Elle Fanning for Marc by Marc Jacobs

Posted on July 14, 2011

Hot on the heels of Hailee Steinfeld selling Prada to grown women, Elle Fanning takes her turn in front of the camera as the latest barely post-tween to play dressup for big money.

Elle Fanning for Marc by Marc Jacobs Fall 2011 Ad Campaign photographed by Juergen Teller.

The pictures are adorable and make the most of her doe eyes, but we have the same problem here we had with Hailee’s ads for Miu Miu; namely, that she’s wearing clothes that we can’t imagine most 13-year-olds would be interested in wearing. Once again, these are clothes for grown women and they’re being marketed to that customer by putting them on someone who just lost her baby teeth in the last couple of years. On an aesthetic level, the ads work; but on a practical level, if we were the customer for these products, we’d be a little offended by it.

[Photo Credit: Juergen Teller for Marc by Marc Jacobs]

    • http://profiles.google.com/paigemano Paige Mano

      Meh. I know it’s because of Super 8 or whatever, but I wish we could get past the ’70s styling for her.

    • Anonymous

      Almost every single garment here looks HUGE on her.  Were they actually trying to make her look like a 10 yr old in Mommies outfits? 

      • Anonymous

        That’s kind of what makes this actually work for me. There’s SUCH a dressed up in mom’s clothes outfit that it feels more…authentic? Like we don’t need to expect her to actually wear these clothes. Something about the whole thing makes it look charming (to my eye) and I think makes the clothes actually really pop, particularly the grey fur and the deer dress which feel the most out of step with Elle herself.  I like it!

        • Anonymous

          Funny thing is, if the clothes actually fit her, I could see her wearing them all with considerable authority.  So that’s why It didn’t work for me, but I totally see what you’re talking about here.

    • http://www.facebook.com/people/Lauren-Jean-St-Martin/504251897 Lauren Jean St. Martin

      Oh, I want everything! Not offended by it, because she actually looks somewhat comfortable in them, as opposed to Hailey, who looked positively terrified.

    • Kathy Lewinski

      I actually feel like all the clothes look a little big on her like she went into mommy’s closet.

      • http://pulse.yahoo.com/_6PUVFQ7YCZZFZRIER6BEJ4HVYE Amye

        Exactly what I was going to say.

      • Anonymous

        In terms of marketing, I”m wondering about the message. Maybe it’s to appeal to mothers wanting to buy stuff their kids will go into their closets and try on.

      • http://twitter.com/rachelruthlee Rachel Lee

        Yes! She looks like she’s playing dress-up.

    • Kathy Lewinski

      I actually feel like all the clothes look a little big on her like she went into mommy’s closet.

    • Anonymous

      That rust colored dress is an awkward length.  She full-on just looks like she’s playing dress up in that furry coat.  Dost mine eyes deceive me, or are those heart-shaped sunglasses in the picture below it???

      • http://www.facebook.com/people/Teresa-Rebecca-Cunningham/100000219160779 Teresa Rebecca Cunningham

        They’re triangular, the glare makes them look heart shaped. Intentionally…? Maybe.

      • Kate Small

        They’re aviators, but I’m pretty sure the reflected glare is intended to give impression they’re heart-shaped.  It’s a little heavy-handed on the Lolita references for my taste.

    • Anonymous

      That rust colored dress is an awkward length.  She full-on just looks like she’s playing dress up in that furry coat.  Dost mine eyes deceive me, or are those heart-shaped sunglasses in the picture below it???

    • mcarlson

      100% of those clothes are completely unattractive. Seriously. It looks 70s Goodwill.

    • mcarlson

      100% of those clothes are completely unattractive. Seriously. It looks 70s Goodwill.

    • http://twitter.com/foodhussy foodhussy

      she looks like she’s one of the crazy women from Grey Gardens – ugh – and those clothes are hideous! 

      • Anonymous

        You’re right! This whole shoot does have a Grey Gardens kinda mood, doesn’t it? Personally, I like the clothes, but not on a thirteen year old.

      • Anonymous

        This! The whole “Grey Gardens” thing just upped the uncomforatble factor for me.

    • http://twitter.com/foodhussy foodhussy

      she looks like she’s one of the crazy women from Grey Gardens – ugh – and those clothes are hideous! 

    • http://twitter.com/littlebitocd Kim Carpenter

      Margot Tennenbaum.

