Hailee Steinfeld for Miu Miu

Posted on June 24, 2011

Adorable red carpet diva in training Hailee Steinfeld is the new face for Miu Miu’s Fall 2011 ad campaign photographed by Bruce Weber. We have concerns. There are, of course, the usual (and still valid) complaints that a girl so young she’s barely done baking is selling clothing to adult women. But the fashion and beauty industries have been doing that for… well, for as long as there have been fashion and beauty industries. The problem, as we see it …

She looks every inch of 15 years old, and not in some gross “Lolita” overly sexualized or infantilized way. We mean she quite literally looks like a typical 15 year old. Which would be great if this was an ad for, we don’t know… H&M or Bebe or some clothing line geared toward young girls. Sure, the Miu Miu line is considered the younger, hipper version of Prada, but come on:

Miu Miu Fall 2011 Collection/Model: Valerija Kelava (OUI)

That’s a dress for a grownup.

Don’t get us wrong, there’s nothing icky or sexually exploitive here; not so far as we can tell. It’s just that she’s not really the right model for these clothes. Fashion constantly uses teenage women to model its products, but generally speaking, teenage models are successful because they are capable of a range of looks, which means they can go from 15 to 25 with the right lighting and makeup. Hailee looks like a typical 15 year old wearing clothes she doesn’t feel like wearing.

[Photo Credit: bruceweber.com]>/span>

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  • Anonymous

    She looks like she’s spent the day playing dress-up in Grandma’s attic in that photo. And for some inexplicable reason had to bandage her feet. 

    • http://twitter.com/pinup_ghoul Pinup Ghoul

      Splinters from the worn wood floor, maybe? Big, dramatic splinters, mind you.

  • Anonymous

    And they seem to be going way overboard in the Rita Hayworth evocation.  She seems a sweet young girl.  These clothes, with their obvious 40s references, are too sophisticated for her as yet. Plus the top of the dress just plain doesn’t fit her well.

  • Anonymous

    I 100% agree. She looks as if she’s playing dress up which is a fairly bizarre marketing angle because the over all feel of the ad doesn’t give off that same vibe. Unfortunately they missed the mark here in thier “It Girl” endeavor.

    • Anonymous

      Well said, so I won’t repeat it.

  • Anonymous

    I 100% agree. She looks as if she’s playing dress up which is a fairly bizarre marketing angle because the over all feel of the ad doesn’t give off that same vibe. Unfortunately they missed the mark here in thier “It Girl” endeavor.

  • http://twitter.com/wednesdaydreams Natalie

    yeah i agree, maybe in a few years, but she really doesn’t feel like the right pick right now. She is a Miu Miu girl, but not the one to front a campaign.

  • Anonymous

    that dress looks old on the model let alone the 15 YO. Miu Mui…really? 

  • Anonymous

    ps – teenage women? Oxymoron

    • http://www.tomandorenzo.com Tom and Lorenzo

      Not really.

  • Zine London

    Agreed. I usually love Miu Miu ads but this one bombs in my opinion.

  • Anonymous

    She absolutely does look like a typical 15 yo wearing her favorite aunties clothes.  Not the right choice for this line.  Great suit though.

  • Michelle Prahl

    Looks like she’s playing dress up. And not in the good way. In the 5 year old, “want to come to my tea party?” kind of way. 

  • http://twitter.com/foodhussy foodhussy

    My grandma used to buy me old lady dresses and make me wear them. I’m huddled in the corner with my blankie because of the flashbacks right now – thanks T/L! 

  • Anonymous

    Why couldn’t they just put her in something more youthful? Seriously, this was the best they could do?

  • Anonymous

    She does look like she’s playing dress up. And that’s okay. She looks good in the clothes and they look good on her. The whole look has sort of a  1940′s feel. A nice alternative for teens to emulate.

