Oscar de la Renta’s “Live in Love” Ad

Posted on August 22, 2011

Oh, you’re gonna love this one, kittens.

In typical “Here’s your end-of-the-day pretty” fashion, we’re shutting up and letting the pictures do the talking. First, the ad for Oscar de la Renta’s new fragrance “Live in Love.”

But maybe we’ll let WWD say a few words:

“So de la Renta decided to go back to an era of much more style and glamour — the Fifties, Sixties and Seventies — when advertising came out of an artist’s pen and brush. The Live in Love ad is a high fashion illustration done by British artist David Downton. It is scheduled to run in the November editions of Vogue, Allure and Cosmopolitan magazines.”



How freaking fabulous is THAT? Sal Romano lives.

That’s just too delicious to stop, so here’s more of David Downton’s work. Enjoy the Mid-Century-style glam, darlings.

 













 

[Photo Credit: wwd.comdaviddownton.comfigprints.com]

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  • http://www.facebook.com/people/Kelsey-Albrecht/100001647200441 Kelsey Albrecht

    Perfect!

  • http://www.facebook.com/people/Kelsey-Albrecht/100001647200441 Kelsey Albrecht

    Perfect!

  • Anonymous

    Love!  And so stylish.

  • http://twitter.com/wrenaria Kimmy Hescock

    Um. Gorgeous. <3

  • http://twitter.com/LianaBrooks Liana Brooks

    I love this! Drawing is not one of my talents so I always look at these with a bit of awe. Just a few splashes of color in the right place and you have the image of a person. Beautiful work.

  • Judy_J

    Thank you, thank you, thank you for this post!  The beauty of these drawings almost moves me to tears.  The “Live in Love” ad makes me want to run out and buy a bottle.  The bottle itself is pretty fabulous.

  • Anonymous

    Fantastic.  I love these.

  • http://twitter.com/DresswithAplomb Aplomb Pomilio

    Oh, how soft and lovely. [Your Sal Romano link is broken.]

  • Anonymous

    J’ADORE!!!

    most especially loving the crystal-encrusted girl with the cheeky spot of red doing efficient stand-in work for ms. nipple. ;)

  • Lisa

    Oh, my god, this is so beautiful!  These should be framed!

  • Anonymous

    When I started to scroll down to view the pics, I have to admit the first one for the perfume almost made me gag. Hated it. Absolut hate, I had more of an 80s feel than any other decade, and the splotch of white in her hair made me immediately think of ‘There’s Something About Mary.”  I was so let down for my end of the pretty T-Lo post. BUT everyother drawing is absolutely stunning. Love them. Just wished they had picked a better one for the ad.

    • http://profiles.google.com/trashilove { edi } ilovetrash

      early 60s. i hate the 80s w/ a passion almost unparalleled in any other reasonably impersonal region of my life–it reminds me always of the death of culture combined w/ the seeds of death for many many of the people i knew & liked best. it isnt 80s, 80s i would feel deep in the viscera, if you will. if you want 80s, go to the eleventh for the orchid/chartreuse {purposeful peri-pantone pretension}. but even that isnt quite it, it’s embodied by only the colors. this is a nice homage to the long lost mid-century, which will soon be a century old & by then, i suppose, even the healthiest of us will be gone.

      • http://profiles.google.com/shannonlstewart Shannon Stewart

        I should make it, but I wasn’t around for the mid-century last time:(  Bums me out, too, because mid-century modern is essentially my entire design style — though with slightly different colors. 

      • http://profiles.google.com/thisiscelia Celia

        You’re right, I think he’s thinking of Patrick Nagel.

  • Anonymous

    Absolutely stunning…

  • Anonymous

    I just love these so much, especially the yellow drawing and the ink one of the Twiggy-ish woman looking up. Thanks so much for sharing these with us!

  • Anonymous

    Oh, how divine! I wonder if any kittens might know if and where any of these prints are available for purchase anywhere?

    • Anonymous
      • Anonymous

        Actually pretty reasonable for artwork, especially high-profile artwork from a successful artist. If you wanted the original, you could probably add two zeroes to those numbers.

