group of designers face fashion rehab in season two of the critically-acclaimed series, ALL ON THE LINE WITH JOE ZEE. Starting Friday, November 25th at 9:30pm et/pt, Creative Director of ELLE Joe Zee, who The New York Times deems, ‘Fashion’s approachable ambassador,’ will come to the rescue of designers in need of a makeover on their business, design or both in what The Huffington Post called a “must-see” show. Among the designers featured in the upcoming season, is modern-day fashion legend, Nicole Miller, who will work with Zee to launch her newest line at New York Fashion Week 2011.

Returning slightly altered, this season Zee will enlist the help of some of his industry friends including American fashion designer, Rachel Roy, socialite and fashion trendsetter, Olivia Palermo, rock musician Adam Lambert, Mark Badgley and James Mischka of Badgley Mischka and model and actress Veronica Webb, to help judge the designer’s ability. Each label will be put to the challenge when Zee asks the team to design quickly and outside of their comfort zones for one of these celebrities, who may or may not be typical of the label’s core clientele.”


We covered last season and it instantly became in our eyes the best reality show about fashion ever done. But don’t take our word for it; take the word of our 2010 selves:

“Arising out of the staleness of the fashion reality programming genre, this show somehow manages to be fresh, fun, and intelligent. There are two reasons, one is Joe Zee himself, who is whip-smart, comfortable with anyone, and endearing as hell. The second reason is the concept: It’s airtight and fully realized. It’s not people playing a game with fashion; there is no prize money at the end, but it does put real designers with real lines through their paces, exposing their flaws and weak areas for the cameras and then forcing them into a do-or-die situation in order to save their company. Damn. You don’t even have to like fashion; that’s just good television.”


We had the honor of attending an advance screening of the first episode of season 2 and the show is as good or better than it was last season. We’re telling you: if you got burnt out on Project Runway, this show is the perfect antidote to that.


While we were at the screening event for Season 2, we met the two people behind RADENRORO, the line featured in the first episode of last season. Liquica and Andrei are as charming as we found them on television and, since we responded really well to the work they showed on the show, asked for an update on what they’re doing now, as well as a sneak at the lookbook for their spring line. We had been invited to their show during Fashion Week in September, held at the Indonesian consulate, but unfortunately we had at least three other shows to go to at the same time and never got to theirs. We really need an editorial staff.

Anyway, they sent us all these pics of their pretty, feminine, chic looks from their SS 2012 line and the following update on one of All on the Line‘s biggest success stories. They’ve been working their asses off, as you’ll see. We think a lot of people don’t realize just how much hustle is involved in having even a moderately successful fashion business, so it’s nice to get this first-person account:


“The show ended with us all toasting to a bright future after Joe received an email from Nordstrom saying they’d were going to pick up the line to test it in at least 5 of their stores. We knew that to make the most of the opportunity with Nordstrom we’d need to follow up with Loretta Soffe (Nordstrom’s EVP & General Merchandise Manager of Women’s) who we met on the show. So as soon as we got home Andrei emailed her assistant.

Loretta is one of the nicest (and smartest) people we’ve met in this business and working with her has been a real inspiration for Liquica. She also happens to be one of the busiest people we know, so we didn’t end up connecting with her again until mid January (we filmed the final AOTL scene in early December) when she visited our showroom in NYC. Fortunately, her visit went really, really well. We had no idea what to expect in terms of order size and were intent on not setting our hopes too high. We remember watching Loretta go through our Fall rack and start picking out styles after style she liked (including most of the ones we presented on the show), by the time she’d picked out 8 styles we started getting really excited. When she then went over to our Spring collection rack (the very same collection Joe gave some “tough love” our episode) and picked out ANOTHER 8 styles we had to really struggle to keep our cool. At that point we knew this was all really going to happen and that it would be huge for us as a brand.”


“We will never forget the moment we actually received the POs from Nordstrom. Andrei was in a restaurant, having just finished eating, and was idly checking his BlackBerry when the POs came in. He remembers opening the first of 4 attachments and seeing a number on that attachment alone that larger than any single order we’d received previously. When he opened the other 3 attachments, it turned out the total of their first order was more than 5x any previous order we’d received. We sincerely wish the cameras had been rolling at that moment because Andrei flipped out and started sprinting home from the restaurant to see the full POs on his PC, while he was running he called Liquica and she let out a cheer that almost got her thrown out of the fabric store she was in at the time.”


