Giorgio Armani Fall 2011 Ad Campaign

Posted on August 16, 2011

It’s time for our end-of-the-day pretty, darlings. Like a soothing cup of chamomile to calm your nerves and enrich your soul. Or maybe just pictures of a fierce bitch WERQing her shit. Sasha Pivovarova samples the fall Armani collection in front of the lens of Mert Alas and Marcus Piggott and looks sharp and chic while doing it. This campaign reminds us a little of fashion magazine ads from the ’80s, all lacquered and angular and colorful.

Put on a little Duran Duran and enjoy, kittens.











[Photo Credit: Mert Alas and Marcus Piggott for giorgioarmani.com]

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  • Anonymous

    “GIRLS ON FILM!  Two minutes later!”  My very first musicn cassette as a child was a Duran Duran album. 

    Love almost all of the clothes.  The bag with the convex bottom in photo #4 particularly caught my eye.

    Her bleached eyebrows are a little terrifying though.

  • http://twitter.com/mellafe natalia h

    The hair reminds me of Max Headroom.

    The clothes look luxurious, though. Sharp. I like it.

  • http://www.facebook.com/profile.php?id=1147948320 Robert Wright

    Chris March hair trim alert: picture six.

  • Maria Rosenfire

    I would wear the hell out of that quilted jacket in dusty rose. I think that’s the only quilted coat I’ve ever seen that I liked, excepting Jay’s awesome masterpiece from his PR runway show, which is an entirely different sort of quilting.

    • Anonymous

      Uh oh. I had my eye on that coat…shall we rock-paper-scissors for it? ;P

      • Maria Rosenfire

        Thumb war!

  • MilaXX

    Funny you should mention Duran Duran, my tickets just came in the mail today. These clothes are crying out for Tilda, Cate & Zoe to take them to the red carpet.

    • Anonymous

      Oh, you lucky girl! I still love Duran Duran and I always will. *sigh*

      • Anonymous

        Same here.

    • http://johanne-strickland.blogspot.com/ Johanne

      You said it! I personally want Tilda in the coat with the oversized collar, Cate in the dress just before that (they can fight over the grey, high-necked suit with the FABULOUS bag), and Zoe in any of the pieces I’m currently sceptical about (for instance, outfit no. 7), just to show me how it’s done.

    • Anonymous

      14 year-old me used to cover her walls, ceiling-to-floor in Duran Duran posters. Good freaking times. :)

  • Tom Shea

    Gets less gorge as you scroll down. Those first few pieces are breathtaking.

    • Anonymous

      I agree.  Those first few photos are amazing, the others less so.  I’d still rather look at Armani’s lesser work than most other designers’ best work though.  His aesthetic just speaks to me.      

  • http://www.twitter.com/allforusophia AllForUSophia

    OMG, this is beyond words. So so fierce!

  • http://twitter.com/#!/Space_Kitty Space Kitty

    Luscious.  Have we seen SWINTON in these? Because if we haven’t, we should.

    • http://pulse.yahoo.com/_COO4CCCPEVDT7IG5IOVGN3AZAM Its Yo Hipsta Treyshon

      Oh, dearest one.  Go here and scroll down to the bottom and swoon and feel bad for the model here:  http://www.tomandlorenzo.com/2011/07/planet-tilda-for-w-magazine.html

      • http://kittysdrawings.com Esz

        Absolutely it is SWINTON ;-) I think they’ve tried to pay tribute to her somehow but I’m afraid that model is pulling the same expression in each pic.

  • Anonymous

    I just swooned! 

  • Anonymous

    Like a Patrick Nagel print come to life!  Thanks for the pretty.

  • http://pulse.yahoo.com/_3AJ237ND3GAHDQJZ4TLCO4WLRA Emily

    Love.

  • http://pulse.yahoo.com/_COO4CCCPEVDT7IG5IOVGN3AZAM Its Yo Hipsta Treyshon

    My envied lady holds you fast in her gaze…

  • Anonymous

    Hungry Like A Wolf, my favorite Duran Duran number. Remember Iman in the video? Great stuff anyhooo, luv the spread real Glam.