    • http://pulse.yahoo.com/_T24URKJGBLJQPBWCRPU37IIHLU Krab Louse

      That was my look in the ’80s!  There were so many vintage shops in New Orleans where I lived that I had a huge collection of shoes, dresses, costume jewellery – the lot from the ’30s and ’40s.  My bathing suit was even from the late ’40s.   Ah, to be young again.  There comes a time when maybe one’s body still wants to wear those clothes but somehow it doesn’t look right when a woman wears them past a “certain age.” 

  • http://profiles.google.com/shannonlstewart Shannon Stewart

    The thing is while she may be very into fashion, Hailee Steinfeld ALWAYS looks like a 15 year old.  Most young models are extremely slender, and have already lost the softness through the face that young girls have.  That allows them to look older and more appropriate in adult clothing.  Hailee hasn’t, and doesn’t.

    She’s a lovely girl and she has great taste, but she looks her age, which isn’t a bad thing.

  • http://profiles.google.com/shannonlstewart Shannon Stewart

    The thing is while she may be very into fashion, Hailee Steinfeld ALWAYS looks like a 15 year old.  Most young models are extremely slender, and have already lost the softness through the face that young girls have.  That allows them to look older and more appropriate in adult clothing.  Hailee hasn’t, and doesn’t.

    She’s a lovely girl and she has great taste, but she looks her age, which isn’t a bad thing.

    • Anonymous

      That’s exactly it. She hasn’t quite lost all her baby fat. Teenage models have. Big difference.

  • http://www.kittenmasks.com/ kittenmasks

    She reminds me of an early Tavi.

  • Anonymous

    Agreed. The first thing I thought was “She still looks like a little girl…”

    Doesn’t quite work for an ad campaign for an adult clothing line.

  • http://twitter.com/pinup_ghoul Pinup Ghoul

    Hmm. Hailee is a good actress, and in this photo she definitely looks like an actress, but she’s probably still getting used to modelling and being a professional ‘face’. Not bad, but not remarkable.

  • http://twitter.com/pinup_ghoul Pinup Ghoul

    Hmm. Hailee is a good actress, and in this photo she definitely looks like an actress, but she’s probably still getting used to modelling and being a professional ‘face’. Not bad, but not remarkable.

  • Anonymous

    Wrong dress for the setting, wrong girl for the dress.

  • Anonymous

    The clothes also don’t look like they fit her well in the bust. The bag is way too granny for  her.  Terrible model, I wouldn’t want to buy that outfit looking at her.

  • Anonymous

    Not only everything TLo said, but, she’s so adorable — and these clothes draw attention to the fact that they’re bringing her down. Maybe it’s the color? But it seems such a waste of such an adorable face for the company.

  • Anonymous

    Totally agree. She doesn’t bring the clothing to life, which is what a print ad needs to do. Totally looks like she is playing dress up. Plus isn’t she a little too new for an ad campaign. Does she have that level of face recognition already?

  • Anonymous

    Your points are probably all valid, but I liked this photo because it reminds me of this (1940, Jerry Bywaters) painting: http://blantonmuseum.org/gallery/details/oil_field_girls/

    • Judy_J

      I love that painting!  I’ve seen it here in Austin at the Blanton.  So evocative of that period.  You can almost smell the oilfields.  And I love the way the older woman seems to be protective of the younger one.

  • Judy_J

    I agree.  The Olsen twins are perfect examples of young girls dressing like older ladies.  Age appropriate should be the rule, whether you’re an older woman wearing clothes meant for a younger woman or vice-versa.  It’s just ain’t right.

  • Judy_J

    I agree.  The Olsen twins are perfect examples of young girls dressing like older ladies.  Age appropriate should be the rule, whether you’re an older woman wearing clothes meant for a younger woman or vice-versa.  It’s just ain’t right.

  • Josefina Madariaga

    Actually, I like the outfit on her. It’s the styling and the accesories that makes her look like she’s playing dress-up.