      • Anonymous

        See also: Tavi doppelgänger. 

    • Anonymous

      The whole idea of a 13 year old  modeling clothes for grown women is just silly, as the mother of a 14 yr old i can assure you even the most style conscious young girls would not be caught dead wearing this stuff, there is geeky chic and then there is just geek, this smacks more of of the latter with a ’70’s rest home thrown in for good measure….

      • Anonymous

        Um, most models are 14-19 years old. If you didn’t know she was 13 you’d assume she was 17-19….like most of the girls you are seeing in magazine editorials.

        • http://pulse.yahoo.com/_T24URKJGBLJQPBWCRPU37IIHLU Krab Louse

          Um, they’re MODELS.  An average 13 year old wouldn’t be seen in these clothes – maybe if the sleeves were shortened and the hem was shortened about 2 feet, then MAYBE there’d be some passing interest. 

    • Anonymous

      Marc Jacobs is losing me. This (and that ridiculous Oh, Lola! perfume campaign he has with her sister) with the deliberately bad photography and underage Fanning — I don’t know, I’m really just about at the point of thinking all he’s interested in is appealing to the porn-pedophilia market.

    • http://barklesstrimore.blogspot.com/ Kathrin

      I get your point in terms of a very young girl marketing clothes for grown-ups, but honestly a lot of models in their twenties look so young and are seen in those ad campaigns as well… I guess the only difference here is that we actually all know how old she really is… Hope this makes any sense, I am kind of rambling today.

    • Anonymous

      Mary Kate and Ashley!

    • Anonymous

      Not a fan of the ads.  I agree that it doesn’t make me want to buy any of it because it gives me that sense that I’m too old to wear it.

    • Anonymous

      They’ve styled her as Mary-Kate and Ashley Olsen. I’m so not impressed. They should have gotten the Olsen twins instead; at least they’re grown-ups and off-beat already.

    • Anonymous

      the first dress works on her and looks ok, the other ones (especially the coats) just look too big and/or mature on her..

      On the other hand she kinda looks like a girl who would actually raid the closet of some stylish mom with her friends to take such pictures.. 

    • http://www.facebook.com/profile.php?id=1326120071 Gaby Ripoll

      It reminds me of Margot Tenenbaum.

    • Anonymous

      The clothes all look too big and mature on her – she’s a kid dressed in grown up clothes. This doesn’t make me want to buy their clothes. (Plus the fact that I’m a dude, but whatever).

    • https://profiles.google.com/104791269167429064986 Judy S

      She looks lovely, the clothes look awful. Something from the mission bundle? I guess it’s kind of good for her that she can carry off the waif-wrapped-in-hand-me-downs role. Makes me think of Andersen’s Little Match Girl who has to wear her dead mother’s shoes because that’s all there is.

    • Karen Philp

      I am BEYOND tired of seeing young girls / women marketing clothing to an older demographic. 

      • Tamara Hogan

        No sh*t. I honestly don’t get what Jacobs thinks would be appealing about this ad campaign. Frankly it skeeves me out.

    • http://pulse.yahoo.com/_64HSRZWCSJ5RBFGCWDLFQOICYM G

      I’m very tired of this trend.

    • Anonymous

      Fully clothed kiddie porn.

      • Yaara

        Oh, come on. How you found anything remotely erotic in these pics or her poses is beyond me.

        • http://pulse.yahoo.com/_KMDQPAGFER44X2HETR2KZKQT6I maureeng

          It’s not that the poses are overtly erotic, it’s that her expression (frowning/pouting), the styling (to make it look like a child dressing up in adult clothes) and overall look (close-up, washed out) mimic some child porn. In particular the photo of her in the red dress grasping the gold frame or of the heart sunglasses (a la Lolita). She looks like she’s being forced to dress up and pose. If they were polaroids they would be illicitly traded between skeevy men. All in all, not an effective way to sell clothing to adult women.

          • Anonymous

            Thank you. You absolutely nailed the details of what I meant.

          • Yaara

            What can I say. I get what you’re saying, but I really don’t see it, certainly not the whole “being forced to dress up and pose”. I do agree that this is a silly way to address the target buyers.

    • Anonymous

      Most of those clothes look too old for me and I am approaching 50.

