Angelina Jolie for Louis Vuitton’s “Core Values” Campaign

Posted on June 13, 2011

Kittens, Mondays blow, so let’s all once again take a page from Angelina Jolie, because don’t we all look to her for guidance when the going gets rough? Sit. Breathe. Look into the distance. A swamp would be nice right about now.

Angeline Jolie photographed by Annie Leibovitz for Louis Vuitton.

 

Bless her high cheekbones, the girl could probably sell condoms to nuns.

As per WWD:

“She’s the latest celebrity to pose for Louis Vuitton’s popular “Core Values” campaign — and surely the only one who brought four children to the photo shoot, some of whom had to be shooed out of Annie Leibovitz’s frame.

The campaign is expected to run for at least 18 months alongside a few other recent “core values” personalities, including Bono and Sean Connery. Vuitton introduced the advertising concept in 2007 as a way to trumpet its travel roots and showcase its perennial monogrammed leather goods as a balance to its fashion-driven marketing — and to reach a broader audience. Other personalities who have posed for Vuitton include Mikhail Gorbachev, Keith Richards and Catherine Deneuve.”

 

Pietro Beccari, Vuitton’s executive vice president:
“This campaign is about a very special person and a very special journey. People are not used to seeing Angelina in this situation. I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”

 

We had no idea there were significant numbers of Louis Vuitton customers traveling to swamps. But now that Angelina has made it look so soul-enriching (not to mention good for your skin), we’re booking a trip as soon as we stop typing.

 

[Photo Credit: thefashionspot.com]

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  • Anonymous

    yes, and with a $1600 LV satchel, I’m ready to go on that journey, too (/snark).

    At least I could appreciate the irony of Mikhail Gorbachev hawking a quintessential capitalist product.

    • http://pulse.yahoo.com/_VJMQEBSJRUNQHEEWTXI5BCS6HI D J

      Nothing like carrying a luxury bag in a third-world country!

      The funny thing with Gorbachev’s ad is he’s being chauffeured inside a Maybach while passing the Berlin wall carrying a book about a murdered KGB spy in his LV bag. Stay classy!

  • Anonymous

    yes, and with a $1600 LV satchel, I’m ready to go on that journey, too (/snark).

    At least I could appreciate the irony of Mikhail Gorbachev hawking a quintessential capitalist product.

  • Anonymous

    She looks beautiful but they are claiming this ad is makeup free.  Who are they trying to fool???

  • Anonymous

    She looks beautiful but they are claiming this ad is makeup free.  Who are they trying to fool???

  • Anonymous

    “I like the fact that it’s a real moment.”
    Right.  I’ll keep telling myself that.

  • Anonymous

    “I like the fact that it’s a real moment.”
    Right.  I’ll keep telling myself that.

    • Joan Hedman

      Poor Pietro.  We shouldn’t mock, he’s obviously delusional.

  • http://pulse.yahoo.com/_L45O634UYINX3IZCHBWUWT3DRM Christina

    Who is not “used to seeing Angelina” traveling to some distant land?  That’s, like, all she does these days.  It’s a cool photo, but the explanation is ridiculous. 

  • http://pulse.yahoo.com/_L45O634UYINX3IZCHBWUWT3DRM Christina

    Who is not “used to seeing Angelina” traveling to some distant land?  That’s, like, all she does these days.  It’s a cool photo, but the explanation is ridiculous. 

  • http://www.facebook.com/people/Rebecca-L-Woodson/1051951520 Rebecca L. Woodson

    I am totally distracted by her baggy crotch.  Ew.  And apparently the bag she’s carrying is no longer in production.  The whole ad is just ridiculous, really.  But maybe LV bags need rescuing from computer-generated swamp backdrops, and Angie is just the person to sally forth on a rickety junket (itself rescued from the MGM back lot) and get the job done.

    • Anonymous

      The fake backdrop was the first thing I noticed, not Jolie.  Dudes. 

  • Anonymous

    What “situation” is she in? Stranded on some dock?

  • Anonymous

    This image looks so fake and fussy. One should have to be licensed to use Photoshop.

  • Anonymous

    Core values are easy to maintain when you can afford $ 5,000 purses

    • Anonymous

      To be fair…. it’s an $1100 purse but the point remains

  • scottyf

    T&Lo said…
    “We had no idea there were significant numbers of Louis Vuitton customers traveling to swamps”

    Oh yes! That’s where I do ALL my soul-searching. And I carry only the bare essentials: my LV bag (of course), Prada boots, beef jerky…and some Blow.