        • Anonymous

          Yes, I do realize that. Alas for me, they still fall into the pricey category, no matter how reasonable.

      • Anonymous

        Actually pretty reasonable for artwork, especially high-profile artwork from a successful artist. If you wanted the original, you could probably add two zeroes to those numbers.

      • Anonymous

        Actually pretty reasonable for artwork, especially high-profile artwork from a successful artist. If you wanted the original, you could probably add two zeroes to those numbers.

      • Anonymous

        Actually pretty reasonable for artwork, especially high-profile artwork from a successful artist. If you wanted the original, you could probably add two zeroes to those numbers.

      • Anonymous

        Actually pretty reasonable for artwork, especially high-profile artwork from a successful artist. If you wanted the original, you could probably add two zeroes to those numbers.

      • Anonymous

        Actually pretty reasonable for artwork, especially high-profile artwork from a successful artist. If you wanted the original, you could probably add two zeroes to those numbers.

      • Anonymous

        Oh thank you darling! You’re right-they are pricey for me too, starving 20 something that I am, but I have a nice place for them on the ol’ Christmas wish list…thanks again!

  • MilaXX

    Love all of these. I would love a few of them framed as prints in my house.

  • Lauren Maier

    Art!  Class!  It lives!!  

  • Anonymous

    Oh my, how I love these. They are just screaming for Peggy Olsen to write some copy.

  • http://www.facebook.com/profile.php?id=506473106 Mori Clark

    as an illustrator myself these sorts of ads make me SO EXCITED. 

  • Anonymous

    Totally takes me back. With just a hint of modern. Love, love, love!

  • http://www.facebook.com/profile.php?id=513945580 Megan Patterson

    FAAAAAAB. I’ll be real here though — I’d rather have those earrings than the perfume!

  • Sarah Renshaw

    Love love love this! I had a room mate who was a design student at FIDM in LA. I used to sit & watch her draw these one after another. I was fascinated watching her.

  • http://pulse.yahoo.com/_QCJEZMOV4VYMXC5WJALLZNYEB4 Mari Rose

    I see Julianne Moore’s face in these illustrations.

  • Anonymous

    Oh, these are wonderful to look at. Thanks, you guys :)

  • Anonymous

    WOW. *floored*

  • Anonymous

    yummy!!!

  • Anonymous

    J’adore

  • Anonymous

    BRILLIANT! I miss Mad Men.

  • Anonymous

    Gorgeous! The “model” looks remarkably like Julianne Moore.

    • http://www.facebook.com/profile.php?id=1046681022 Paula Berman

      I thought the same thing!

  • http://joyouslifesf.wordpress.com Kiltdntiltd

    Rene Gruau would be SOoooooo Jealous.   These are amazing works of art and they also beg the question why we rely so much on the photographers art to illustrate what is ineffable.

  • http://pulse.yahoo.com/_T24URKJGBLJQPBWCRPU37IIHLU Krab Louse

    The 5th one down with the asymetrical flip and white shirt?  That’s my hair-do!

  • http://pulse.yahoo.com/_T24URKJGBLJQPBWCRPU37IIHLU Krab Louse

    The 5th one down with the asymetrical flip and white shirt?  That’s my hair-do!

  • Anonymous

    These images really take me back to my childhood when I poured over my mom’s fashion magazines and newspaper ads. These pics have a vintage feel to them, but also strike me as a more modern and fresh interpretation. Thanks for the end of the day pretty. And I agree, the first image definitely resembles Julianne Moore.

    • Lattis

      Yeah. I hate to say it though, the yellow baby doll brings back the memory of seeing my mom and dad going at it with my mom wearing THAT VERY BABY DOLL thingy (2nd pic from top). Conflicted. Confused. My parents do it?!! ick. cool? A little more therapy might be in order.  

  • Anonymous

    Wow. I am transported back to the first half of the 60s. I love the confident looseness of his work. And he knows just what to put in and what to leave out.

  • Anonymous

    Wow. I am transported back to the first half of the 60s. I love the confident looseness of his work. And he knows just what to put in and what to leave out.