      That shoes/boots/sock combination is truly awful it looks like she has 2 stumps  (or some old hardy eastern European washer-woman from the 50’s to early 70’s

      • Anonymous

        EXACTLY – didn’t read through comments before posting my own or I’d just have given you Right On Sista.

      • Oze R.

        45 y.o. here and find the clothes too old too!
        I’ve always had the impression that Marc Jacobs hates his own public, thus the vaguely ugly/decidely pun-intended clothes and accesories (remember the trash-bag Vuitton purse?)

    • Mariah J

      These pictures look exactly like tween dress up time. They haven’t sold my any of these pieces, if anything, they look more ridiculous.

    • Anonymous

      Totally ugh.  Why can’t designers use adult women – breathing, eating, walking, alive women – to sell clothes for actual women?  Little girls have been sexualized and used to sell to women long enough.  I say we call the fashion industry on this and demand they stop.  It is really gross when you think about it. Besides – Marc Jacobs’ designs here look like something shoved in the bottom pile at Salvation Army – and not in a good way.  

    • http://www.facebook.com/profile.php?id=548830913 Darien Nevulti LeDisko

      I’d like it if they didn’t make her look like an Olsen Twin. :/

      • Anonymous

        Yes – she looks like she went shopping in the Olsen’s closet!

    • Anonymous

      “if we were the customer for these products, we’d be a little offended by it.”
      You hit the nail on the head boys.

    • Anonymous

      The heart sunglasses are hilarious. Why not just tattoo “Lolita” on her forehead. 

    • Anonymous

      If the point is to sell the clothes or the watch or the bags (I can’t tell), then this is a fail.  They look unattractive.  She does her part well.

    • Anonymous

      other problem: they have given her cankles.  I’d pout if I had to wear those 1960’s-gramma-wanna-be clothes and I’m 47 (or 48, never can remember these days).

    • Anonymous

      “we can’t imagine most 13-year-olds would be interested in wearing…” but shes not most 13-year-olds shes on red carpets and talk shows, she has to dress nice and none of the clothes are slutty so I think it works well. 

    • Anonymous

      she is adorable but i get your point TLO.  i so WANT those black frame glasses! 

    • Anonymous

      Interesting choice, really, because with this styling all they’ve done is convinced me that these clothes are too old for practically everyone.  The overlarge styling has made it impossible for potential customers to tell if these clothes would look good on anyone.  She looks like a post-apocalyptic waif wearing whatever she could find.  And is there only one tree in Marc Jacobs-land?

    • Anonymous

      These pictures are horrible. I hate Juergen Teller.

    • Anonymous

      She looks cute here. She benefits from a little makeup. The clothes are inappropriate and ridiculous on her. What’s the point?

    • http://pulse.yahoo.com/_B53PQYXSJR4YJBV3J6BWYSICRQ Jamie

      These are not your clothes dear. 

    • http://pulse.yahoo.com/_AYQCICXEN2CCDBFV5HED4Z2RUA Dee B

      Actually…She’s entirely too tall, to look like nothing fits.

    • Anonymous

      From a marketing pt of view, this is very confusing and ineffective. I wouldn’t go as far as “adorable.” These look like what they are–a 13 year old wearing grown up (and in some OLD) people’s clothes. Clearly these are not appealing to adults nor are they desirable to teens. What’s the logic here? If they are going for cute, it’s not working.

    • http://profiles.google.com/misslauraschultz Laura Schultz

      She is quite stunning. I’m a big fan of Dakota, so I hate to admit that I think Elle is actually more talented and more beautiful, very very striking. 

    • Anonymous

      Honey, it’s an ad. 

      For fashion.

      Take half of them seriously and you’re going to have a stroke.

      It’s cute, the photography could have been more interesting (this looks more like a lookbook, no?), so enjoy it. 

      She’s so pretty, and she’s a great actor. I wish I was her.

    • Erin Nice

      She’s such a pretty girl, but I don’t see the appeal of using a 13 year old to market clothing to grown women. I’m not going to buy something that I see a stylish teenager wear, even if it does look like she borrowed it from her grandmother.

    • Anonymous

      I can understand why the fashion world loves her so much – she looks like a baby Jessica Stam.

    • Anonymous

      Obviously, she is a pretty girl (yes, girl) but the clothes are ridiculous on her, and the set is just ugly. Whoever is responsible for that one tree and one mirror needs to be fired!!! Ugh!! I am a pretty imaginative person, and I cannot figure out what the heck this editorial is trying to say or who it is trying to sell to. 