  • MilaXX

    Agreed. She lacks the maturity to sell these clothes. That’s not a dis to her acting ability, it’s just who she is. I still think she could model for them but this is not the outfit for her.

  • Anonymous

    Clothes, schmothes, did you gentlemen use a Buffy reference there? “Barely Done Baking”……..if so I have to find a new place to move you up the Awesome Scale, of which you are already the top placement. What to do, what to do……

  • Amanda in Austin

    I think you’re right, TLo, and I think it’s the hair and sunglasses that push this into “too youthful.” 

  • Anonymous

    I completely agree but am glad that again, taste was evoked/insisted on in keeping her not oversexualized. But she isn’t right for the dress andvv. And those shoes! She’s probably posing by a fence post to hold herself up.

  • http://www.facebook.com/people/Catherine-Rhodes/602850414 Catherine Rhodes

    I completely agree. The use of teenage models to sell women’s clothes is off-putting.

  • Nicole St. Germain

    I think she looks good….and I am relieved that she isn’t made up like child pornography, but I do agree it’s like the ad was made for a much younger demographic then it should have been.

  • http://twitter.com/ShelfAfterlife Shelf Afterlife

    I don’t like the dress on anyone.

  • Christa Hylton

    Thingy is, I really love the dress.  It’s…COOL.  It’s spooky!  It has BIRDS all over it. and a belt that looks like BOOBS.   And you can’t even see what makes the dress special in the photo. 

    • http://twitter.com/pinup_ghoul Pinup Ghoul

      It’s true. I could wear that dress anywhere… probably without that particular belt, however. It would be hard to work that sort of accessory into day wear, but a simple, clean black belt would make it wearable and keep it chic.

  • Anonymous

    She looks like she raided her big sister’s closet for Halloween.

  • Anonymous

    She doesn’t look 15, she looks like a 12 year old playing dress up. The hair doesn’t help, the sheer size of the bag is ridic, and someone realized this and… made her wear sunglasses. Yeah, I’m sure that’ll fix it.

  • Kristen Taylor

    I couldn’t agree with you more.  This campaign isn’t bad for Hailee.  It’s bad for the Miu Miu brand, because a 15-year-old in grown up clothes appeals to neither 15 year olds, nor to women.  It’s a giant waste of marketing dollars.

  • Anonymous

    She looks like she’s playing dress up. Why would anyone put her in that outfit in an attempt to sell to adult women?

  • Anonymous

    To me, it looks like her grandpa died suddenly and she doesn’t have a proper black dress so Aunt Georgina lends her something “real nice” that she hasn’t worn in years.

  • http://profiles.google.com/trashilove { edi } ilovetrash

    you are right.

  • Anonymous
    • Anonymous

      Pretty soon only a clipping service (I’m sure that’s not what they’re called any more – whatever is the e-world equivalent) will be able to keep up.

  • http://twitter.com/aStudiobytheSea Jody Lee

    Come on, that dress is just dog ugly.  A furry bebowed apron?  Who could wear that other than a poodle?

  • http://www.facebook.com/people/Jennifer-Blais/682440192 Jennifer Blais

    I think the dress would be ugly regardless of who is wearing it at the time. 

  • Patricia Biswanger

    But what is that THING around her middle?  From one angle, it looks like an oversized bra.  Or it could be a waitress apron.  The picture with the runway model gives some clarification that it’s just a Thing, but on Hailee and in that pose, it’s baffling.

  • Beth G

    She needs to be modeling Granimals.

  • Beth G

    She needs to be modeling Granimals.

  • https://profiles.google.com/104791269167429064986 Judy S

    You know what? I love the picture. Because, as TLo wisely observed, there is a lack of Lolita about her. The thing around the waist is hideous, the purse is hideous, but she makes it look as if she is wearing it all on purpose. In her own way, which is not particularly sexy but involves a strong personality, she is working it. It is a  critique of fashion from the opposite direction of the sort of  fashion ad that obscures the outfit and sells sex or “beauty” in a childish body.