  • Anonymous

    Wow. I am transported back to the first half of the 60s. I love the confident looseness of his work. And he knows just what to put in and what to leave out.

    • http://joyouslifesf.wordpress.com Kiltdntiltd

      “confident looseness” perfect assessment.  Bravo.

    • http://joyouslifesf.wordpress.com Kiltdntiltd

      “confident looseness” perfect assessment.  Bravo.

    • http://joyouslifesf.wordpress.com Kiltdntiltd

      “confident looseness” perfect assessment.  Bravo.

  • http://twitter.com/democracydiva Democracy Diva

    Breathtaking. 

  • http://twitter.com/democracydiva Democracy Diva

    Breathtaking. 

  • http://twitter.com/democracydiva Democracy Diva

    Breathtaking. 

  • Anonymous

    Beautiful images. They would look lovely as a framed series.  

  • Anonymous

    Stunning, stunning, stunning.

  • aussiegal77

    Just adore it all.  Thank you!

  • http://profiles.google.com/ballinger.jl Jessica Ballinger

    The 4th one down looks like Julianne Moore, no?

  • Anonymous

    I am a framing designer and my hands were itching to get to these and design framing for them! Gorgeous and would be so much fun to play with. I’m irritated I had to end that sentence with a preposition but I didn’t feel like making it better- tired

  • https://profiles.google.com/104791269167429064986 Judy S

    Just for the heck of it, I downloaded a few of these and opened them in a program where I could view them in greyscale. Beautiful as the color is, the b&W versions are fantastic too. Thiis really reminded me of old advertisements in the New Yorker–in the days when it did not run color ads, and there were always a few luscious NYC dept. store images in the margins–sketches, not photos.  

  • Anonymous

    Wow. My favorite is the Dior one with the orange skirt, and the one right below it.

  • Lisa

    They also kind of remind me of the part in “Valley of The Dolls” where they show all of Ann’s photo spreads!

  • Pennymac

    Love the ad, ADORE the art work, and the tag line “the new fragrance for women created by a man who adores them” makes me want to buy it. As a marketer, I appreciate its brilliance. As a consumer, I WANT!

  • http://www.facebook.com/people/John-Hixenbaugh/1337566439 John Hixenbaugh

    Reminds me of vintage Lord and Taylor ads.

    • http://twitter.com/1carmelita 1carmelita

      Yes, I thought so, too.

    • Lisa

      Yes!

  • Anonymous

    Oh, so elegant!

  • http://pulse.yahoo.com/_3AJ237ND3GAHDQJZ4TLCO4WLRA Emily

    love love love

  • Susan Crawford

    So chic, so elegant – - – so eloquent. Glamour forever!

  • Christine Campbell

    So happy such gorgeous things exist.  Thank you for sharing.

  • http://www.facebook.com/profile.php?id=1344922354 Eric Scheirer Stott

    It’s a term I usually hate, but……..FIERCE!

  • http://www.facebook.com/profile.php?id=1344922354 Eric Scheirer Stott

    It’s a term I usually hate, but……..FIERCE!

  • http://www.facebook.com/profile.php?id=1344922354 Eric Scheirer Stott

    It’s a term I usually hate, but……..FIERCE!

  • http://www.facebook.com/profile.php?id=1344922354 Eric Scheirer Stott

    It’s a term I usually hate, but……..FIERCE!

  • http://www.facebook.com/profile.php?id=1344922354 Eric Scheirer Stott

    It’s a term I usually hate, but……..FIERCE!

  • http://www.facebook.com/people/Elaine-Lang/100000366510311 Elaine Lang

    If only it smelled like 50s and 60s Dior parfum.   Then, I’d swoon….Bring back the classics!   Miss Dior!  Dolce Vita!   Are you listening?

    Ugh, no more cotton-candy perfume, please.   We are not all 8 year old girls, perfumers.

  • http://www.facebook.com/people/Elaine-Lang/100000366510311 Elaine Lang

    If only it smelled like 50s and 60s Dior parfum.   Then, I’d swoon….Bring back the classics!   Miss Dior!  Dolce Vita!   Are you listening?