      And as far as the kiddie porn goes – just watch The Tudors, as Henry seduces the 15 year old Katherine Howard to see how that innocent hand-to-the-chest, Oh, my goodness!! look is used by seductresses even back then. (or at least the interpretation of it.)

    • http://www.facebook.com/luv2birdie Elana Bryan

      Whatever- no 13YO would be caught dead in those clothes…she looks ridiculous.  And tired.

    • Anonymous

      She looks like she’s dressing up in her mother’s dresses. (Or her grandmother’s). Both for styling and fit.

    • Anonymous

      Looks like Tavi  but more polished.

    • Anonymous

      Finally, a campaign for women like me who aspire to look like a 13-year-old granny.

      You know, I loved this child in Super 8, but I am quickly going to grow weary of Fanning overload any second now.

    • Judy_J

      Not that I could afford this, but I am in the demographic they’re marketing to, and yes, I find it offensive that they’re using a 13 year old to sell clothing to grown women.

    • Anonymous

      Jesus! Mary! Oprah! This fashion campaign looks more like something from the Olsen Twins “The Row” than Marc By Marc Jacobs.

    • Anonymous

      She looks even more like she’s playing dress-up in mommy’s closet than Haile did.
      Although –she looks adorable in the glasses in the last shot. She should keep those.

    • margaret meyers

      “I only leave the house to stand by the tree. The voices tell me those are the only places I’m safe.”

      • Anonymous

        Perfect. I’d ‘like’ this several dozen times if it’d let me.

    • Anonymous

      Why is it that her lower legs and feet look hideous in every shot? Weird angle?
       
      Great clothes, she makes them seem so wereable an natural. But I don’t think it is the right styling for such a long series, I just don’t know why. Maybe if there were just a couple. 

    • Anonymous

      That first dress is exactly what I wear…as a smock just before my stylist colors my hair.

    • Anonymous

      That first dress is exactly what I wear…as a smock just before my stylist colors my hair.

    • http://joansbooks.blogspot.com/ lilithcat

      I thought I was creeped out by the “come hither” looks in those first couple of head shots, but then I got to the one that’s a direct reference to Lolita and was thoroughly disgusted.  Only thing missing was the lollipop.

    • Jennifer Hofstetter

      She’s definitely pretty, but damn.  I wish they’d had her smile or something.  Every photo she looks like a sullen teenager that doesn’t want her photo taken by her overeager mom.

    • http://twitter.com/chelwi Christine

      I feel like the clothes actually look kinda cheap when worn by someone so young.

    • Anonymous

      No. She looks like she’s playing dress-up. Neither the model nor the clothes are done justice here.

    • http://twitter.com/#!/Space_Kitty Space Kitty

      I’m somewhere between offended and just put off.  She is a lovely girl, and I really don’t want to read any subtext into this – but it just feels like exploitation.  I don’t know who they’re selling to, who’s buying this or what the underlying message is but it adds up to a big Do Not Want. Try again Marc – either with adults or professional models whose age is not their most notable feature.

    • http://twitter.com/#!/Space_Kitty Space Kitty

      I’m somewhere between offended and just put off.  She is a lovely girl, and I really don’t want to read any subtext into this – but it just feels like exploitation.  I don’t know who they’re selling to, who’s buying this or what the underlying message is but it adds up to a big Do Not Want. Try again Marc – either with adults or professional models whose age is not their most notable feature.

    • Anonymous

      No. Doesn’t work at all. She’s darling but too young to pose like this and the clothes look awful. No. 

    • Anonymous

      No. Doesn’t work at all. She’s darling but too young to pose like this and the clothes look awful. No. 

    • Anonymous

      The clothes don’t fit her well at all, as many others have said.

      Also, I don’t like this indoor lighting that so many ads are going to…it looks like she’s in that Fiona Apple video in the 90s.

    • Anonymous

      The clothes don’t fit her well at all, as many others have said.

      Also, I don’t like this indoor lighting that so many ads are going to…it looks like she’s in that Fiona Apple video in the 90s.

    • http://www.facebook.com/people/Jessica-TallGirl-Freeman/1043623567 Jessica TallGirl Freeman

      I think me and my friends used to dress up and pose next to the same tree.  How odd.