“Our excitement over the huge first order from them dampened a little bit when we realized we were on the hook to get more than 1,000 units made in only 2 months (keep in mind all the fabrics we use had to be delivered from overseas). Normally we’d have received orders for a March delivery sometime in September rather than in January. So we were faced with producing our largest order ever (by far!) in less than half the time we’d normally have had. We also knew that being our first delivery to Nordstrom there was no margin for error. Successfully shipping to a huge dept store like Nordstrom isn’t just about producing flawless garments; it’s also about understanding and nailing all of their compliance requirements (packing, shipping, garment ticketing, invoicing, etc). Andrei oversaw this side of things and his nightly reading became Nordstrom’s 800+ pages of compliance guidelines. Liquica focused on ensuring our factories produced their highest quality work ever, despite the tight timeframe. In the final week of production we were working 18+ hours each day and sleeping 2-3 hours a night at best, but we managed to get everything done and delivered on-time and we didn’t get a single compliance-related chargeback. To this day this is one of our proudest accomplishments.

Nordstrom was wonderfully supportive of the launch (even after our episode initially aired with the botched audio, which was NOT one of the high points of this whole experience) and arranged with Sundance for us to do in-store events in L.A. and at their Seattle flagship store. We did these in the course of one amazing trip in April.”


“Nordstrom re-ordered for fall (you can see their picks at our dedicated brand page on their site) and we are expecting to get their SS 2012 orders any day now. Overall the collection has been selling reasonably well for a new brand that’s still unknown to many of their customers, but obviously we have a long way to go before our numbers are competitive with the staple lines we hang next to in their Savvy department (ie DVF, MARC by Marc Jacobs, etc). Nordstrom is a great partner in that they have a longer view of their designer partnerships; they understand it’s about building up a brand and a following, not just hoping for one style to be a mega-hit. They continue to invest in us as a brand they believe in and see growing demand for, and we continue to pour all of our resources into growing brand awareness on a larger scale, promoting our partnership with Nordstrom, and putting out great new collections.”




“We’ve also had a number of our styles turn up on TV outside of All On The Line. Our Yudia blazer appeared on an Oprah segment, Bachelorette Ashley wore our Neneng Cami in one of the final episodes of The Bachelorette, and Gia Allemand also wore our Bidari dress and Aria Dress on The Bachelor Pad. These appearances have been a great way for us to reach a broader audience beyond just the fashion enthusiasts who watch shows like AOTL.

Finally, we just finished re-launching our own website at www.radenroro.com, with an increased focus on our online store (which we use to sell styles that not carried in retail stores, such as past season hits that people still email us about) .”



[Photo Credit: sundancechannel.com, radenroro.com]

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  • michelle shields

    Editorial staff? If i was a single gal with no commitments I’d be on the first bus!
    I’d forgotten this show was coming back until my DVR started recording the marathon today. After last season of PR this will truely be a breath of fresh air!

    • I would totally do it, even despite being in law school. Hear that, T&Lo? I’m here in NYC, at your disposal! 

  • scottyf

    *lifting only his head off the couch; slowly awakening from his food-induced coma and checking the cranberry sauce drip in his IV pole*

    I must admit that I was a little turned off by Mr. Zee after S1EP6. But I’ll bite the bullet and watch, since he is absolutely brilliant and I’d jump his Hot Hong Kong bones faster than you can say: “Put some more dressing on that Turkey Sandwich.”

    Hope you Soul Brothers had a joyous holiday.

    • Anonymous

      What a creative use for leftovers….Cranberry Sauce Cosmos!!!

    • muzan-e

      Newly-arrived to the US, I couldn’t quite understand Thanksgiving dinners. I loved the celebration itself, but – sweet pumpkin dishes? Worse: turkey? And were cranberries even edible?  And then a friend talked me into trying cranberries and turkey together.

      Year after year, I’m the reason why we don’t have any leftovers. *g*

      I truly wasn’t sure that I wanted to keep watching Line, after that episode. But I’m truly glad that I did.  This guy isn’t cruel; he’s a teacher, one who sometimes just doesn’t peek too closely into his student’s head, and I can watch because those moments do seem to be pretty rare. 

      …. the Hot doesn’t hurt, mind.

    • P M

      completely irrelevant and apropos of nothing: I always look forward to reading your comments. 