    • MilaXX

      You, Kimora Lee and her collection of LV bags & luggage.
      /sarcasm

    • Anonymous

      Some blow. Don’t you know this is a family blog?

      • scottyf

        I’m sorry BrooklynBomber. You’re absolutely right.

        Kids in the commentariat: your Uncle Scotty made a mistake. I apologize. “Blow” is not a good word to use.

        You should use cocaine–that’s spelled C-O-C-A-I-N-E (if you need the country of origin, or for me to use it in a sentence…just let me know).

        • Anonymous

          My 14 yo got a good laugh.  This community is nothing if not educational!

        • Anonymous

          My 14 yo got a good laugh.  This community is nothing if not educational!

        • Anonymous

          That’s more like it.
          Sheesh, the things I have to do around here. . . 

      • http://pulse.yahoo.com/_VJMQEBSJRUNQHEEWTXI5BCS6HI D J

        Didn’t TLo show Dakota Fanning in a kiddie porn perfume ad on this family blog? 

    • Lisa

      Oooh, Scotty, next time you head to the swamp, would you please bring me back the Stella McCartney gift set?  The one with the perfume and the body lotion?  Thanks, doll!

  • http://twitter.com/jennawaterford Jenna Waterford

    Yes, if there’s one thing Annie Leibovitz shoots are, it’s “real moments.”

    • Anonymous

      Yes, she just takes a long lens down to the swamp and waits a few minutes until a Marsh-dwelling Jolie (distinguishable by full lips and designer luggage) shows up and perches on something.

  • http://profiles.google.com/anplica Anplica Fiore

    Beautiful ad.  I’d make me stop and look twice (and laugh at the irony of a hugely overpriced bag & the rustic-ness of the setting and clothing) if I saw it in a magazine.  And isn’t that its point??

  • Anonymous

    Damn, that is a genetically superior creature. They should have kept the children in the frame- they are also genetically superior.

    • Anonymous

      Oh give me a break.

    • Anonymous

      Jill  that is a surgically enhanced creature

    • Anonymous

      Oh, I’m not denying she’s surgically enhanced. But you can’t deny she is gorgeous. Come on. And every single one of her children is gorgeous too.

  • Anonymous

    Wondering if she’s protecting her Birkenstocks in the LV bag?  I’m guessing there’s bug spray in there too…

     

  • Anonymous

    Something about it looks ‘shopped. Like they shot her in studio on the boat and then photshopped in the background. And please, when these celebs actually live a year broke as shit, trying to make ends meet, then they can tell me aaalll about their return to center blah blah blah

    • Anonymous

      It’s Annie Leibovitz…it’s 99% photoshop.

    • Anonymous

      It does look ‘shopped. Like the shadows that are supposed to signal that something really is in front of something else just aren’t there. Her hair looks pasted flat onto the boat. The boat looks pasted flat onto the background. The background looks PAINTED. Her whole look is colored in. AND you can’t see the bag!  And all this is supposed to make me feel like “this experience is so real”  (shaking my head and rolling my eyes) 

      The truth is that it’s going to work though. There are socially conscious debutantes buying bags right now. 

  • Anonymous

    Okay, just saw this at nymag.com and supposedly, she took the photo sans makeup, in her own clothes and with her own LV that’s not in production anymore.  If I looked that good without makeup in some drab jammies, I would make the world a better place too.  I really love the photo. Damn her. Geez

    • Anonymous

      You seriously think she’s not wearing make-up? 

    • Anonymous

      Unless she has some mutated “smoky eye” gene…in which case I’m even more afraid of her than usual.

    • Anonymous

      She might have arrived with no make-up, and they just ‘shopped it in, like everything else in the picture. That’s, like, original-Star-Trek-sets levels of fakery going on there.

  • Anonymous

    I wonder, are those people really so full of themselfs or just stupid? Maybe they think the rest of the world is retarded or something…
    “core values campain”, really? What does it even mean?
    It’s a nice ad campain foto, but the “real moment” and “personal journey” shit, well it’s just that… needles, pointless shit. They’re trying to give weight to tey’re campain, instead they’re only making it look ridiculous.

  • http://pulse.yahoo.com/_EMJYU3ENVAX537EZRTADIX2QLI Leela

    Please remind me again why Annie Leibovitz can’t keep money or work?  Her photos are to DIE!

    • Lisa

      Really?  I didn’t know she had money and work problems!  Huh – I wouldn’t have guessed that!