    • http://www.facebook.com/people/Jessica-TallGirl-Freeman/1043623567 Jessica TallGirl Freeman

      I think me and my friends used to dress up and pose next to the same tree.  How odd.

    • Aiste Griciute

      An eight year old girl trying her mom’s clothes. And this add does not make me want to buy any of these clothes. Quite the opposite I may say, which is a pity, because I like the collection as it is. 

    • http://www.facebook.com/seelebrennt Christina Diaz

      i’m more offended by the socks with heels.

    • Anonymous

      Agree completely with TLo and Space Kitty.  It isn’t overtly sexual, but it still feels exploitive. Elle Fanning is a lovely child, and I like some of the clothes, but put them together and you’ve got something off-putting. Which is what you always have when you use a child for anything. 

    • http://pulse.yahoo.com/_DO54ICWQLRD2STHRSELEATLSKY Cindy

      The big coat looks like it is from the Olsen Twins collection…

    • http://pulse.yahoo.com/_DO54ICWQLRD2STHRSELEATLSKY Cindy

      The big coat looks like it is from the Olsen Twins collection…

    • http://www.facebook.com/suzie.vazquez Suzie Vazquez

      I’m okay with it. She’s been a star for so many years that I can look past the age. I think both the girls are stunning w/ their big expressive eyes and beautiful hair.

    • http://twitter.com/Merneith Merneith

      She’s dressed up like she’s The Lost Olsen Sister. Not a fan of these looks.

    • http://www.facebook.com/profile.php?id=100000357883139 Lynzee Michelle Lamb

      Gave me the creeps.

    • Anonymous

      I’m having a hard time assessing the actual clothes because I can’t get past the fact that she looks like she’s playing dress up!  These ads make me feel like the clothes aren’t wearable items, but are found in trunks in basements and attics, only to be used in Jo March style amateur dramatics.  Just…Ugh.

    • http://twitter.com/A_SmallFry AC

      Like others have already commented, I can’t get over the fact that it just looks like she’s playing dress up in mommy’s closet. She’s just missing the too big shoes.

    • Anonymous

      I almost feel sorry for the 15 year old models who are losing work to the 13 year olds.
      Seriously, though, this is a mistake because the clothes don’t even look good on her.

    • http://profiles.google.com/shawna.ready shawna ready

      It’s all very Virgin Suicides, no?

    • Anonymous

      The last pic is really cute, though I don’t like the dress. But overall, I just don’t see the appeal of an ad campaign like this. And I completely agree with the Olsen twins comments. They’d be all over these looks. 

    • Anonymous

      In this spread, she really does look like a little kid playing dress up in mommy’s clothes.  Loathe that visual allusion to Lolita.  Enough of that, already.

    • http://www.facebook.com/profile.php?id=1046681022 Paula Berman

      The heart sunglasses are a little too on the nose.

    • Jillian Schrager

      This is very Tavi.  I love it, and don’t find it remotely offensive.

    • http://pulse.yahoo.com/_6YKBGSJPVAK3AG44ASGX5UMMB4 Em Web

      I really like it because, while she is wearing clothing that is older than her age, it is sophisticated, edgy and artistic rather than serialized in the very least. I like the ‘too big on her’ look.

    • Anonymous

      Little girl playing dress up! hat’s all I see in these images

    • http://pulse.yahoo.com/_OYMPLGS7S7467GQMKEWJDJ3N4A Deb

      If it’s not enough that the clothes are too big for her – in the socks with heels shot – the shoes are on the wrong feet! That has to be deliberate. Ugh, Marc Jacobs.

    • http://profiles.google.com/trashilove { edi } ilovetrash

      i think his work is too derivative -but- he very often {maybe always, i dont remember} uses unusual types in his ads, i mean, he will use a sixty year old as easily as a sixteen year old, so i’m not offended herein, hereby {i forget, i’m sick today}. these are okay, they look like his regular fare.

      • Anonymous

        I think you’re right that this is in the wheelhouse for Jacobs’ ads. But it’s been a while since one of his ad campaigns made me admire or desire the clothes. Even when they draw my attention they seem silly & easy to dismiss or depressing/off-putting, not the kind of attention-getting that has me pondering the clothes later.