  • I’m so glad and not a little relieved to hear that TLo like this new season even more than the first, because when I read about the line up of this designer and that musician, I get a little nervous.  So I’m excited!  And I loved reading about Radenroro and Nordstrom; so interesting.  Back to your regularly scheduled tryptophan.

  • Anonymous

    I think I may watch this, if I’m up that late! Is it on Bravo?

    • It’s on the Sundance channel.

      I didn’t even realize we had Sundance on our cable service until I accidentally clicked on it one day. You can only imagine how excited I was so to able to catch up on All on the Line.

      • Anonymous

        🙁 I get the cheap cable, so we don’t even have HBO or any movie channels. oh well, I guess I’ll read recaps.

    • mrspeel2

      It’s on the Sundance Channel.

      • I just watched it on the Sudance web site. They have all of last season posted, too.

        • mrspeel2

          That’s good news because as it turned out, I was kinda late finding it on TV and only got to see the last 2 episodes. I’ll go online and watch the ones I’ve missed. Thank you for the heads-up, Nancy!

  • Ooooo! Thanks for the reminder, boys. I’ll be setting it up on the DVR as soon as possible.

  • Anonymous

    Alas, Sundance is a premium channel on our cable; I talked our provider into a free trial that lasted just long enough to watch S1 of this show and I LOVED it, but not enough to pay for that premium package.  Buying it one episode at a time off iTunes or Amazon or wherever it’s available should work this time.  Does anybody remember where the episodes are available online after the fact?  Thanks.  I LOVE Joe Zee and really want to enjoy S2 as well!

    And I’m really glad that Liquica and Andrei are doing so well in their partnership with Nordstrom’s.  I wonder if Liquica can still manage to keep her nerves in check enough to talk about her designing?  Because she really does design some lovely things; if I was young and svelte again, I’d definitely be trying a number of them out.  Their prices are also not stratospheric (which I know is one thing Joe really worked on with all the young designers last year, finding ways to keep costs down to where their things could actually be produced and sell), and it must be fun for them to see some of their things “in the wild, so to speak”!  (And there’s not much wilder than Bachelor Pad, I have to admit.)

    • Anonymous

      The episodes are available on iTunes.  That is how I watched last season — Sundance is also a premium channel for me, available only in a package of stuff I don’t need.

      • Anonymous

        Thanks.  I thought I remembered that’s where it was available.  So now I just have to wait until it becomes available!

        • Anonymous

          I believe sundance has uploaded it to their youtube channel

  • Anonymous

    That dark-haired model looks like a more interesting looking Taylor Swift.

  • mrspeel2

    FYI:I just flipped on the Sundance Channel to see if I get it, because I didn’t last cycle (and it broke my heart) but I’m happy to announce that through some sort of magic (or maybe it’s a free trial) I do now! What’s more, it appears they are having a marathon of the last cycle if y’all want to get caught up!

  • Anonymous

    Editorial staff? Sounds like you need a college intern who is willing to work for free… a la me!

  • Anonymous

    Editorial staff? Sounds like you need a college intern who is willing to work for free… a la me! 

  • Anonymous

    That is really interesting information from Andrei and Liquicia.  Sounds like it would make for compelling TV, too!

    After watching them on All on the LIne, I ordered the Teddy Bear blouse from their first Nordstrom line and I LOVE LOVE LOVE it.  Wear it often and it is so beautifully made.  I will keep following them and buy more as circumstances allow.  Love most of the dresses pictured above.  She has quite a way with prints.

    I look forward to your season two recaps!

  • Anonymous

    I am here for you, TLo! Seriously. Many years of corporate retail/fashion experience, and, since I’ve been downsized, I have a ton of free time that I can dedicate to you!

    Oh, and I am totally watching this show.

  • Anonymous

    I can’t wait to watch this new season! Although I will admit every time I read “socialite and fashion trendsetter, Olivia Palermo” (or anything about her) I have a hard time continuing to read because my eyes have rolled back and lodged in my brain. Otherwise, brill! 

  • Anonymous

    God I love this show!  Just what I love about fashion, designers, the creative process, the sewing techniques– and how individual designers employ them…. I am in thrall.