  • Anonymous

    What are “travel roots”? The PR blather in that LV write-up is making my head spin. Does it mean they are encouraging travel to places the celebrities care about (i.e., promoting tourism to help the economy)?

    Gorgeous photo, and that LV bag will be perfect for those frogs she collects to cook swamp side.

  • Mariah J

    Gorgeous photo, hideous bag. It sticks out like a sore thumb.

  • Anonymous

    A real moment?  There just happened to be a photo shoot going on nearby and they were lucky enough to catch a shot of this?  She was shopping in a swamp and fell on the walkway?  Ridiculous.  

  • MilaXX

    ZZZZZzzzzzzzz She bores me to tears. Whatever Angie.

  • Anonymous

    I wish I could have a real moment.

  • http://www.facebook.com/people/Michelle-Shields/1200782178 Michelle Shields

    I’d rather see Sean and Bono

  • Anonymous

    I just love how, shall we say, non-perspiring she looks in the middle of this swamp, waiting for the threatening clouds to open up. 

    P Baccari could not sound more idiotic.

  • Anonymous

    AJ:  I love the smell of bug spray in the morning.  It smells like … victory….

  • http://profiles.google.com/jacqueline.porter Jackie Porter

    What kills me about this is that no self respecting owner of a monogram LV would take it to a swamp where the vachetta leather might get watermarked. Granted, hers is older and it has darkened as it should but still… 

    Oh and unless she’s got smoky eyelids naturally, no makeup my butt.

  • Sara__B

    A lovely fantasy photo in which everything is unreal, exaggerated, or made to look better than reality. It’s nice to look at, but doesn’t bring to mind any core values I hold dear or make me want to buy Louis Vuitton. (The only part that really interests me is the wooden structure. Is that a boat?)

  • maria ella galang-ampongan

    come on, who believes she doesn’t have makeup on, puhleeze

    love her though

  • http://www.facebook.com/profile.php?id=1294512334 Terri Griffith

    The whole thing looks photo-shopped.

  • Lisa

    FUH-REEKING beautiful!

  • Anonymous

    Her skin looks great, but the pose seems to be a bit “here’s my well-traveled vagina” as opposed to “here’s my great travel bag.”

  • Anonymous

    Her skin looks great, but the pose seems to be a bit “here’s my well-traveled vagina” as opposed to “here’s my great travel bag.”

  • http://profiles.google.com/withano Loren S

    If that boat isn’t pasted into the swamp with Photoshop, I will eat my goddamn hat.

  • Anonymous

    Sorry, I just have visceral dislike of campaigns that rely on Rich Westerner earns “authenticity” cred by globtrekking – I was traumatized by those awful Rallph Lauren ads back in the day – the ones in Africa. But I digress…

  • http://pulse.yahoo.com/_2CNDPMVO4W23R5TVC2QMTJ5BZE Heather

    I hate her outfit, and can’t get past how emaciated she looks. Nice swamp, tho.

  • Anonymous

    I’m sorry, but there’s truly something wrong with her right leg — they photoshopped the volume right off it. Did anyone else notice how freakishly thin it is? The only Vuitton I ever take to swamps is my wallet. 

  • Anonymous

    She wasn’t wearing any make-up at the time the shot was taken. The photo elves added it while they were increasing the blue of the background.

  • Anonymous

    The right leg scares the living shit out of me. And I too call bullshit on her not wearing makeup here.

  • http://profiles.google.com/cracklerod Jasper Peng

    angelina looks so beautiful here that the bag seems profoundly ugly in comparison

  • Anonymous

    I wish she would go away. A no-talent actress who stole a married man, so she gets lots of attention now. She looks like she can’t even bother on the runway, and this ad is so full of contradictory diction, I think Sarah Palin wrote it.

    God, I do hate the inanity of our culture sometimes. 

    • Helen C

      Yeah, except she got two Golden Globes and an Oscar before she even met him… Snoooooooooze, and now he and his no-talent ex can work the tabloid for years to get attention.  

      • Anonymous

        She still is, in my opinion, no-talent and skanky. Core values, hah!!!

    • Glen Coleson

      Unless I’m mistaken (possible, since i can’t be bothered to look it up) Ms. Jolie has received more awards for her work than her husband. Go watch ‘A Mighty Heart’

  • Anonymous

    I’m a little slow tonight!! LMAO! Do “core values” include having an affair with a married man??? You can’t make this stuff up, folks!