        Perhaps I’m naive & ignorant, (and I know others, more likely to be buyers, may feel differently about his advertising) but I wonder if one can ever be so successful that it doesn’t matter if your expensive ad campaigns attract buyers or not.

    • http://twitter.com/boricuaintexas Ingrid

      She looks like a little kid playing dress up with Mom’s clothes.  And there’s an inherent sadness in the images that I can’t imagine will help to sell the clothes.

    • http://www.facebook.com/profile.php?id=1344922354 Eric Scheirer Stott

      She’s pushing the waif thing pretty far

    • Anonymous

      I disagree that these ads work.   they are dull, flat and lifeless.  And she does look exactly like a young girl playing dress up with her Mom or aunts clothes.  and then being bored with it all.  Put these clothes on a real woman please.  They actually look old and dull when presented on such a young, fresh, dewey eyed girl.  Ugh, so frustrating, these stupid fashion marketers!!

    • Geno Boggiatto

      I like it from the waist up.

    • Anonymous

      I agree totally, TLo. I have a 13 year old nephew and an 18 year old nephew and none of their little girl friends would have the slightest interest in these clothes. And she looks oddly ghostlike, maybe even corpselike to me.

    • Anonymous

      I don’t know about adorable. I think she looks creepy — the way her hair is styled, the lighting, the camera or Photoshop effects — I don’t know what it is exactly but I saw these and immediately thought of that creepy girl from the movie, “The Ring.”

    • MilaXX

      I think it’s too hot for me to fully appreciate these clothes. I like the bags, but the clothes look a little Amish. As for using Elle as a model, the fashion world has been using young models forever. Kimora Lee was 14 when she started. The fashion world is so crazy I pick my battles in terms of what to take offense to. This isn’t one of them.

    • Anonymous

      she’s always frowning, i think im gonna get nightmares… why cant she just smile??

    • Lisa

      It’s not even that these are clothes that a 13 year old wouldn’t wear.  The main problem I have here is that every single garment is WAY too big for her.  They should be at the very least one size down to be able to properly see how they’d look on her.

    • http://www.facebook.com/profile.php?id=668425491 Daniela ‘Dani’ Weiss-Bronstein

      This style on a little girl looks just like that – clothes on a little girl. You can play with proportions on an adult and have it look intentional. Here it just looks like a little kid dressing up and failing.

    • Jessica Goldstein

      Make that A LOT offended. Were this an editorial about her, I could maybe swallow it. But as an ad, the not-so-subtle suggestion is that I aspire to look like a 13-year-old. I realize that the fashion industry begins to loathe you post 30 or so, but usually they try to hide it better. I hate to get all women’s studies ca. 1989 here, but the objectification of girls and the infantilization of women are two sides of the same gross coin. I like Marc Jacobs’ clothing, but not this spread.

    • http://www.facebook.com/profile.php?id=1294512334 Terri Griffith

      What’s with the stupid socks?

    • Anonymous

      At first I was ok with it until I got to the Lolita sunglasses then it started to skeeve me out.

    • Anonymous

      She’s way too young for these looks. I wouldn’t buy clothes marketed by a 13-year-old, and I don’t know many of them who can afford Prada.

    • Anonymous

      I like some of the accessories, but the clothes are horrible.

    • Anonymous

      She looks like Gwyneth Paltrown in The Royal Tenenbaums!!

    • Anonymous

      Like thin girls modeling plus size clothes, a little girl modeling grownup clothes is WRONG. I can’t even focus on the clothes because the whole setup is ridiculous. She’s a pretty girls and maybe the clothes are fine but everything is off. I don’t get what Marc is doing here but maybe he’s telling me he doesn’t want my business…even though I’m a normal, grownup, stylish woman.

    • Anonymous

      Little baby doe in the woods…that’s what I think when I see her! not feeling the clothes though.

    • Anonymous

      She looks like those big-eyed waifs in rags that used to get painted onto black velvet.  Pardon me for being unimpressed with the layout, the clothing, AND her as a model.

    • Anonymous

      I think she looks adorable….sort of like my sisters and I when we used to play dress up in my grabdmother’s clothes from
      ‘the olden days’. Of course, she is playing dress up in Marc Jacobs, and the fact that the clothes still look like they came from a dusty trunk in my grabdmother’s attic is probably not a good thing.