    Oh, heads up— Sat. at 7pm– Sirius Radio channel 107: Fashion Insider with Fern Mallis.  Calvin Klein is the featured designer.
    more here: http://www.cnbc.com/id/45390106/Fashion_Visionary_Fern_Mallis_Launches_Series_on_SiriusXM_On_Fashion_Insiders_Mallis_invites_listeners_inside_the_industry_she_revolutionized_Interviews_with_icons_and_innovators_From_the_runways_to_the_airwaves_style_redefined_on_satellite_radio

  • Anonymous

    Season 2 Premiere:  That managed to be both really painful and dull.  Hope it gets better.  I felt terrible for the designer — no fun to watch and, for the first time, I found myself actively disliking Joe Zee.  Just a bad fit all around. 

    Re the clothes pictured here, I do like what I see of the pink print ruffled collar dress and that’s about it.  Glad they are doing okay though. 

  • P M

    I’m a sewer, and I had to do a long gasp at the clothes. PR does not  even compare.

  • MilaXX

    Just got in the house and I’m watching the season opener. Joe Zee seems like such a nice guy. I’m glad to hear the update of Radenroro. They seemed like genuinely nice people who just needed a bit of direction. Good to hear they are doing well.

  • Kathleen B

    fascinating! thanks for sharing. 800-page compliance manual. …. wow.

  • Loved the update from Liquica and Andrei! Thank you for sharing, it’s fascinating to hear how this process actually works!

  • Thanks for the update on Radenroro. I have my own business (Not clothing), and I can relate so much to the people Joe Zee works with, especially some one like Liquica, who had such a hard time with self promotion. Being creative is not enough, and it’s so interesting to watch Joe Zee mentor.  

  • Anonymous

    “It’s not people playing a game with fashion…”At times, Joe Zee seemed to be playing with the designers to exploit cheap Reality-TV drama; perhaps giving them unrealistic deadlines or not really understanding their problems.  (I read a response by one of the participants on their website.)  I can’t say I really cared for his persona (I’ll be charitable and assume what I was watching was an exaggerated characterization, not the real thing). Anyone can look big criticizing someone else’s work with some well-placed zingers and by not giving them enough time to execute it, although I have to admit that almost nothing I saw last season interested me.  I felt as if every episode was calculated to produce an acid remark to be used as the episode title.His inspiration exercises were pretty standard:  Walk around and take photos of New York.  Really? And his use of that coffee shop spoon as a symbol of his hoped-for success was ridiculous.  Now maybe if he had stolen it from the Russian Tea Room, or if it were really a special spoon, it would work. I think in the trailers he’s added a cup or something. Next, the whole dinner service. 🙂 The lengths to which Reality TV goes to manufacture “stories” and sentiment are silly and unconvincing.I also find it interesting that this show airs on the Sundance Channel.  I guess it long ago gave up the pretense of being an independent, arty channel that wasn’t just about making a buck.

    • Anonymous

      I’ve thought about this comment over the extended holiday and I’ve come back to it a few times to reread it.  I think you are spot on.  Thanks for freeing me from another wasted hour.  I was totally turned off by the Season 2 premiere which I found an exploitation of the designer and his staff … and basically a dicking around with the potential audience.  Hated it.

  • Anonymous

    I love how their update includes the phrase “compliance-related chargeback.”   I like how this show also addresses the “industry” part of the fashion industry.  It really demonstrates that talent and creativity are necessary but not sufficient; success requires savvy marketing, strong professional relationships, and the application of business concepts.  T&Lo, you guys were right.  This is a very different and refreshing kind of reality, fashion oriented show. 

  • Anonymous

    If you don’t get the Sundance channel, check and see if you get their stuff On Demand. I don’t get the channel itself but do get some of their shows free using the On Demand for some reason. That’s how I watched all last season. The new episode doesn’t seem to be up yet, but I’ll keep checking as I really liked the show.

    • Sundance On Demand tends to take a a few days to put up the latest episode. And last year they only had three available at a time. I had to wait until Sundance started re-airing them to catch the first four episodes, because they had already rotated off On Demand. But once the channel itself starts re-airing them, they run about a dozen times a week.

  • Anonymous

    So I just watched the episode at the website that TLo links above. No Sundance channel necessary. Mostly I enjoyed it.

    But I have to say I was really put off by the way Joe Zee (and others) kept calling full grown women “girls.” Is that just standard in fashion? 

    And Joe seemed floored at the end that the “girls” had better sense than did Angelo. What? Seems awfully patronizing and sexist — and also ridiculous to be so surprised, given what bad decisions he kept witnessing from Angelo.