    Ugh, no more cotton-candy perfume, please.   We are not all 8 year old girls, perfumers.

    • http://profiles.google.com/trashilove { edi } ilovetrash

      ebay.

    • Anonymous

      Yes, Elaine!  YES!  Miss Dior and Diorissimo–I still wear them, I still love them!

  • http://www.facebook.com/profile.php?id=49702581 Susan Bullard Mayer

    Heart!

  • Anonymous

    Fab!

  • Anonymous

    The more I look at these beautiful illustrations, the more I hate Photoshop.

  • http://www.facebook.com/profile.php?id=1651681449 Jessica Miller

    those are beautiful! I’d love them as dressing room art! <3

  • Nora Mulllin

    <3, that's all.

  • http://profiles.google.com/shannonlstewart Shannon Stewart

    Okay, for those who don’t know, I’m insanely, ridiculously cheap.  I NEVER buy designer perfume, because it’s a hunk of money for something that is fairly unnecessary (and it just so happened that I discovered at a very young age that Curve works perfectly with my body chemistry…)  But this ad is so freaking fabulous I might actually plunk down the cash for it.  I don’t even really care what it smells like!  It’s that great of an ad! 

    I’m also now considering printing screen captures of this page for framing…:)

  • http://pulse.yahoo.com/_BA6BTBV4V3MQRX6K2HDEL7Y7TU MerridithK

    I want to frame those and hang them on my walls!  Absolutely gorgeous.

  • http://www.myblackfriendsays.com myblackfriendsays

    LOVE. Pinning several of these images.

  • Anonymous

    There’s a texture and expression you can get from brush and knife you just can’t accomplish on a computer.

  • http://twitter.com/applecocola Stacy

    FUCK. Now this is a man who understands a woman’s body and how to portray it.

  • Anonymous

    Beautiful and glamorous. LOVE.

  • http://twitter.com/#!/Space_Kitty Space Kitty

    This is actually kind of entirely awesome. 

  • http://pulse.yahoo.com/_VA5XLSF3QRELSC3MUFSXLP4EIE rebecca

    AHHHMAZING!!!!! Just my style.

  • http://pulse.yahoo.com/_T53WBEPGJZ7MMMZC4O563YU5HA Observer

    Real creativity shown here; no computer rendering, Photostop, etc. just talent.

  • M Carlson

    Holy fabulosity, Batman!! Those are exquisite.

  • http://twitter.com/annmartina Ann Harste

    When I was in high school in the late 70s, every issue of Vogue had a Barney’s ad that was a very detailed b/w pencil drawing. I wanted to be a fashion designer and I loved making my own pencil sketches based on those ads. It was the first thing I would look for when my new issue came.  I’ve always missed those ads since they stopped.  They were beautiful.  These ads bring back a lot of good memories.

  • Anonymous

    love the illustration, but the cut and paste bottle is pure photoshop 101.

  • http://profiles.google.com/laura.jane.ogorman Laura O’Gorman

    I want all of these framed on my wall.

  • Anonymous

    What great memories these drawings bring back for me!  I adore the very minimalist one in cream and black–a woman wearing a circle necklace, second to the last.  I would have that hanging in my house if I could.  Just amazing what he conveys with so little.  Thank you, TLo.  And thank YOU, Oscar!  Maybe you’ll start a new advertising trend here.  

  • Anonymous

    Lovely. I hope this means that fashion illustrations make a comeback!

  • http://pulse.yahoo.com/_OSYAJATXUH3QX7ZDDF52GXG4PU Janie R

    It makes me want to go back to school and take a figure drawing class. Love it!!

  • http://twitter.com/Nancer Nancer

    I would totally frame any and all of these illustrations. They are fabulous!

  • http://profiles.google.com/thisiscelia Celia

    Oh my god, SWOON!!!

  • Anonymous

    I had forgotten how beautiful and evocative fashion illustrations used to be.  I would so much rather look at these than at endless Photoshopped photos of starlets holding up a bottle of “their” perfume–like, they created it? So thank you, Oscar!  This ad makes me actually want to head to the nearest perfume counter to try it out, and it’s been a long time since I’ve felt that way.