    • http://www.facebook.com/profile.php?id=610879738 Kira Lewallen

      I think the two pictures with the coats look ridiculous; she is drowning in them and they are wayyyyyy too old for her. She can pull off the other looks, but those? Not so much.

    • http://pulse.yahoo.com/_YMEB3XKJCE4WL62SKN473LWBXQ Frank

      Love those shoes!

    • Anonymous

      As my mother would say … get your hair out of your eyes!

    • Anonymous

      Unfortunately she looks like a poltergeist. Dislike this spread intensely. She is a lovely young girl, and these clothes look old and silly on her, and way too large. Don’t feel the ads work aesthetically at all. Terrible flat snapshots.

    • Anonymous

      Awful.  Please stop trying to sell me clothes via a 13 y/o model.  It’s gross, and yes, a little offensive.  

    • http://www.facebook.com/profile.php?id=1241487378 Lauren Lynch Fox

      She will be 40 soon enough…why look 40 now

    • http://www.myblackfriendsays.com myblackfriendsays

      I think these pictures are creepy. What woman in his target audience wants to look like a 13 year old? I don’t get it.

    • Anonymous

      Unbelievably awful. She looks like a little girl playing the cranky grandma at Halloween.  I honestly think she looks so unattractive when in fact she is a pretty young lady. And those shoes? Poor thing looks like she has a bad case of cankles.  

    • Anonymous

      Little Girl Lost. This looks like stills from a movie about the neglect & downfall of a teen (with access to money) in the 70’s. The central theme might be emotional neglect & loneliness, mental fragility/illness, drug abuse, sexual abuse/debauchery [choose one or more].

      Honest to god, is depression supposed to sell clothes?  There’s something off about Marc Jacob’s whole marketing organization, I’m beginning to think.

    • Anonymous

      Little Girl Lost. This looks like stills from a movie about the neglect & downfall of a teen (with access to money) in the 70’s. The central theme might be emotional neglect & loneliness, mental fragility/illness, drug abuse, sexual abuse/debauchery [choose one or more].

      Honest to god, is depression supposed to sell clothes?  There’s something off about Marc Jacob’s whole marketing organization, I’m beginning to think.

    • Anonymous

      Is this ad campaign directed exclusively at the Olsen twins?

    • oohsparkley!

      Not liking it.  Socks and old-lady shoes – ugh!

    • http://twitter.com/Stevesotherhalf Svanhild Salmons

      As you’ve said before, overexposed lighting == kiddie porn, so I’m feeling squigged out after looking at this pictures.  

    • http://pulse.yahoo.com/_T24URKJGBLJQPBWCRPU37IIHLU Krab Louse

      The only photo that slightly works is the last one.  The first one looks like they plucked her out of a Soviet Union bread line circa 1989.

    • paintedfish30

      the close up ones have an icky kiddy porn feel to me. i think it’s because she looks young dressed in grown up clothes. maybe if the clothes fit like others are posting. 

    • akprincess72

      I never quite like Juergen Teller’s style.

    • http://pulse.yahoo.com/_VA5XLSF3QRELSC3MUFSXLP4EIE rebecca

      Yes, she’s a very pretty girl, almost bewitching, but bitch, please! To echo what everyone else said, I am SO sick of this. It doesn’t make me want to buy the clothes, I don’t feel “threatened” or “jealous” the way one should when seeing an ad. It’s all so, so played out. (Didn’t work the first time around for me either). Basta! Che palle….

    • Kyle Henry

      No girl that age would wear such an ill-conceived hem line.  Otherwise, I love the styling and the print of the final photo is absolutely awesome. 

      Not really down with the socks, either.

    • http://twitter.com/amidnightshow nabil-

      It looks like when you were kid and you used to put your mom’s coats and high heels. She looks like that. That coat is too big for her. It doesn’t look fashionable.

    • Anonymous

      I don’t care for these photographs even on an aesthetic level. Bland composition, frumpy styling, and a child in clothes that don’t come close to fitting her.

    • Anonymous

      Hmm. The clothes are universally hideous here, but the general point?  No, I don’t think it’s horrendously age inappropriate. I think that different generations will define what is age appropriate within their generation.  Is it what a teen in the ’90s or zips would wear?  No.  But maybe in the ’10s, we’ll see teens who are reveling–as teens once did all the time–at the ability to dress in grown-up clothes for the first time.

    • Anonymous

      Horrible. On every level.