So, Heidi Klum is posing naked in order to promote the upcoming ninth season of Project Runway. Do we have opinions about that? What do YOU think?
“While she has yet to sign off on a final image from a shoot held earlier this week, the show’s host opted to bare all as part of the network’s promotional campaign for the fashion competition series’ ninth season, which will kick off this summer.
The decision, which Lifetime president and general manager Nancy Dubuc made public during a broad-ranging discussion at Real Screen’s Factual Entertainment Forum on Thursday, was inspired by the cable network’s push — and for that matter, need — to embrace the contemporary woman.
Though Dubuc believes women have changed more in the last 15 years than any other time in history, she told a packed room that the Lifetime brand that she inherited a year ago hadn’t changed with her. Since taking the reigns at the femme-centric network, Dubuc has strategically pushed both her programming and her marketing teams to move away from that “women in peril” stereotype that has plagued the once top-rated Lifetime in recent years.
Instead, her staff has been tasked with finding and celebrating female characters who are brazen, strong, confident and sexy … To hear Dubuc tell it, having Klum show off her model figure is a way of showcasing a woman who has all of those attributes.”
Our first thought upon hearing the news, before we got to the bullshit about how empowering this is for women everywhere, was, “The audience for this show is composed almost completely of straight women and gay men.” We suppose we should applaud Lifetime’s bold new move of using naked female models to appeal to this market, but we’re too busy shaking our heads at the stupidity of it. And if they think they’re suddenly going to attract a massive audience of straight men and lesbians for the ninth season, they are seriously deluded.
And do you know why the show has always had an audience of gay men and straight women, Lifetime? Because those two groups have an interest in FASHION far greater than any others. The entire reason everyone watches this show is because they want to look at and talk about CLOTHES. So what is the point in shooting its hostess not wearing any? Sure, she’s got a killer body, but the people who make up the audience of this thing are the exact people who care the least about hot naked women.
Look, we’re not the slightest bit prudish about this sort of thing. Hell, if they promoted the season with a naked MALE model, we might even have understood it, given the makeup of the audience. But we still would have thought it stupid to break out the nekkidness now, after 8 seasons. It stinks of desperation, both on the part of Lifetime and on the part of Project Runway. And to be honest, we question how much Heidi even understands the appeal of her show if she’s agreed to do something like this. We’re not offended; we just think it’s an amazingly bad idea, and worse, we think it sounds like a death knell for the show. The people involved are pulling a desperate stunt that only reveals how little they understand the show’s appeal and to whom it’s appealing.
[Photo Credit: getty, wireimage]
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