Reese Witherspoon is the new face of Swedish label Lindex for its Fall 2011 ad campaign titled “California Denim,” and the pictures are a veritable avalanche of cheese.
“The big autumn campaign is called California Denim and in the leading role we see the Oscar winning and internationally famous actress Reese Witherspoon. Positive, warm and full of energy Reese is perfect for a collection which combines a relaxed style with Hollywood glamour.
“I have always loved denim and knitted garments which can be mixed and matched. Lindex’ fashion suits my style perfectly and I am very pleased to be a model for the new collection”, says Reese Witherspoon.”
“I have always loved denim and knitted garments.” Oh, HONEY. Don’t let Swedish marketing teams write your dialogue, mkay? And hey, a gal’s gotta pay the bills, we get that, but you might want to do a little due diligence before you sign the contracts because these clothes are so not suited for you. In fact, we can’t even picture you wearing most of these looks in your real life.
Come ON. This is JCPenney catalogue posing.
The clothes aren’t bad (although that ruffled flannel shirt is … odd, to say the least) but they don’t look anything like Reese, who favors a sort of southern country club aesthetic. The big chunky sweaters and boot cut jeans just don’t suit her at all, which makes her wide-grinned vamping all the more unintentionally hilarious. We don’t care if celebrities take these kind of spokesmodel deals, but if the product doesn’t suit the celebrity, the results can be more amusing than aspirational.