  • Patricia Biswanger

    Very 80s, but some great clothes.

  • http://wipgirl.wordpress.com/ kristel

    I guess gape-mouthed is the thing to do these days?

    (The clothes do look great.)

  • Anonymous

    Gorgeous.

    Also, does the fourth picture remind anyone else of Battlestar Galactica?

  • Anonymous

    Beautiful clothes beautifully photographed.  And then one of the Kardasssssshians will wear one of these outfits and ruin it for me.

    • Anonymous

      not their style–they couldn’t handle it!! love those suits….

    • Alyson Lamble

      No way any of the Kardashian girls wear any of this stuff.  Much too classy and realistically, not suited to their collective body type.

  • http://profiles.google.com/thisiscelia Celia

    Love it! Finally, is this the sign that the label is worth following again? 80′s Armani was the best Armani, after all!

  • Anonymous

    well that was kinda fab. 

  • Anonymous

    It looks like they really wanted Swinton for this, but couldn’t get her. The composition is very eye-catching, but I can’t with those bleached eyebrows.

  • Anonymous

    It looks like they really wanted Swinton for this, but couldn’t get her. The composition is very eye-catching, but I can’t with those bleached eyebrows.

  • Anonymous

    Yesss!  My sister had that hair in 1984.

  • Anonymous

    Yesss!  My sister had that hair in 1984.

  • Susan Crawford

    That amazing structured bag in picture #4 – Must have this – NOW! And the dusty rose quilted jacket is awesome. Lovely pretty things.

  • Anonymous

    Makes me think of Tilda Swinton.

    • Anonymous

      And apparently lots of other people too. I wouldn’t be surprised if she was actually the inspiration for these clothes.

  • http://pulse.yahoo.com/_6TDAYXK555ABAKZEEOAJMC25FU Stan

    Simply Irresistable

  • Anonymous

    that’s some nice shit shown in great pix. good job. the third one from the bottom though: I hate the heart novelty button or brooch. completely kills the fierceness of the dress. hearts are for little girls and pajamas.

  • Anonymous

    Love the bag, the vagina dress and the quilted coat. Good job all around, actually.

    • http://www.facebook.com/people/Catherine-Rhodes/602850414 Catherine Rhodes

      Curious, which is the “vagina dress”?

      • Anonymous

        Second photo.

  • http://twitter.com/Littlegrr Mary Nau

    Love the bags.

  • Alyson Lamble

    Not wild about the fur shrug or whatever it is, but I adore the rest of it, most especially the brown houndstooth suit.

  • http://www.facebook.com/profile.php?id=1374511853 Sara Yungwirth

    Anyone else notice how the model only uses two different (yet similar) facial expressions?
    She’s working the clothes though.

  • http://www.facebook.com/profile.php?id=1374511853 Sara Yungwirth

    Anyone else notice how the model only uses two different (yet similar) facial expressions?
    She’s working the clothes though.

  • Anonymous

    If I squint and imagine Swinton in these getups, it is WERQ! indeed.

  • Anonymous

    oh. I bet she’s hungry.

  • http://profiles.google.com/grandiva1968 e jerry powell

    The reason everyone thinks that this screams Tilda Swinton is because Tilda wore that Armani high-collared wool and silk jacket in her shoot for W. And wore it much better, in my frivolous opinion…

  • http://www.facebook.com/profile.php?id=167100010 Meghan Young

    She gives great face until you start getting sick of her two front teeth. CLOSE YA LIPS FROM TIME TO TIME GIRL. 

  • http://www.facebook.com/people/Catherine-Rhodes/602850414 Catherine Rhodes

    Why is her mouth open in every shot?! Hate that.

  • Anonymous

    The clothes and bags are fabulous!  And I love the 80s looks (I’m Gen X so I would LOL)–so sleek and put-together.