  • j s

    Amazing!  Such a pleasant surprise.

  • http://twitter.com/TMamBo Therese Bohn

    Wow! Great throwback to 50′s and 60′s advertising art work! Calling Sal from Mad Men! 

  • Anonymous

    Squee! :D

  • Anonymous

    Love love love. Especially the black background with the sparkly gown. And thank you, Oscar de la Renta, for including a woman of color.

    Don’t love the “created by a man who adores them” tagline, though. Something wrong with that: “You” would be better than “them,” right?

  • http://profiles.google.com/withano Loren S

    Is this the same artist that painted Cate Blanchett for Vogue?

  • http://profiles.google.com/withano Loren S

    Is this the same artist that painted Cate Blanchett for Vogue?

  • Cheri Lee

    I want huge printouts of all of these to hang all over my bedroom walls.

  • Anonymous

    Wow, this artist is talented! So 2011 crossed with the mid-century vibe of the best of fashion illustration from those days.
    Freaking love this!

    I like to dream that this is the woman in me trying to get out…

  • Anonymous

    Oh man, he is soooooooooooooooo good!  Love all of these, love the modern looks crossed with mid-century elan. My only beef with the Live in Love ad is the type placement on the bottom right over the bottle.  Wouldn’t have been my choice.  But I quibble.

  • Anonymous

    Oh man, he is soooooooooooooooo good!  Love all of these, love the modern looks crossed with mid-century elan. My only beef with the Live in Love ad is the type placement on the bottom right over the bottle.  Wouldn’t have been my choice.  But I quibble.

  • Joyce VG

    Freaking fantastic!  What is old is new again. Love it!

  • Anonymous

    Thank you Oscar, and David! These illustrations make me enjoy being a woman. It’s nice to think that you are adored!

  • Amanda in Austin

    I want to frame these and hang them in my bathroom.

    • akprincess72

      I know, I would really like prints of some of these illustrations!

  • Anonymous

    “Everything old is new again” indeed! (I know someone here knows who wrote that song ).

    I do love these, but I don’t recall advertisements in this vein continuing into the 70′s, whatever WWD says, though I grant they should know these things.

    • Anonymous

      (Wikipedia says it was Carole Bayer Sager, so you needn’t find it for me, fellow minions!)

  • http://www.GiftedCollector.com Nancy Abrams

    I didn’t realize how much I miss this kind of beautiful until I saw these fabulous illustrations. Of course, they are a fantasy of what life could be, but compared to the ugliness we are subjected to everyday, a welcome balm for the eyes.

    IAMSOBZ

  • Anonymous

    LOVE this! So happy to see a return to beautiful illustration.

  • akprincess72

    Stunning!!!

  • Patricia Biswanger

    Almost fabulous enough to make me run out and buy the perfume.

  • Anonymous

    fan-f’ing-tastic. Totally brings me back to childhood, poring over PLAYBILL magazines after nights at the theatre. There were always ads like this.

  • Anonymous

    LOVE IT ALL! This is the kind of Fashion Illustration that I remember. Absolutely beautiful!!! Thanks, Guys.

  • narita_rayna

    oh holy fuck LOOOOOOOOOOOVE! i want them all framed & hung in my bathrooms.  too fabulous!

  • http://www.facebook.com/profile.php?id=1052062518 Megan Moore

    Gasp! Lovelovelove. I need a framed print of some of those.

  • Eclectic Mayhem

    Frabjous!  Thanks for posting chaps.  xxx

  • Anonymous

    So, so fabulous! When I was a kid, I used to love magazine illustrations just like these. It reminds me of my mother walking me through Saks, and Bonwit Tellers and Lord & Taylor’s “just to see pretty things.”

  • http://www.facebook.com/profile.php?id=1247316168 Julaine Haraden Morley

    Thank you so much for the reminder of Sal Romano – I was crushed when his character was eliminated and kept hoping he’d reappear. Also, this fashion art is a reminder that you can live through a time and never sense how iconic such images will become, which I’m embarrassed to say that I did.