    • Anonymous

      I noticed this too last night and he said “girls” many times over.  I thought it was obnoxious and unprofessional — even though the unwomen also seemed to be.  Last season, first, Joe Zee seemed like a human.  In this premiere, I had the sense that he was playing for the cameras the entire time — including many meltdowns and appropriate cursing — and seemed to have signed off on the selection of a designer who was clearly not ready for primetime.  I’m out.

    • I’d be willing to bet that referring to full grown women as girls is as common in fashion as it is in any other industry, which is to say “very”. It put me off too.

      I’ll give him a pass on the other thing, though. I think his surprise was over Angelo’s employees having better sense than Angelo does. Not because they’re women, but because, as the owner, Angelo should have more sense than the people who work for him. That’s how I interpreted it, anyway.

  • Anonymous

    Love Joe Zee; first episode was amazing!!

    • Yeah, this was an odd way to start the season.  Kinda sad and depressing, leaving these people where he found them. And calling those women “girls”…”tell the girls to get a chair”…what?  How about “Could we have a chair, please?”  I was expecting him to ask them to get coffee and I’m not even joking.

      Watching that guy get totally crushed at the end was so sad.  Happy holidays!

      • Anonymous

        YES. Exactly.

  • Anonymous

    ” we didn’t get a single compliance-related chargeback”  For a small company fulfilling their first big-chain-store order that’s as big a triumph as producing the designs that have attracted the business in the first place.I like this newer stuff better than the clothes shown in their S1 episode, the prints are very appealing. The print dress and (I think) skirt that are banded with black look like winners to me.

  • TN

    The first episode indeed was a sad way to start out the season, the designer got nowhere, he’s in the exact spot before Joe met him.  Honestly, in a way I think it’s a taste issue, he kept seeing certain fabrics and ideas as great, innovative, but they weren’t.  He kept imagining things to be too complicated, and it cost him, I hope him the best and continues to sell wedding gowns. 

    • I just kept hearing Tim Gunn saying, “Edit! Edit!” Funny that Edit was the name of the store he was trying to sell to.

  • Anonymous

    I like the proportions, but some of these clothes look very cheap, particularly the shiny ones and the separates.  There are some very poorly finished hems.  The prints are divine.  That lime green dress, um, really?

  • Anonymous

    This reminds me a little of Tabatha’s Salon Takeover, but more worthwhile and about fashion.

  • Anonymous

    I really like this show. The one thing that seemed totally unnecessary at the end of the episode was Joe Zee re-asking the owners of Edit and the Elle.com guy separately if they would feature the line (in front of the designer). It was PAINFUL to watch. I think Joe could have just quickly told the designer Edit and Elle have decided to wait on your line and then asked the them to explain why.

  • Don Howe

    I was pretty much appalled at his season’s opener (as much as I can be in this context, that is – it’s only a reality show, not a Republican presidential wannabe opening his or her mouth). I thought ALL the failure on display was Joe Zee’s. He failed to accurately assess the potential of the designer, failed to steer him appropriately into a proposed business model that made sense, and the many warnings throughout the show that the designer was floundering or just not up to it were apparently treated only as opportunities for Zee to throw the same unhelpful tantrum over and over again. Zee had a look at 5 or 6 of the poor guy’s ready-to-wear designs, and only liked one of them. That’s a crappy average. Why then would he set up a meeting with the owners of a shop apparently so small and exclusive, Alexander McQueen couldn’t come back from the dead and get his whole line offered there? And please, somebody tell me who those real-life customers were. I thought at first they were (rather hazily) described as customers of the shop, then I heard a fleeting mention of them as “potential customers” of the shop, but they looked more like a bunch of women rounded up that morning from Elle’s accounting department. I had a really hard time seeing any of them as upper-class fashionistas called away from an afternoon trying on size 4’s on the Upper East Side. That post-show moment when Zee sent the designer away and asked what everyone thought was a ridiculous piece of reality-theater gone wrong, and just made Zee look like he was too dense to notice THEY ALL HATED THE CLOTHES – just like he did! Through the whole show! OMG what a surprise! The whole episode seemed designed to humiliate the designer, with Zee leading the charge – if something initially attracted Zee to him, we never saw more than a few seconds of it. He or his handlers need to be picking designers he genuinely hopes can make it, not designers that just look like easy pickings.