  • Anonymous

    “Her name is Rio and she dances on the sand!”  Thanks for the flashback, TLo!

  • sonictofu

    sharp and angular and fabulous!  thanks for this! 

  • http://profiles.google.com/grandiva1968 e jerry powell

    Perhaps the photos she took with her mouth closed weren’t that great.  You know how Tyra can be when she’s standing over the lightbox…

    But seriously, if these bucktoothed things are the shots that were picked for the campaign, I’m not sure I want to see the ones that were passed over.

  • Anonymous

    I looked at the pretty pictures before I read TLo’s editorial. I used to work as a fashion illustrator in the eighties, and these looks scream the eighties. As usual TLo hits the nail on the head!

  • Anonymous

    Close your big red alien fish mouth and give me that first tote bag, stat.

  • Anonymous

    It does have an 80s feel, without being a pastiche or trying too hard be retro. The first look really sets the tone of the campaign (it may be my favourite), I think, and I love the quilted coat and the high collared look that follows it. I would like the one with the hair-trim more if it didn’t have it on the sleeve – she appears to be in the midst of transforming into a werewolf.

    (But since it is 2011, I have chosen to listen to Duran Duran’s most recent album – which, by the way, is fabulous.)

  • Anonymous

    She looks too weird for my taste: vaguely alien, with Bugs Bunny overtones.  Doesn’t make me want to see any more of her *OR* buy the clothes.

  • http://pulse.yahoo.com/_DBGUQZXOUEZM27CIITFATIEELE Dave G

    HATE HATE her runway walk!! 

    These ads need to paperbag her face. So damn alien & severe for the clothing.

  • Anonymous

    WANT….all of it.

  • Anonymous

    Clothes pretty. Model fugly.

  • http://profiles.google.com/trashilove { edi } ilovetrash

    very helmut newton shoots spectacular collection.

  • Eva Aleksandra Polak

    Saha Pivovarova is everywhere!

  • Anonymous

    That diamond quilted coat is amazing! If I had the $$ that would be mine right now and I normally don’t care for quilted jackets. 

    • Anonymous

      I don’t think it is quilted. Looks more like a textured wool fabric to me. It is very nice.

      • Anonymous

        Hmm, you may very well be right. Either way it’s lovely.

  • http://twitter.com/warontara Tara

    Love the clothes- absolutely gorgeous! Not my style, so I can’t say I WANT any of them, but definitely want to see Tilda and Cate rock them all. The model…..yikes. If I saw only one of these shots by themselves, I would probably think she’s doing a fine job. But picture after picture of that same expression….oh, honey.

  • Anonymous

    Not a fan of the shoot. Don’t care for the mono-face model and really don’t like the coloration, or miscoloration, of the whole thing.

    But the clothes. Dear God, the clothes. Suits in pictures 4, 5, and 9?  I’m weeping with want. The coat too. Want the coat too.

  • Anonymous

    Fierce clothing. They wouldn’t fit into my world, but they look very wearable for a certain percentage of the population. 

  • Anonymous

    I wonder what colour that lipstick is…

  • Judy_J

    Love the clothes.

  • narita_rayna

    LOVE! she is selling the shit out of everything! 

  • narita_rayna

    LOVE! she is selling the shit out of everything! 

  • Anonymous

    FIERCE. Great clothes, and btw, these are what I call handbags

  • http://twitter.com/ryenerman rynerman

    I want every one of those outfits + the ability to wear them.  Fierce!

  • http://twitter.com/VicksieDo Vickie Lord

    too bad the model is Alien-Gray Thin!  ICK

  • Anonymous

    I want to be the woman who can wear these clothes. Just for a day.

  • http://pulse.yahoo.com/_GFMOZFM3WT3T56EZHVZFK7UXSI Ramon

    She has a Mila Jovovich thing in some of these pictures.

  • Shalini Trivedi

    Is that model Cerri McQuillan from PR Season 7?

  • margaret meyers

    In the photograph of the blak suit and hat I could not see Sasha’s front teeth, so that’s my favorite right there.