    • http://www.facebook.com/profile.php?id=644421874 Janice Fercho

      not that it’s really important here but Joanne Woodward, Katherine Hepburn, Ingrid Bergman, Lauren Bacall and Elizabeth Taylor all had affairs with married men that later became their husbands (except Kate, as Spencer Tracy never did divorce his wife)…it’s not exactly new behavior in Hollywood…

    • http://pulse.yahoo.com/_HREPOWNBVUBRIVPQCF3ST2IKDM Euphory

      It’s certainly better than leaching off your ex to stay relevant.
      And pretending or not, at least she pretends to care about things, when a ton of others don’t even bother to pretend.

  • Anonymous

    This ad campaign makes me want to do something really sinful, like eat at McDonalds or kill a  puppy.

  • Anonymous

    This ad campaign makes me want to do something sinful , like eat at McDonalds or kill a puppy.

  • Anonymous

    I’m thinking these are outtakes from Lord of the Rings: Traveler’s Tips for Shopping in Rivendale.

  • Anonymous

    I’m thinking these are outtakes from Lord of the Rings: Traveler’s Tips for Shopping in Rivendale.

  • http://profiles.google.com/sara.e.munoz Sara Munoz

    This is just about the stupidest thing ever.

  • http://profiles.google.com/sara.e.munoz Sara Munoz

    This is just about the stupidest thing ever.

  • akprincess72

    I’d much rather be seeing Sir Connery…

  • Anonymous

    she is a gorgeous creature

  • Anonymous

    This feels very Maxfield Parrish. Remember those Nestle ads? But I’d rather spend the money on the trip than on any sort of handbag.

  • Anonymous

    She looks like a goddess,this woman is just beautiful…

  • Alloy Jane

    The bullshittery of that whole campaign is mind-blowing.  Besides, those bags are awful.  Catering to label-whores who NEEEEEED people to know that they can buy designer bags.  Did I mention that they’re ugly as sin as well?  Because they are.  Fugly, even.

  • http://pulse.yahoo.com/_PFPESDH4EDCW3UEDVNWWSHB4XQ Michaela T.

    Wow, what a completely ridiculous campaign.

    But Angelina looks amazing. This is her best look, imho, and I would hit that in a nanosecond.
    (well, after dumping that hideous bag)

  • Ellen Davies

    Yes, this does speak to my core values — as in, put your legs together! Quit showing your crotch!! Sheesh. 

  • Daena O.

    I practically live in a swamp and yet, I don’t look like Angelina Jolie.  What am I doing wrong??? lol

  • https://profiles.google.com/104791269167429064986 Judy S

    I like the ad insofar as I would normally ignore an LV ad as I think of the brand as vulgar (why would one want to lug around bags with someone else’s initials all over them?). If I just saw the page in a magazine without any other information (unlikely) I wouldn’t notice the bag and I would not know what was being promoted. I like the fact that the bag is dark enough (aged, someone said?) that it’s not noticeable. I like the fantastic landscape (which however except for the mountain reminds me of Florida), the strange boat shape, the waifish quality of Angelina who looks like she should be taking advantage of the local cuisine, even if it’s a choice of rice or rice, instead of sitting all melancholy in the swamp. But she does melancholy pretty well.

  • aimee_parrott

    People are not used to seeing Angelina Jolie in what situation?  Posing for a magazine?

    As for it being a real moment… yes.  I am sure many many people will see this picture in a magazine and say, “Wait, what?  Why is Angelina Jolie being force to cruelly traverse the swamplands with nothing but the clothes on her back and her Louis Vuitton satchel?  WHAT IS HAPPENING???”

  • Anonymous

    Question-she appears to be on a small boat surrounded by water. If she is, I’m not sure how four children kept getting in the way and had to be shooed out of frame. Who let them on the boat in the first place? Or did they keep swimming up to her?

  • Anonymous

    Question-she appears to be on a small boat surrounded by water. If she is, I’m not sure how four children kept getting in the way and had to be shooed out of frame. Who let them on the boat in the first place? Unless they kept swimming up to her.

  • http://profiles.google.com/phyllis.craine Phyllis Craine

    Don’t like her Alice Cooper eye makeup and the really fake photshopped background.

  • http://janeaustensworld.wordpress.com/ Vic

    Sorry. I don’t get her. Skinny, pouty lips, oversized eyes. Ehn.

  • Glen Coleson

    She could stab someone with her collarbones. that just looks unhealthy.

  • Anonymous

    Not only is this photoshopped to hell… It was also shot in HDR… And everyone looks good in HDR

  • Anonymous

    Not only is this photoshopped to hell… It was also shot in HDR… And everyone looks good in HDR

  • Patricia Biswanger

    What a lot of nonsense.